Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. It’s a broad definition, and intentionally so.

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Social Media Brands Reddit B2B 124

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

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Social Media Management Products Social Media Tips 118

Sprout Social

NOVEMBER 20, 2024

We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information. Sharing educational product information is the #1 thing social users want from brands on LinkedIn. Incorporate language your audience is familiar with so the information resonates.

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Social Media Atlassian Strategy Content 109

Social Media Strategies Summit

NOVEMBER 26, 2024

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. They rely on Microsoft Teams to keep everyone in the loop around live events. “We

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Platform Strategy Team Issues 255

Hootsuite

JANUARY 14, 2025

Dont worrythe information from your personal account will not be publicly visible on your business page. Step 2: Enter your business info Enter your business information in the panel on the left. Keep in mind that the contact information you supply here will be public. Hit Next when youre ready to move on.

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Tips Facebook HootSuite How To 109

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. This kind of alignment is critical for building ongoing brand loyalty, community, and trust.

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Analysis Social Media HootSuite Sentiment 103

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. Social media is a go-to platform for retail customers.

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Retail Social Media How To UGC 120

Webbiquity SMM

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Each social media network offers opportunities for connecting with your target audience and growing your community. You can conduct audience research via Sprout Social Listening to inform the direction of your content.

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Social Media Content How To Sentiment 135

Oktopost

OCTOBER 7, 2024

Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse. LinkedIn’s moderation, along with its user community’s expectations, helps maintain a high standard of content that aligns with corporate interests.

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LinkedIn Brands Reputation Metrics 127

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

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Brands Influencer YouTube Hosting 127

Sherrilynne Starkie

JANUARY 8, 2018

Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Community Management. Research Skills.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

OCTOBER 28, 2024

Plus, we’ll share tips for tracking and increasing brand mentions so you can feel empowered to make informed decisions, build stronger audience relationships and improve your brand reputation. tech forums, gaming communities). This data can inform your social media strategy and help you make data-driven decisions.

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Webbiquity SMM

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. Order the product on their home laptop.

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Influencer Brands Policies Privacy 332

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits).

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Reddit Tips HootSuite Marketing 96

Ignite Social Media

DECEMBER 20, 2024

Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. And finally, review it with at least one person internally who is comfortable playing devils advocate to inform you ways in which the post might not be received as you intended.

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Hootsuite

JULY 10, 2024

A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Without focus, it can provide an almost overwhelming amount of information. But it’s still worth discussing where you’re most likely to gain useful information from social listening. #1

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Examples Strategy HootSuite Sentiment 123

Sprout Social

AUGUST 30, 2024

Actively collect data to inform your customer service strategy Every digital customer service interaction is an opportunity to fine-tune your agents’ approach. That’s why it’s a smart move to establish forums or communities to address service questions publicly. Others would rather stick to self-service options.

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Social Media Strategies Summit

FEBRUARY 28, 2023

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

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Strategy Construction Resources Press Release 238

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Educational content A Statista survey found that 41% of Instagram users want informative content on the app.

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Social Media Management Social Media HootSuite Metrics 117

Social Media Strategies Summit

MARCH 18, 2021

Using the hashtag #DayintheFBI, it regularly showcases some of the lesser-known tasks performed by its employees, such as maintaining radio towers and communications equipment: What’s more, it frequently deep-dives into specific topics, using its Twitter presence as a hub of valuable information on issues such as human trafficking.

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Social Media Transportation Feedly Feed 279

Oktopost

OCTOBER 8, 2024

How to use AI to summarize complex industry insights Summarizing industry reports and news One of the challenges of staying informed is processing large amounts of data. Your audience will appreciate your ability to distill complex information into actionable insights. Having an opinion matters even if some may not agree with it.

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B2B Trends Industry Authentication 118

Social Media Strategies Summit

FEBRUARY 8, 2023

There are various benefits to creating graphic templates: Improves time management: Whether you’re super busy or dealing with a last-minute announcement, you already have a graphic that you can pull from, throw your information on, and schedule quickly. Are you sharing time-sensitive information?

