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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

B2B 146
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231
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3 of the Highest Paying Information Technology Jobs

The Realtime Report

3 of the Highest Paying Information Technology Jobs. If you’re skilled at using the computer and can stay atop of a lot of information at once, you could have a very bright future ahead of you. If that sounds like you, it might be worth looking into the highest paying information technology jobs out there in the job market.

Skills 168
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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

Social Media Today

The new tool provides a range of data points, which you can filter down to specific market categories.

Tools 159
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Pinterest Launches New Information and Education Hub for Creators

Social Media Today

Some handy resources for Pin creators, and marketers.

Education 178
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.