Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

Trending Sources

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country. In Brazil, for example, Orkut is the biggest site, with about 20 million monthly visits.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles.

Using social media across cultures

Janet Fouts

Around one in ten registered users, for example, are thought to be from France. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual.

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david a. kolb on experiential learning

Buzz Marketing for Technology

For example, Kolb focuses on processes in the individual mind, rather than seeing learning as. Rightly popular practical groupwork guide with plenty of examples and. 2001) Experiential. 2001) 'David A. ideas â?? thinkers â?? practice. david a. kolb on experiential learning. David A. Kolb's model of experiential learning can be found in many. discussions of the theory and practice of adult education, informal education. and lifelong learning.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This is a post that looks at some of the high performers and gives examples on how you can do the same. 10 Years of Link Building Advice : Link building advice can be hit or miss, but some link builders have given us pretty good advice even as far back as 2001.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Each of the types is defined and illustrated with one example, and key technical and organizational issues are identified. Newmans (2001) social network analyses of scientific communities in biomedicine, physics, and computer science showed that each of these fields formed a well-interconnected or "small world" network (Watts & Strogatz, 1998). The success criterion had also been explored at a project workshop (SOC, 2001). An example collaboratory of this type.

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. Have you heard about Google’s 15 th birthday present to itself?

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Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

The opportunity to bring technology and marketing together to better reach and serve customers sounded very compelling at that time (back in 2001) as much as it does even today.

5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Guest post by Christian Arno , founder of professional translation services provider Lingo24.

Why I Think ViperChill is Some Sort of Scam

Viper Chill

It was launched in 2001; I was 12 years old, and still in middle school. Penguin 2 was a great example, but I do have more. In the example above that might be learning another language, eating a vegan diet and so on.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

First (Real) Stop: Friendster In 2001, I took the plunge into Friendster , and as an early adopter, I befriended just about anyone I had some sort of association with and reciprocated every friend request. For example, one of my Friendster aliases is Times Square.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Prime examples of utilizing photo-visual skills in digital environments can be found in the deciphering of graphic user interfaces ( Opperman, 2002 ) and playing modern computer games, in which all instructions are provided by means of graphical representation by symbols and icons. 2002 ; Horton, 2000 ; Piacciano, 2001 ). Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps.

What the Future Holds for B2B Social Media Marketing


Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. She specifically pointed to the social media efforts of Cisco’s executives (a big example: CTO Padmasree Warrior , who has nearly 1.4 Her example was the PayPal Developer platform. About the Meltwater GroupThe Meltwater Group is a privately held software company founded in Norway in 2001 committed to challenging.

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“Reclaim Blogging”: Why I’m giving up Twitter and Facebook


On both occasions, we were reminiscing about the early days of blogging (I started gapingvoid in 2001, btw. For example you let people login via Facebook for comments. John Gruber only has a blog and Twitter for example.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

One example, the word: Aware. Glen served as mayor in Hamilton, NJ, during the 2001 anthrax attacks when the regional postal facility located in the community received and distributed anthrax-tainted letters.

A Brief History Of Social Media


Commercial Online Services (1979 – 2001) Prodigy offered a clean-shaven, moderated social networking environment in the early 90s Online services, like Prodigy and Compuserve , were the first large scale corporate attempts to bring an interactive, “social&# online experience to the masses. I wished I had remembered some of these examples on my own last week when trying to explain Twitter.

Blogosphere Trends + Using Infographics


Now let’s take a look at some striking examples of how infographics were used to illustrate and enhance posts about last month’s most-blogged-about stories (according to Regator.com, these were: Hurricane Irene , Steve Jobs , London Riots , Libya, Labor Day , the GOP candidates , earthquake , September 11 , Federal Reserve , and Motorola Mobility ) and get ten quick tips on choosing or creating infographics for your blog… Do your research.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Just as the CEO Forum on Education and Technology included a StaR (School Technology and Readiness) Chart in its 2001 report to aid schools in identifying their level of technology readiness and preparation, Learning for the 21st Century features a fold-out MILE (Milestones for Improving Learning and Education) Guide to help measure progress at preparing students to meet the challenges of the new millennium.

20 Bloggers to Watch in 2012


Marcus started a swimming pool company in 2001. I think that we can all learn from her example and poke more fun at our work, while maintaining a growing brand. This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs.

