Jeff Esposito

Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers.

Are you marketing in the round?

Jeff Esposito

Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner.

Trending Sources

Is your marketing smarter than a 4-year old?

Jeff Esposito

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign.

Are you bumping into coworkers enough?

Jeff Esposito

Imagine seeing the same developer or accountant or marketing manager walking in each day. A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community.

Epic Commercial of 2013 – Snuffy the Seal

Jeff Esposito

Every year, the Discovery Channel kills it in terms of marketing Shark Week. This year is no different with the new roll-out of the epic Snuffy the Seal commercial. Well played. Uncategorized Discovery Channel Shark Week Snuffy the Seal

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. A recent Facebook update changed how brands are able to get content onto users’ news feeds.

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A look at how the global social media map has changed in four years

Jeff Esposito

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Oh what a difference four years makes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Why should I like your brand?

Jeff Esposito

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. With Twitter showing the demographical data, social media professionals can now make educated decisions in regards to resources allocated to Twitter in regards to media spend and content marketing.

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What does social media success look like?

Jeff Esposito

Reducing push marketing spend. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here.

30 Social Media Stats for the C-Suite

Jeff Esposito

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media).

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. This is a guest post from Megan Jasin. .

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Sure CEOs should know what is going on within their company and marketing or communications department. You know what this is right?

Want to work in social media? Read these 5 books

Jeff Esposito

According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. There is no question that jobs in social media are on the upswing.

Is cult status better than viral?

Jeff Esposito

Branding Company Beer cult cult marketing Heady Topper the Alchemist We always look at the shiny object and tend to over-glorify a campaign that went “viral.” ” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple.

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Would you pay for an adless Facebook?

Jeff Esposito

We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed.

How much time should you devote to social media?

Jeff Esposito

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts.

Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that.

Why targeting matters… a @Klout fail

Jeff Esposito

Company Digital Media Marketing Social Business social media free booze Klout Klout Fail One Hope Wine OneHopeWine.comI like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from them that I have used or given to friends and co-workers.

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Five tips for SXSW Virgins

Jeff Esposito

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

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Get over the Google+ breakup – it is logical and good

Jeff Esposito

As a marketer, it is a gateway drug and helpful tie in to discovery. On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities.

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Reebok adds WOW factor

Jeff Esposito

Community Building Company Marketing Arsenal Mall Good Customer Experience Reebok Reebok Store WatertownIn the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers.

What’s your story?

Jeff Esposito

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. Branding Community Building Marketing Random social media Storytelling what's your story.

What’s the value of a good story?

Jeff Esposito

Branding Company Content Marketing Marketing Cars Mater Mater's Tall Tales StorytellingStorytelling is one of the oldest traditions in the world. Some of our greatest tales (the Odyssey, the Iliad, the Tortoise and the Hare, Santa Clause) have been handed down from generation to generation. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is still alive and well.

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Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). No matter which way you slice it, it is always good to see how you stack up against your competition. About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked.

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

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Making heads and tails of the new Facebook Insights

Jeff Esposito

If I were a betting man, I would wager that you should see the number of opt-outs at a much lower clip than that of your email marketing list. To get to your Insights click on the "Insights" link on the left hand side of your fan page.

A lesson in what not to do in social media from Barack Obama

Jeff Esposito

Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch. This post originally ran on PR Breakfast Club, but I wanted to share here as well in case you missed it there.

SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Future of Location Marketing, Amway and EVIL

Jeff Esposito

The Future Of Location-Based Marketing Isn’t Foursquare – Location Based Marketing is going to be big one day, just not in the place you would think This will be the shortest intro to Five for Friday ever.

Nike gets it right with NFL uniform launch

Jeff Esposito

Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. Sure it might not seem like a big deal since Nike is a mega-brand with deep marketing budgets, but below the surface was the athletic giant’s biggest win.

It’s too easy to make excuses

Jeff Esposito

Content Marketing content creationWe are all too good at making excuses. When it comes to content creation, there is really no reason to let them hinder you. Don’t believe me? Watch where I made this piece of content.

Are you too busy to think?

Jeff Esposito

jobs Life Marketing clearing your head Thinking thoughtsOver the past few months I have been swamped and have had ideas stuck in my head and struggled to get them out. Below’s a video of how I broke out of this to get my ideas and thoughts in order.

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Doing better, Oreos and the Boston Marathon

Jeff Esposito

Is Oreo really the brilliant marketers everyone thinks they are? Who’s ready for spring? I can safely say that I am gladly holding my hand up and hpping that this warmer weather will help kick this nagging cold that I’ve got.

Are you shipping too early?

Jeff Esposito

Marketing Shipping Writing Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc.,

Four social applications worth keeping an eye on

Jeff Esposito

On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012?