Trending Sources

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. or 2.xx, which is not uncommon.

The Spin Sucks Inquisition: Scott Baradell

Spin Sucks

He co-founded Brightpod, a venture-funded technology consulting company, which was acquired by inPhonic in 2001. It’s obvious, for example, that the evolution of our corporate media has brought our federal government to a standstill, and that many people believe things that aren’t true, because they are being willfully misled. And I was right! There have been many.

Vimeo 104

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country. In Brazil, for example, Orkut is the biggest site, with about 20 million monthly visits. The aptly named world wide web has opened up new methods of marketing for businesses both great and small. Share your experiences with us!

How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. That’s right. Although Pabst Blue Ribbon has been around for 170 years, their popularity has skyrocketed in the last seven. What Has Changed? Marketing. Millennials. What Can We Learn from This? trillion. Get On Mobile.

Are You Keeping Up with the Digital Journalists?

Proactive Report

Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen. Our recent study of Fortune 100 and INC 500 online newsrooms shows some glaring gaps: Some sectors are doing a little better – for example the INC 5000 Food and Beverage category: And while this is much better than the average INC 5000 company, it’s still a far cry from what journalists are looking for.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

What: In 2001, social media barely existed. What: Could this be the first example of “sex sells” marketing in the Western world? Another great Reeves example? I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. Details matter. ” 13.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual. From movie re-enactments to custom keyboards, portraits, educational tours, and company culture, here are five examples that took emoji-themed content to the next level.

david a. kolb on experiential learning

Buzz Marketing for Technology

For example, Kolb focuses on processes in the individual mind, rather than seeing learning as. Rightly popular practical groupwork guide with plenty of examples and. 2001) Experiential. 2001) 'David A. ideas â?? thinkers â?? practice. david a. kolb on experiential learning. David A. Kolb's model of experiential learning can be found in many. discussions of the theory and practice of adult education, informal education. and lifelong learning. We set out the model, and examine its possibilities and. problems. contents: | introduction |. david a. kolb |. While.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This is a post that looks at some of the high performers and gives examples on how you can do the same. 10 Years of Link Building Advice : Link building advice can be hit or miss, but some link builders have given us pretty good advice even as far back as 2001. Geography, for example, comes into play here. It’s my birthday and I have some great news! And I did. Blogging.

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

The opportunity to bring technology and marketing together to better reach and serve customers sounded very compelling at that time (back in 2001) as much as it does even today. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Marketing Minds

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. Have you heard about Google’s 15 th birthday present to itself? Google Hummingbird’s Features. Simply put, Google Hummingbird appears to be living up to its name. It’s Mobile-Friendly.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Each of the types is defined and illustrated with one example, and key technical and organizational issues are identified. Newmans (2001) social network analyses of scientific communities in biomedicine, physics, and computer science showed that each of these fields formed a well-interconnected or "small world" network (Watts & Strogatz, 1998). The sampling technique was strongly biased toward finding examples of collaboratories that were different than what had been seen before. The success criterion had also been explored at a project workshop (SOC, 2001).

Why I Think ViperChill is Some Sort of Scam

Viper Chill

It was launched in 2001; I was 12 years old, and still in middle school. Penguin 2 was a great example, but I do have more. I’m going to end this post with a little example that isn’t really to do with news related events, but I didn’t want to create an entirely new blog post just for this. The thing is, Louis isn’t Jewish. My point? Verified by SEO Moz.

5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. For example, in China there is a list of keywords which will result in your content being banned by the government – have you checked your content to ensure it’s not potentially offensive and won’t be censored? It’s tricky, but not as difficult as it may seem.

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

First (Real) Stop: Friendster In 2001, I took the plunge into Friendster , and as an early adopter, I befriended just about anyone I had some sort of association with and reciprocated every friend request. For example, one of my Friendster aliases is Times Square. How Do You Network on Different Social Sites? Are you the same? I had many friends just like that. MySpace? 2) Facebook.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Prime examples of utilizing photo-visual skills in digital environments can be found in the deciphering of graphic user interfaces ( Opperman, 2002 ) and playing modern computer games, in which all instructions are provided by means of graphical representation by symbols and icons. 2002 ; Horton, 2000 ; Piacciano, 2001 ). Jonassen, 2000 ; Mayer, 2001 ) used terms such as "meaningfully explain," "extensive range of differences," "effective learning," and "mindful learning" in completely different ways. Abstract. Introduction.