How to Use Private Label Rights to Get Content for Your Blog


For example, PLR content can be used in your blog posts, converted into audio or video formats, or even incorporated into your blog’s email autoresponder series. Out-of-date PLR content is the worst—imagine buying a pack of PLR articles for your “make money online” blog only to find out that the articles were written in 2001 and still contain references to the Overture search engine! As an example, take a look at Edmund Loh’s PLR package.

How (and When) to Register a Trademark Without Hiccups


Here’s some food for thought: November 2001 – Facebook registered as a trade mark in France / EU. ProBlogger is a great example.

5 Fast Tips for Going Multilingual on Twitter


For example, Arabic is the fastest-growing Twitter language , according to a Semiocast study. Launched in 2001, Lingo24 now has over 170 employees spanning three continents and clients in over sixty countries. This guest post is by Christian Arno of Lingo24. With just 140 characters you can reach a global audience. Hardly a newsflash, I know, but think about it.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Twitter’s a good example of this. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. s recent post and with a nod as well to Anne Zelenka, I want to try to give a concrete example of how a traditional enterprise workflow (closing a deal) [.]. s recent post and with a nod as well to Anne Zelenka , I want to try to give a concrete example of how a traditional enterprise workflow (closing a deal) can be augmented with Enterprise 2.0

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Personal Knowledge Management

Buzz Marketing for Technology

s largest provider of bibliographic databases), estimated that the amount of information - not knowledge and not necessarily unique information - available on the Internet in the year 2001 will be greater than all knowledge in recorded history.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

Information Work: Numbers and Solving Problems

Buzz Marketing for Technology

Two examples are the: number 8 in the expression 10 8 , an Exponent ; and, exclamation point in 7!, It was initiated 9 Oct 2001. Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. Allen Klinger, © 12/05/2007.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

The Summer Reading Post

Net-Savvy Executive

The Drunkard's Walk gives the best explanation of Bayesian reasoning I've yet encountered, even while using the cancer-screening example that must be required. It seems that I'm late posting this year's "what I read this summer" post.

Personal anticipated information need

Buzz Marketing for Technology

The numerous models that have been developed over time to describe the behaviour of information seeking and use (see Wilson 2000 , for examples) follow the user with an information need through the processes of seeking information in external sources to the goal of achieving understanding and action. Bates has described the inclination of individuals to carve out a subset of the information world in a personal information collection through the metaphor of farming ( Bates 2001 ).

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> 2001. > > June 2001. > 6, June 2001. For example, what are the information literacy requirements of a new hire from college versus a long-term employee? For example, they will be the group providing training on how to user Internet browsers. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development.

Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

This presentation will provide practical examples and insights that every company should be aware of as they promote their brands online. Photo Courtesy Sean Dreilinger on Flickr.com. How is your reputation? What about your online reputation?

Non di solo Google.

Buzz Marketing for Technology

I must confess that the educational examples of the use of avatar based virtual worlds for student learning have consistently d. Ho iniziato a interessarmi continuativamente di eLearning nel 2001, grazie a una borsa di studio messa a disposizione dalla SSIS del Veneto per specializzarmi in Tecnologie e Metodologie della Formazione in Rete. eLearning Goddess.

Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

IDRC, for example , defines knowledge translation as "the exchange, synthesis and ethically-sound application of research findings within a complex set of interactions among researchers and knowledge users." The unidirectional nature of knowledge transfer has often proved to be an ineffective way to ensure adoption and implementation of research results ( Landry, Lamari and Amara, 2001 )." Posted to the SCoPE conference , May 21, 2008.

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

examples from an information technology classroom, this paper describes several ways to structure and. & Leuf, 2001) The term wiki was coined by. at the airport (Cunningham & Leuf, 2001). Cunningham & Leuf, 2001, p. example) available for posting one?s 2001). Search JOLT. MERLOT Journal of Online Learning and Teaching. 4, No. 2, June 2008. Wikis as a Tool for Collaborative Course Management. Mark Frydenberg.

AMA Handbook of Public Relations Published

Bill Hartzer

Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond.

Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

It was a company that was trying – in 2001 sell pork, poultry, and other meat products online, as a type of exchange. All these different things, and we give examples of individuals and companies who are breaking the, air quotes, rules.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?


He also leads by example: Berman contributes to the blog each Monday.