Social Media Strategery

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Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Marketing? Marketing? Who owns content marketing? Marketing?

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers.

Stop Trying to Take the Easy Way Out

Social Media Strategery

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Social Media advertising conversation marketing nhl 94 pr publicrelations relationships social media tecmo bowlLazy Peep by Flickr user [F]oxymoron.

A Partial Reading List for PR Students

Social Media Strategery

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Successful marketing is integrated marketing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. PR can and should serve a critical role in the integrated marketing mix. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014.

How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. Image courtesy of Flickr user stevendepolo.

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting.

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Oreo’s “blackout” tweet.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.”

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

What is first required is to embrace social relationship-building not as the latest marketing fad, or even as a new reality that has been forced upon you, but as a means to revaluate who you are, what you stand for and why you are in business in the first place." Make friends, not ads.™

Running a PR Department vs. Running a PR Agency

Social Media Strategery

” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign. Public Relations agency branding leadership management marketing pr

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.

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Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.

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Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. When did I become the guy who gets tired of social media? I haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing").

The Many Roles of an Internal Community Manager

Social Media Strategery

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager.

Are You a Corporate Rebel?

Social Media Strategery

In fact, most corporate rebels also share many of these nine traits of outstanding employees , so if you feel like your rebelliousness is being punished instead of rewarded, I wouldn't worry – I suspect the job market for an outstanding employee is pretty good.

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

Social Media content content marketing Facebook measurement pr social media Twitter Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole.

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. You also should work with everyone in the marketing mix.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization?

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert.

PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

Are our only options to ban PR pros from editing Wikipedia pages, accepting incomplete, inaccurate information OR concede impartiality and allow the rampant addition of puffery and marketing-speak? Photo courtesy of Flickr user bitjungle.

Justifying the Time You Spend on Social Media

Social Media Strategery

You had lunch together, which led to a follow-up phone call, which led to a marketing meeting at his office, which led to another phone call, which then led to a new contract – congratulations!

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions.

Time for a Change

Social Media Strategery

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government.

The “New Media Director” Position is Just a Means to an End

Social Media Strategery

We've got a long way to go. In 2010, the position of “ New Media Director &# within the government has become almost commonplace.

Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan.

Public Relations Isn’t the Cherry on Top

Social Media Strategery

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. " Smart organizations are realizing that marketing and advertising can only take them so far. Photo courtesy of Flickr user SeRVe Photography. "Let's

NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

What the NHL faces isn’t simply a PR, marketing or image problem. At this point, over-communicate – not with marketing messages, but with contrite honesty. This article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required).

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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share. Image Courtesy of Flickr user cgallent.

Competing on the Field But Cooperating in the Office

Social Media Strategery

League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. I will learn how to speak with an actual human voice instead of the voice of mission statements, brochures, and marketing pitches.