Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? And if you’re blogging for kinship and community, comments and sharing are critical barometers. Are you trying to boost awareness?

Questions 148

Questions Sample Samples Blogosphere 148

Webbiquity SMM

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Share this on Mixx.

Press Release 194

Press Release Tools Tips Vocus 194

Convince & Convert

JULY 9, 2013

Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. Let me use OpenView Venture Partners as an example.

Influencer 160

Influencer Strategy Content Marketing 160

Laurel Papworth

APRIL 8, 2010

Contribute to the success of this growing company and work within a friendly and customer focused team. Monitor and report on website statistics. Technorati Tags: alltel , Australia , Jobs , social media , social networks. Tags: Australia Jobs Online Communities blogs social media social networks alltel. Modern Office.

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

Laurel Papworth

JANUARY 17, 2010

Currency itself has no inherent value except what we, the community/nation, put on it. The company has proven to be more than adept at balancing reporting the news with growing visitors and pageviews. Technorati Tags: 24/7 Wall St , huffington post , Monetization , Money , revenue , Silicon Alley Insider , techcrunch.

Social Media 78

Social Media comScore API Technorati 78

Buzz Marketing for Technology

JUNE 27, 2008

paperwork, reports thinking & reviews â?£ link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Twitter never ever seems to reveal numbers – members, time online, API calls, ditched accounts – so a nice big expensive report would probably sell very well. companies sell direct to members.

Twitter 99

Twitter API Badge SMS 99

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate " These findings echo what we saw in the eLearning Guilds 360 Report on eLearning 2.0 ( webinar today , by the way).

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Tamar is also the author of The New Community Rules (July 2009). Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JUNE 27, 2008

The official blog for the Future of Work Community. Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. 2005 World Congress Live Reports. February 2004.

Movable Type 100

Movable Type Collaboration Syndication Creative Commons 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Laurel Papworth

NOVEMBER 3, 2009

Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. The “X factor,&# as PayPal president Scott Thompson, was the developer community.

Widget 88

Widget API Social Media Hotels 88

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. The oil spill covers a surface area of at least 2,500 square miles (6,500 km 2 ) according to estimates reported on May 3, 2010 byReuters. from Wikipedia ].

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Buzz Marketing for Technology

JUNE 27, 2008

The official blog for the Future of Work Community. Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. 2005 World Congress Live Reports. February 2004.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

JULY 22, 2008

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company Blog.

How To 100

How To Compete Skills Directory 100

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. – but I bet nothing will come of it.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. Building my first online community 4. Hiring some help 3.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Webbiquity SMM

JULY 12, 2010

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Who else will be involved?

Report 191

Report Social Media Strategy Policies 191

Buzz Marketing for Technology

JUNE 27, 2008

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Technorati Cosmos. PKM is not for every organization.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Technorati Cosmos. PKM is not for every organization.

How To 100

How To Repository FAQ Aggregator 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JULY 21, 2008

Key decisions are made and key contracts won more often on a few well-spoken words than on a finely-crafted written report or proposal. And most workers oral communication skills -- one-on-one and in group settings -- are sorely lacking. Technorati Profile. Fast Company Blog. Consumer Reports. Fast Company.

Aggregator 100

Aggregator Repository Directory Meme 100

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. billion in paid advertising.

News 110

News Report Social Media Reputation 110

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? Third, I would create an on-going “enthusiast” community for innovation and dialogue in the brand backyard such as Dell Idea Storm or Starbucks. Some of which will come from companies you haven’t heard of and some from the big guys.

Research 40

Research Social Media Nielsen Microsoft 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. The Online Consumer Engagement Value report idea is a good one. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Coordinate efforts. Open, public social networks (e.g.,

B2B 175

B2B Social Media Marketing Microblogging 175

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Brand tattoos send a message that they belong to a unique, personally meaningful community. BJ Bueno is founder of The Cult Branding Company, a consumer research firm devoted to building brand models for successful businesses.

Brands 157

Brands Loyalty Badge Apple 157