Social Media Strategies Summit

NOVEMBER 26, 2024

“We had that decision tree in place, but we could escalate it to the right stakeholders to make sure that we’re addressing customers in a way that made them feel seen and heard, while also giving them the correct information,” Whitney added. “We Lauren at Broadridge agreed that a decision tree is essential to handling a crisis.

Platform 255

Platform Strategy Team Issues 255

Jon Loomer

JANUARY 28, 2025

Let’s discuss… How it Works Here’s how Meta describes it : After your lead submits this form and agrees to receive messages from your business, a conversation will be started in Messenger that includes your lead’s contact information. Don’t confuse this for an old feature.

Real Estate 155

Real Estate Conversation Features Examples 155

Jon Loomer

APRIL 21, 2025

Since contact information can be autofilled from a person’s Facebook profile, there’s an argument that Instant Forms are too easy to complete. And since many Facebook accounts have been around for a decade or longer, the likelihood that information is outdated is high.

Cost 153

Cost Features SMS Template 153

Sprout Social

NOVEMBER 20, 2024

We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information. Sharing educational product information is the #1 thing social users want from brands on LinkedIn. Incorporate language your audience is familiar with so the information resonates.

Social Media 110

Social Media Atlassian Strategy Content 110

Hootsuite

NOVEMBER 26, 2024

OSINT (open source intelligence) is the process of gathering information from public sources. For instance, information security professionals can use open-source intelligence tools to identify and address vulnerabilities. OSINT sources include all the places we (or organizations we deal with) share or store public information.

Tools 110

Tools Sentiment HootSuite Analysis 110

Convince & Convert

OCTOBER 9, 2024

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

Marketing 161

Marketing Education Team Paid Search 161

Bill Hartzer

APRIL 10, 2025

Claimants were able to file a claim with only their email address and a Facebook account IDno sensitive personal or financial information was required at that stage. If you met those criteria, you likely received an official email from the settlement administrator. The deadline to file a claim was September 22, 2022.

Class 155

Class Facebook Privacy Comparison 155

Sprout Social

NOVEMBER 26, 2024

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. The post should also directly mention the product, service or call-to-action without requiring viewers to click on links for additional information. Please review our full disclaimer before reading any further.

Guidelines 122

Guidelines Influencer Engagement Tips 122

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. It can give you actionable insights to drive your social strategy.

Analysis 104

Analysis Social Media HootSuite Sentiment 104

Keyhole.co

FEBRUARY 5, 2025

It gives you information about your audience’s needs and where they hang out the most. Join in the discussions and sift through to glean invaluable information. You will be able to make informed decisions based on the data collected. The information will help you rectify the issues and improve user satisfaction.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Jon Loomer

DECEMBER 9, 2024

CRAs collect and sell financial and credit information about people. They are not a consumer reporting agency, nor did they receive the information from one. The audience isn’t based on sensitive information that shouldn’t be used for targeting. Yeah, that would be bad in this case. The main points: 1.

List 174

List Advertising Guidelines Yahoo 174

Hootsuite

JULY 10, 2024

A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Without focus, it can provide an almost overwhelming amount of information. But it’s still worth discussing where you’re most likely to gain useful information from social listening. #1

Examples 124

Examples Strategy HootSuite Sentiment 124

Hootsuite

JANUARY 10, 2025

Data storytelling uses facts, statistics, and quantitative information to create a compelling story. As technology progresses and social platforms grow, information spreads quickly and so does misinformation. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

Data 121

Data Strategy Statistics Sports 121

Oktopost

OCTOBER 8, 2024

How to use AI to summarize complex industry insights Summarizing industry reports and news One of the challenges of staying informed is processing large amounts of data. Your audience will appreciate your ability to distill complex information into actionable insights. Having an opinion matters even if some may not agree with it.

B2B 118

B2B Trends Industry Authentication 118

Hootsuite

NOVEMBER 21, 2024

Short form content generally performs well on apps like TikTok, Instagram, and X (formerly Twitter) — platforms that feed quick scrollers and require a snappy delivery of information. Quick videos, small collections of images, and short text are often the preferred medium for information for our shrinking attention spans.

Content 119

Content YouTube HootSuite Instagram 119

Ignite Social Media

APRIL 9, 2025

We take the information, assess what that information means, and most importantly, communicate that information in a way that the audience understands. When reporting, its important to underline what the information you are presenting means and what the next steps are. Analysts serve as data translators.

Report 78

Report Social Media How To FeedBurner 78

Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. You can conduct audience research via Sprout Social Listening to inform the direction of your content. You can use these insights to inform ideas for new content or adjust your posting schedule and content mix.

