The Power of Nostalgia in Social Media Marketing
Social Media Strategies Summit
NOVEMBER 4, 2024
As we’ve already seen, consumers in that age bracket are most likely to feel nostalgic for the 2000s, so it made perfect sense for Oh Polly to team up with Bratz — a fashion doll line that first hit the market in 2001. This collaboration is a classic example of co-branding in action.
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