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Social Media Google Tips Templates 246

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Provide Community News & Updates. Share Public Service Information. The Department of Energy clearly understands this. Don’t Shy Away From Humor.

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Social Media Engagement Transportation Hashtag 237

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

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Social Media Tips Marketing HootSuite 309

Hootsuite

DECEMBER 4, 2024

When we’re talking about financial literacy, we need to understand what concepts resonate with our audience and how they consume information,” says Li. Much of their work is focused on students and families that come from low-income or marginalized communities. Here’s why audience insights are a game-changer: Target a specific group.

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Class Survey YouTube Analytics 103

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. This approach not only entertains but also builds a strong, loyal community around the brand. This campaign informed the public and encouraged behaviour change., Take Innocent.

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Trends Social Media Loyalty Authentication 99

Sprout Social

OCTOBER 22, 2024

It’s enmeshed in their daily lives and serves as their go-to channel for information—even beating out popular search engines. They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” Data backs this up.

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Social Media Brands Survey Trends 98

Sprout Social

APRIL 10, 2025

Lets dive into our lineup of brands breaking through the noise and combatting misinformation, while providing value and building trust with their patients and community. They also use creator content to highlight the best hikes in Colorado and promote community health events. Rather than fight the shift, take a cue from UCHealth.

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Organization Report Social Media Pharmaceuticals 69

Buffer Social

FEBRUARY 19, 2025

You could technically build a community using only carousels and text-based posts, but it’s going to be tough.  This information can help you create social media content based on your audience preferences. Where do you get this information about your target audience? That’s a good thing!

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Social Media Content How To Collaboration 123

Hootsuite

JANUARY 17, 2025

Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. Of course, awareness often leads to action, but in this type of advocacy the goal is to educate and inform. Communities have substantial overlap on social media.

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Social Media HootSuite How To Policies 97

Bill Hartzer

MARCH 3, 2025

The platform promises an online space built specifically for womenwhere their voices are valued, their data is protected, and community standards are actually enforced. Real Community Standards Hate speech, harassment, and misinformation? Enter UP , a new social platform created by Uplevyl, a female-led tech company.

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Platform Social Media Privacy Energy 78

Oktopost

SEPTEMBER 19, 2024

But you can’t underestimate the power of organic efforts in creating genuine connections and building a loyal community around your brand. Builds a Thriving Community – Creates a virtual space where industry professionals can connect, exchange ideas, and engage deeply with your brand. Source What is organic social media?

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Organization Resources Social Media B2B 71

Jon Loomer

MARCH 25, 2021

You are flooded with information — and misinformation. I conduct weekly strategy sessions with my PHC – Elite community to help answer advertisers’ questions and set them up for success (this week we had two!). GO HERE TO JOIN MY COMMUNITY. The margin for error is small. You need to react appropriately.

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Advertising Resources Facebook FAQ 216

Ignite Social Media

NOVEMBER 12, 2024

How well is the brand managing relationships with the community (response time, approach to complaints, etc.)? What Do You Want the Audit to Inform? If your brand is considering a social audit, it’s also helpful to consider what you want this audit to help inform. How is our brand doing compared to our competitors?

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Social Media FeedBurner MySpace Resources 78

Sprout Social

DECEMBER 2, 2024

Sometimes, a smaller, highly engaged community will lead to a better campaign than a larger community that doesn’t engage much. This is a great example of an alternative compensation model where the company, influencer and the wider community all benefit. A lot of this information should be in your outreach messages.

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Influencer Strategy Templates Template 110

Buffer Social

JANUARY 20, 2025

Information about the post.  How  How popular a post is (how many people have liked it and how quickly people are liking, commenting, sharing, and saving a post) and more information about the content itself (when it was posted, and what location, if any, was attached to it). Information about the person who posted.  “This

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Instagram Hashtag Guidelines Feedly 127