article thumbnail

Instagram Shares Algorithm Insights to Inform Your Strategy

Social Media Today

New notes on the key factors that drive IG reach.

Strategy 180
article thumbnail

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”. Information overload is a genuine concern in a world where we publish over 9,500 tweets every second. Informative.

Brands 290
article thumbnail

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. Guest post by Willi Mays.

Campaign 262
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Also, there are probably fewer types of content formats for B2B where you have to think about, “Okay, am I going to be informational or educational in my content? It’s giving them a lot more information and helping inform their decision. Then reverse engineer what will be meaningful to your audience.

B2B 327
article thumbnail

DOL Final Overtime Rules: Quickstart Guide for Employers

Paycor is closely monitoring the proposal and will provide updates as new information becomes available. On August 30, 2023, the DOL unveiled a proposed overtime rule that would raise the weekly salary threshold under the Federal Labor Standards Act.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use their work desktop PC to search for more information about a product on Google. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. Order the product on their home laptop.

article thumbnail

5 Ways to Improve Your LinkedIn Marketing Efforts in 2025 [Infographic]

Social Media Today

Some helpful pointers to inform your LinkedIn content approach.

LinkedIn 179
article thumbnail

3 Steps to Successful & Strategic Year-End HR Planning

Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Ensure compliance and efficiency by downloading today!

article thumbnail

Interview Scorecard Free Downloadable Template

Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations.

article thumbnail

7 Ways To Avoid Todays HR Compliance Risks

Fortunately, the information you need to avoid these hurdles has arrived. Did you know anything from mishandled I-9s to late EEO forms and incorrect recruiting or promotion practices can result in fines, litigation and penalties? Get tips on how to reduce risk, including how to: Know your state’s pay equity laws.