The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. Sort of SOP for a lot of social fitness sites.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99

Millennials and Transparency in Online Communities

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Get Open Community on Audible

SocialFish

Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s).

Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. And registrations are important for identity in online communities. Walled Garden vs Gated Community (1). Social Media and SMBs (11).

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Today you do your best to get them articles in women’s magazines, hand out free samples and so on. External PR consultants will know which community managers to approach and how to approach them.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! SOCIAL PROBLEMS HIGHLIGHTED.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Social matters in b2b.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Social Media Spotlights Trolls.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

Welcome to social media engagement! Social Media is Earned Attention. So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. Be the magazine, not the ad.

Google+ Continues Attempts to Start Major Trends in the Social World

Idaconcpts

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. Google already merged social and search with Search Plus Your World.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. It came from a very simple blog, and has grown into a social network.

Son drowns while Mother Facebooks

Laurel Papworth

Such a sad story – 13 month old son dies while mother is playing Cafe World on the online community Facebook. So how many kids have drowned because mum was watching something on the telly, heard the doorbell ring, went to empty the washing machine or got engrossed in magazine or phone conversation? Facebook Online Communities social media social networks drowning mother online community social network son

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. click to see the secret anti ad.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. More social media courses are available here. Looking for a very indepth Facebook class?

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks.

Social Media Influencers – What would you do? @spotus

Laurel Papworth

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The problem is, you can’t just put your social object up on a social media site and hope people will find it.

CEOs Don’t Understand Social Media The Australian

Laurel Papworth

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? People can also be bullied online by groups of people such as class groups or collective members of an online community. Social media twins?

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? I am in the Social Media section along with : Paul Borrud, regional VP of sales for Facebook, Australia. Social Media Industry.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Set Up Your Social Accounts, Watch the Money Roll In.

Seven Must Read Posts This Week

SocialFish

The practices that have made us magazine publishers successful over many decades now threaten to undo us. Many respected magazines are only one reasonably-talented, technology-enabled part-time outsider away from losing much of their Web audience or perhaps going out of business altogether.

An Awesome Interview with the Founder of GovLoop, Steve Ressler.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Awesome Interview with the Founder of GovLoop, Steve Ressler Mon, Sep 28, 2009 Government 2.0 Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

The Gift Of Facebook

Twist Image

While I understand that close to one billion people are connected there and that you can target your message down to a specific segment, I still don't think that people are on Facebook to consume content in the same way that they are consuming media when they're reading a newspaper or magazine online (which means that they're less inclined to pay attention to ads). magazine. mobile social commerce. online social network. social media. social shopping.

Facebook Business Page Management

Laurel Papworth

Facebook and Twitter Social Media Management. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. The Community Crew is an outsourced online community management and social media admin service.

How To Start A Blog In 2012

Twist Image

You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post. My general recommendation is to use the free version until you start seeing uptake by the community. Blogs, books, newspapers, magazines, tweets, etc. magazine. online community. online social network. Starting a Blog is easy.

A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” ” Social Media Stat of the Week: Only 4.2%