Social Media 135

Social Media Content How To Sentiment 135

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. For example: A person using a laptop wearing a hoodie is concise but not very informative. But even great content can disappear into the algorithm without making an impact if it isnt accessible.

B2B 130

B2B Social Media Engagement Hashtag 130

Jon Loomer

FEBRUARY 18, 2025

These custom audiences allow you to select the following information: Source Product Set Events Audience Retention This way, you can easily target or exclude the people who engage with your catalog (or a specific product set) as you did previously.

Types 137

Types Advertising Eventful Engagement 137

Sprout Social

JULY 24, 2024

You can also use customer engagement metrics to inform your customer journey mapping. You can use these insights to inform how to improve the customer experience to further boost retention. So you could use this information to create content that addresses your target audience’s needs.

Metrics 117

Metrics Engagement List Survey 117

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. Knowing Facebook tricks and Facebook Page Insights provides a ton of useful demographic information about your audience. How to increase Facebook engagement: 24 tips that work 1.

Engagement 115

Engagement Facebook HootSuite UGC 115

Convince & Convert

AUGUST 29, 2024

In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community. A well-optimized video can continue to attract viewers organically as people search for specific topics, tutorials, or information relevant to your brand.

YouTube 138

YouTube B2B Reputation Video 138

Sprout Social

OCTOBER 28, 2024

Plus, we’ll share tips for tracking and increasing brand mentions so you can feel empowered to make informed decisions, build stronger audience relationships and improve your brand reputation. This information can help your team make informed decisions about product development, marketing and customer service strategies.

Brands 118

Brands Sentiment Forums Brand Monitoring 118

Oktopost

JULY 8, 2024

B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. Engaging visuals and video content are also prominent since they offer a quick and compelling way to capture attention and convey complex information.

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

SEPTEMBER 18, 2024

That said, these industry-specific stats will help you find a data-informed starting point. Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite.

Research 110

Research Social Media HootSuite Sample 110

Social Media Strategies Summit

FEBRUARY 20, 2025

Take the time to share a kind, informational, educational response, such as providing extra resources around the issue theyre discussing or a phone number for someone they can speak to about it. Fish and Wildlife Service (@usfws) Likewise, Iowa DNR grabbed attention with a post about bears.

Communities 158

Communities Engagement Posterous Social Media 158

Hootsuite

JANUARY 14, 2025

Dont worrythe information from your personal account will not be publicly visible on your business page. Step 2: Enter your business info Enter your business information in the panel on the left. Keep in mind that the contact information you supply here will be public. Hit Next when youre ready to move on.

Tips 109

Tips Facebook HootSuite How To 109

Oktopost

AUGUST 6, 2024

Since each unique brand will be listening to different queries at any given time these customized reports can come in incredibly helpful to help you gain insight and look for patterns when it comes to staying ahead of the competition or making better-informed decisions on your overall marketing strategy.

Report 127

Report Templates Template B2B 127

Jon Loomer

APRIL 15, 2025

Let’s take a closer look at where this is and how it might work… Social Information Within your Advertising Settings, you may see a new section for Social Information. It reads: Control how Meta shows social information, such as likes, follows and other engagement, on your ads. Do you have it?

Advertising 81

Advertising Questions Engagement 81

Sprout Social

NOVEMBER 19, 2024

This demographic data can be diverse, but usually includes information like: Location Gender Language Age Make sure an influencer’s audience demographics are similar to your brand’s target audience , so your campaign reaches the right people. You can usually find this information on their profile page.

Influencer 112

Influencer How To Metrics Authentication 112

Sprout Social

JULY 23, 2024

Others consider social to be the tip of the spear that drives success across all channels, and rely on social intelligence to inform their entire business strategy. They are creating social-first cultures and leading with social insights.

Social Media Management 120

Social Media Management Sentiment Transportation Embedding 120

Oktopost

OCTOBER 7, 2024

This level of transparency encourages brands to focus on authentic, fact-checked information, as any misstep can directly impact their reputation. Enhanced corporate transparency Brands on LinkedIn operate in an obvious space, where every post is interconnected with corporate pages, executive profiles, and employee activities.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

JANUARY 15, 2025

Listening will reveal audience insights that inform how you allocate your budget and resources, helping you do more with less and improve ROI. Social listening solutions like Sprouts will play a pivotal role in helping you predict which network will be the next big thing and unearth changing consumer behavior.

Brands 126

Brands Influencer Hosting YouTube 126

Social Media Strategies Summit

DECEMBER 15, 2022

For example, one of the best ways to invest in interactive content is to create calculators, which require your audience’s input to present prospects with valuable and unique information that’s highly relevant to their position in the sales funnel. Source: juicedbikes.com. Supplement Written Content with Video.

Engagement 263

Engagement Content Survey Publishing 263