What the Future Holds for B2B Social Media Marketing

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. She specifically pointed to the social media efforts of Cisco’s executives (a big example: CTO Padmasree Warrior , who has nearly 1.4 Her example was the PayPal Developer platform. About the Meltwater GroupThe Meltwater Group is a privately held software company founded in Norway in 2001 committed to challenging. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. million followers).

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

One example, the word: Aware. Glen served as mayor in Hamilton, NJ, during the 2001 anthrax attacks when the regional postal facility located in the community received and distributed anthrax-tainted letters. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. But, by no means, is this list complete. Adam L.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

On both occasions, we were reminiscing about the early days of blogging (I started gapingvoid in 2001, btw. For example you let people login via Facebook for comments. John Gruber only has a blog and Twitter for example. 153 Comments [Factoid: This is the first cartoon I ever put online, back in the day, 1999, two years before I registered the URL, Exactly.

Blogosphere Trends + Using Infographics


Now let’s take a look at some striking examples of how infographics were used to illustrate and enhance posts about last month’s most-blogged-about stories (according to, these were: Hurricane Irene , Steve Jobs , London Riots , Libya, Labor Day , the GOP candidates , earthquake , September 11 , Federal Reserve , and Motorola Mobility ) and get ten quick tips on choosing or creating infographics for your blog… Do your research. This Labor Day infographic is a great example of color done right. Here are a few: Cite your sources and be transparent.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

One example, the word: Aware. Glen served as mayor in Hamilton, NJ, during the 2001 anthrax attacks when the regional postal facility located in the community received and distributed anthrax-tainted letters. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. It takes a community to build a community. You expand it.” Adam L.

20 Bloggers to Watch in 2012


Marcus started a swimming pool company in 2001. I think that we can all learn from her example and poke more fun at our work, while maintaining a growing brand. This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Enjoy!

How to Use Private Label Rights to Get Content for Your Blog


For example, PLR content can be used in your blog posts, converted into audio or video formats, or even incorporated into your blog’s email autoresponder series. Out-of-date PLR content is the worst—imagine buying a pack of PLR articles for your “make money online” blog only to find out that the articles were written in 2001 and still contain references to the Overture search engine! As an example, take a look at Edmund Loh’s PLR package. This guest post is by Pawel Reszka of Pre-written copy that you can claim as your own? Sign me up—right?! Writing Conten

A Brief History Of Social Media

Commercial Online Services (1979 – 2001) Prodigy offered a clean-shaven, moderated social networking environment in the early 90s Online services, like Prodigy and Compuserve , were the first large scale corporate attempts to bring an interactive, “social&# online experience to the masses. I wished I had remembered some of these examples on my own last week when trying to explain Twitter. Phone phreaking , or the rogue exploration of the telephone network, started to gain momentum in the 1950’s. Calling a friend in another state could rack up a $40/hr charge.)

How (and When) to Register a Trademark Without Hiccups


Here’s some food for thought: November 2001 – Facebook registered as a trade mark in France / EU. ProBlogger is a great example. This is a guest contribution from Jeanette Jifkins of Onyx Online Law , The best brand name in the world isn’t worth anything unless it helps you make money. So why would you trade mark your name before you even know if you have a business? Jacuzzi.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Just as the CEO Forum on Education and Technology included a StaR (School Technology and Readiness) Chart in its 2001 report to aid schools in identifying their level of technology readiness and preparation, Learning for the 21st Century features a fold-out MILE (Milestones for Improving Learning and Education) Guide to help measure progress at preparing students to meet the challenges of the new millennium. SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants.

