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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Analysis Turns data into actionable insight.

Skills 334
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 103
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Best LinkedIn analytics tools to maximize your marketing

Sprout Social

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 127
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 132
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TikTok U.S. Access: What It Means for Your Analytics

Keyhole.co

However, changes to TikTok usage will show up in your analytics: fewer mentions in Social Listening and lower engagement metrics in Profile Analytics as U.S.-based Its uncertain if TikTok will fully disable access to stored data or how much time users will have to export their information. Export your TikTok analytics.

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13 TikTok analytics tools to boost your strategy in 2024

Sprout Social

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 122