15 Informative 2012 Marketing Infographics

Pamorama

The information collected by the world’s databases grows by an astounding 40% annually. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. Infographics Marketing Social Media StatsWe live in the age of data. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.

What Information Is Not

Waxing UnLyrical

It used to proclaim at program breaks: “WXXX, where information is power.&#. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. “It’s too much information at once!&#

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts?

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

At Mindjumpers we help companies and brands to think as publishers and provide end-to-end social media management across multiple markets, encompassing full social strategy, planned and reactive content creation, analysis and reporting. Similar Posts: Make Your Digital Marketing Matter.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Of what use can influencers be to our brands?

GoDaddy Released Personally Identifiable Information To Spammer Without Permission

Bill Hartzer

But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. So, in my mind, having someone’s email address is just as if you had their personal information.

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. Many users provide birthday information in their profile settings.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

While nifty, QR codes are often not the easiest and most convenient method of information retrieval, and when utilized to convey data that could be more seamlessly delivered in another format, they become downright head-scratching. Unlock information, not a destination.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Personalize Content and Marketing. Social Media Marketing

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. How can you filter, classify, build upon, and provide existing information to do that?

Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information

Bill Hartzer

Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors. We look forward to working with you on this mutually beneficial marketing endeavor.

Watching the Content Marketing Trend Fade to Black

Geoff Livingston

Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix.

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120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. What does this mean for marketers? Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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Gross Hacker Marketing

Twist Image

Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a principal that a leading chief marketer had shared with him). chief marketing officer.

The Rise in the Informal Economy

Engaging Brand

The informal economy is growing and that is why The Engaging Brand podcast is looking wider than traditional business models , such as crowdfunding and 3D printing - the future will see many of these informal economies replace or enhance the traditional business model.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

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14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. 14 Digital Marketing Stats and Facts. B2B Marketing Insider ).

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing

Marketers are freaking out about Facebook

Janet Fouts

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. Create content with clear calls to action like quizzes, questions and short videos that give great information.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

the “big three” among both consumers and marketers continue to thrive and dominate. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? Marketing Think ).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic.

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Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.