Sherrilynne Starkie

MARCH 3, 2025

That’s something that marketing consultants don’t always get from clients. What This Experience Taught Me as a Marketing Consultant A big takeaway from this engagement? Let’s navigate the evolving media landscape together and make smarter, more informed communication decisions for your brand.

Marketing 195

Marketing Consultant Education Energy 195

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 128

Content Marketing How To Patterns 128

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

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Social Media Survey Marketing Influencer 122

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

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Influencer Campaign CPM Sentiment 126

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Examples LinkedIn Strategy Content 127

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

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Social Media Strategy Marketing Influencer 129

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy. Revisit these with fresh eyes.

Social Media 116

Social Media Marketing Campaign Influencer 116

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 112

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 122

Influencer Brands Strategy Marketing 122

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

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Social Media Lurker Marketing Team 147

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

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Statistics Strategy Fashion Travel 65

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 108

Influencer Examples Marketing Affiliate marketing 108

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 117

Social Media Strategy Marketing How To 117

Hootsuite

JUNE 25, 2025

The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. Key takeaways Social AI is a new kind of artificial intelligence built specifically for social marketers. 6 ways social AI can help your team get more out of social marketing 1.

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HootSuite Sentiment Marketing Analysis 102

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline?

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Data Marketing How To Pharmaceuticals 101

Social Media Today

JULY 7, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. We’ve asked YouTube for more information about the testing of “Ask Studio.” By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Analytics 181

Analytics YouTube Review Press Release 181

Sherrilynne Starkie

JULY 7, 2025

Social media has changed drastically since it first was adopted into marketers’ toolkits and our approaches have to change with it. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact. Want to stay ahead in the ever-changing world of digital marketing? But let’s not be naïve.

Organization 221

Organization Authentication Education Energy 221

Social Media Today

JUNE 17, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. Again, personalities are the key factor, those who connect with their audiences, and deliver the information that they want to hear, and the opinions that they align with.

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News Influencer Press Release Report 186

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Reddit Tips HootSuite Marketing 97

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Stay compliant with UK regulations If you’re marketing across socials in the UK you need to remember to always follow ASA guidelines.

Examples 107

Examples Influencer Campaign Marketing 107

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

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Facebook HootSuite Marketing Groups 99

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important?

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Template Templates Influencer Strategy 98

Sherrilynne Starkie

MAY 12, 2025

I’ve been experimenting with a new AI tool that might just change the way marketers create content. The result is a podcast that’s not only informative, but also natural, flowing, and actually sounds like a conversation I’d listen to. For marketers and comms professionals, this AI opens up a whole new content format.

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Embedding Newsletter Conversation YouTube 195

Sherrilynne Starkie

JUNE 23, 2025

It entertains, informs, or inspires. Mix broad tags (#marketing) with niche ones (#EmailMarketingTips). Collaborate and Partner Up Influencer marketing isn’t just for beauty brands and viral snacks. Listen: Want to stay ahead in the ever-changing world of digital marketing? The most effective content tells a story.

Social Media 221

Social Media Meme Hashtag Metrics 221

Sherrilynne Starkie

APRIL 28, 2025

When it comes to content marketing, most brands have a one-track mind: tell our story, tell it loud, tell it often. You highlight stories they’ll love — content that informs, educates, or entertains — and you present it through the lens of your brand story. It establishes your brand as an oracle of good information.

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Curation Content Guidelines Team 195

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Social Media Today

JUNE 18, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. or its subsidiaries.

Press Release 174

Press Release Facebook Wikimedia Policies 174

Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

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Marketing Sentiment Analysis Metrics 91

Social Media Today

JUNE 24, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Now that the deal is done, we watch as the Musk-Twitter era begins.

Features 189

Features Press Release Instagram Wikimedia 189

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Sherrilynne Starkie

APRIL 14, 2025

With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. Marketers have long known the “Rule of 7”: people need to hear your message at least seven times before they take action. Catching someone’s attention online is no small feat.

Content 195

Content Feed Feedly Newsletter 195

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 110

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website. Lets get into it 1.

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Campaign Social Media Instagram Organization 235

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. We have a dedicated Teams channel where, if we have any kind of escalation, all the relevant stakeholders are immediately notified,” said Whitney Duenas Richardson, Digital Marketing Manager at Encompass. But that doesn’t make it any easier to handle.

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Platform Strategy Team Issues 256

Social Media Today

JULY 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. You can read more about Meta’s latest Marketing API updates here. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. By Andrew Hutchinson • Jan.

Press Release 154

Press Release Platform Instagram API 154

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Frame Your Brand as Knowledgeable and Helpful Being a source of valuable information isn’t just nice, it’s a powerful way to drive sales. On Facebook, Infraredi promotes blog content with longer, more informative captions.

Social Media 276

Social Media Tips Brands Marketing 276

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Marketing Team Collaboration Training 106