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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Account Test. This test will.

Research 167
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

By comparison, the computer, internet, and radio each took 20 years to reach adoption by 50% of the U.S. Make sure to follow the formula I created with Instagram: begin by making contact with the company, then asking to speak to their branding team so you can explain how you want to help their company. Ready to get started?

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Driving engagements? Driving traffic?

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The Free Social Media Reporting Template for Marketers

Keyhole.co

These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it. When creating your report, stay relentlessly focused on these goals and KPIs.

Template 112
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Source: Salesforce Hootsuite vs. Social Studio: feature comparison and pricing Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more.

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. Since it’s been over a month putting their current figures in the table won’t make for an accurate comparison, but I’ll include them in the next full update. Thanks for putting together this comparison.

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