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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. News/Information 1.3% News/Information 1.3% This is the first public report of online usage in Singapore. According to the report, in “February 2009, more than 2.5 Entertainment 13.8%

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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Many of us probably recognise this from when we are on the search for information about a brand or product. Facebook pages are the go-to destination.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. The impact that search and social media have on a consumer’s purchase has never been disputed.

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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Now while within the app users can swipe up to get a physical address or information on a business from a snap that was sent. The post Are Snapchat Stories Still Relevant?

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

I’ve also left out the feature and pricing information as this frequently changes. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Socialbakers.

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