Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 273

Social Media ROI Construction Reputation 273

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Mindjumpers

OCTOBER 1, 2010

» What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 279

Social Media Fashion Disqus Communities 279

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Lucy Hall

SEPTEMBER 29, 2016

A look at the importance of content moderation in Social Media Social media, blogs, forums and the like are outlets for people to express themselves, to share experiences bad and good with their connections or with people of similar interests. How to manage customer feedback effectively.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

Laurel Papworth

OCTOBER 9, 2012

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Social Media Spotlights Trolls. Social Media can Help Trolling.

Social Media 111

Social Media Communities Crowdsourcing Consultant 111

Laurel Papworth

MAY 6, 2013

Laurel Papworth is a social media educator and a member of Forbes magazine’s ‘Top 50 Social Media Power Influencers’ list globally. But then again, I’ve been too busy purchasing a new dress tweeted by a friend from an Etsy store to notice. Twitter: @silkcharm.

ROI 101

ROI Buy Social Media Social Graph 101

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. Well, I guess it’s back to commiserating with the shadow-ban community.

Engagement 131

Engagement Instagram HootSuite Meme 131

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

Feed 167

Feed Feedly Metrics News 167

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

APRIL 19, 2010

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. By the way, my article in the AICD magazine.

Eventful 80

Eventful Company Social Media Conference 80

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Pixlee

MAY 28, 2020

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community.

UGC 66

UGC Influencer YouTube SEO 66

Diva Marketing Blog

APRIL 21, 2009

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. Toby/Diva Marketing : Mixing Bowl is not only a new social media community but a new brand for Meredith.

Social Networking 45

Social Networking Communities Groups Groups 45

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Idaconcpts

JUNE 29, 2012

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. This is in stark contrast to networks like Twitter, which continually show increasing user interaction, rather than decreasing numbers.

Google 160

Google Flipboard Trends MySpace 160

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Laurel Papworth

APRIL 23, 2012

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The problem is, you can’t just put your social object up on a social media site and hope people will find it. It’s like Kickstarter but for journalists. What about YOU?

Influencer 73

Influencer Social Media FAQ Campaign 73

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2% Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Writtent Blog

JANUARY 10, 2014

million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Adam Sherk

AUGUST 11, 2010

To find out more about NBC’s efforts I contacted Lauren Bertolini , Social Media Editor for NBC Local Media. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. What Horrible Things Did Time Magazine Do in 1964? What are your aims for that profile?

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce. 2 little word mean so much. link] sietsema Truth, or Consequences?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Laurel Papworth

AUGUST 28, 2011

Do online communities overreact? My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! SOCIAL PROBLEMS HIGHLIGHTED. What would Virgin do? VALUE SYSTEMS.

Twitter 102

Twitter System Airlines Social Networking 102

Twist Image

FEBRUARY 20, 2011

In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine 's online community. Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. media hacks.

Influencer 97

Influencer Communities Advertising Social Networking 97

Twist Image

OCTOBER 23, 2011

If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. media hacks. online social network. social media 101. social media marketing. bite size edits. blue sky factory. cast of dads. cc chapman.

Conversation 84

Conversation Communities Advertising Social Networking 84

Absolute PA

JUNE 15, 2013

Younger, shinier social media kids are grabbing the spotlight. And, just to make it really clear that Twitter is holding its ground as a social media contender, I’m calling in the statisticians… It was the fastest growing social network last year, adding 40% more active users in the last 6 months of 2012. (US

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Twist Image

SEPTEMBER 28, 2012

On top of that, this type of social shopping experience creates a more direct relationship with Facebook and their community members. On top of that, comes powerful data, information, analytics and understanding of the consumer's mindset and activities when they are deeply engaged in an online social network. apple store.

Adwords 102

Adwords Facebook Retail Apple 102

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121