5 Fast Tips for Going Multilingual on Twitter


For example, Arabic is the fastest-growing Twitter language , according to a Semiocast study. Launched in 2001, Lingo24 now has over 170 employees spanning three continents and clients in over sixty countries. This guest post is by Christian Arno of Lingo24. With just 140 characters you can reach a global audience. Hardly a newsflash, I know, but think about it. Followers around the world can give your blog the kind of exposure you could only have dreamed about in the past, everywhere from Tokyo to Buenos Aires. People eagerly await your posts on every continent. Stay relevant.

2014 Disaster Resource Guide Showcases @SouthwestAirlines Story from @SocialEmployee #businesscontinuity #crisis

Blue Focus Marketing

11, 2001, or more recently during Hurricane Sandy in 2012. The Disaster Resource Guide has an established reputation for providing industry-leading analysis, best practices, and examples of successful business continuity initiatives in the face of disasters. This is true for us both as individuals and in our roles within the larger organizations to which we contribute.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Twitter’s a good example of this. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. s recent post and with a nod as well to Anne Zelenka, I want to try to give a concrete example of how a traditional enterprise workflow (closing a deal) [.]. s recent post and with a nod as well to Anne Zelenka , I want to try to give a concrete example of how a traditional enterprise workflow (closing a deal) can be augmented with Enterprise 2.0 has been an interesting journey and a real world example of burstiness. WebWorkerDaily |.

Wiki 16

Personal Knowledge Management

Buzz Marketing for Technology

s largest provider of bibliographic databases), estimated that the amount of information - not knowledge and not necessarily unique information - available on the Internet in the year 2001 will be greater than all knowledge in recorded history. An example of this process would be an experienced cook who intuitively knows how to create a new dish based on years of experience. 1) (d).

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

Information Work: Numbers and Solving Problems

Buzz Marketing for Technology

Two examples are the: number 8 in the expression 10 8 , an Exponent ; and, exclamation point in 7!, It was initiated 9 Oct 2001. Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. Allen Klinger, © 12/05/2007. Division of space and other issues of great importance in previous eras puzzle most people today. A sample is the. Ascher, M.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

The Summer Reading Post

Net-Savvy Executive

The Drunkard's Walk gives the best explanation of Bayesian reasoning I've yet encountered, even while using the cancer-screening example that must be required. Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples.

19 Signs Your Social Media Approach Might Suck

The New Strategist

Equivalent to: Not updating your resume since 2001. 14 - All you can think of when asked about ‘good social media examples’ is your own stuff. You’ve seen them out there. You’ve shaken your head in disbelief. You’ve vowed never ever to be like them. So sit back, sip your coffee, go through this list, have a laugh, and hopefully you’re not guilty of too many of them. Enjoy! Aren’t we?

Personal anticipated information need

Buzz Marketing for Technology

The numerous models that have been developed over time to describe the behaviour of information seeking and use (see Wilson 2000 , for examples) follow the user with an information need through the processes of seeking information in external sources to the goal of achieving understanding and action. Bates has described the inclination of individuals to carve out a subset of the information world in a personal information collection through the metaphor of farming ( Bates 2001 ). 2001 ). For example, a common experience observed by Jones et al. 10 No. 3, April 2005.

Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

This presentation will provide practical examples and insights that every company should be aware of as they promote their brands online. Topics covered will include: • tools and techniques for reputation management, • practical examples of reputation management work for different companies, • strategies and tactics for crisis communications. How is your reputation?

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> 2001. > > June 2001. > 6, June 2001. For example, what are the information literacy requirements of a new hire from college versus a long-term employee? For example, they will be the group providing training on how to user Internet browsers. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources. Careers. Publications. Home > Publications & Products. > > Information Outlook Online.

Non di solo Google.

Buzz Marketing for Technology

I must confess that the educational examples of the use of avatar based virtual worlds for student learning have consistently d. Ho iniziato a interessarmi continuativamente di eLearning nel 2001, grazie a una borsa di studio messa a disposizione dalla SSIS del Veneto per specializzarmi in Tecnologie e Metodologie della Formazione in Rete. eLearning Goddess. Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. eLearning Goddess. Google e Media sociali. 15-lug-2008. 14-lug-2008.