Mon.Jun 10, 2024

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Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

Social Media Today

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

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Instagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More

Social Media Today

Adam Mosseri shared a range of insights and perspective in an extended interview.

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3 tips for maintaining advocacy program engagement

Oktopost

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers

Social Media Today

YouTube’s refreshed desktop layout is (seemingly) coming soon.

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Fans First Banana Ball Delights at Sold Out Fenway Park Game

WebInKnow

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

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8 Tips for Running Social Media for Financial Advisors Services

Oktopost

The ‘Finfluencers’ are coming—and they have nothing to do with fans of the late musician Jimmy Buffett or television’s ‘Shark Week.’ They’re a new breed of financial influencers that have risen to prominence using Instagram, TikTok, and YouTube to share financial advice. The fact that ‘Finfluencers’ even exist proves that social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conse

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YouTube Tests Comment Topic Sorting on Shorts Clips

Social Media Today

YouTube’s expanding its automated topic sorting in comments to Shorts clips.

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8 Best PDF Merging Software For Windows

Tweaklibrary

When dealing with various PDF files, you might feel the need to combine some PDF documents into one PDF. For instance, as a student or teacher, you may have received several worksheets for a single chapter and you might want to combine all those worksheets. Or, maybe your team has submitted documents for a presentation and now you want to combine all those documents into a single PDF.

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Google Launches New Connected TV Ad Placement Options

Social Media Today

A new video ad option for your planning.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Power of Nostalgia in Social Media Marketing [Infographic]

Social Media Today

Nostalgia can drive emotional response, and boost your brand messaging.