Waxing UnLyrical

MAY 2, 2013

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other).

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 128

Review Brands How To Analysis 128

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. They sell the same (or comparable) product or service. Then, set a goal.

Compete 110

Compete Analytics Consultant Analysis 110

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

SEPTEMBER 2, 2020

The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years. But what separates Instagram video from that of competing social networks? Keep an eye on your Instagram video analytics. Short-form? Something in-between?

Instagram 143

Instagram Video Brands Compete 143

Ignite Social Media

OCTOBER 22, 2019

The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. Nearly 6 years later, total investment in social media marketing has only skyrocketed. Reducing the Societal Negatives of Social Media Is Good for Everyone.

Influencer 109

Influencer Posterous Marketing API 109

Unmetric

NOVEMBER 12, 2019

To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. A good social media analytics tool will let you go back in time to see every post a brand has made. Part of any social media analytics is going down rabbit holes.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 101

Features Social Media Curation Geotagging 101

Unmetric

OCTOBER 25, 2019

The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. Now that the social networks were answerable to Wall Street, the free lunch was removed and brands were expected to pay for play.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JUNE 7, 2023

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

JULY 26, 2023

We tried to broadly categorize all the projects we worked on into three buckets New Buffer features Community improvements Culture projects New Buffer features Schedule Facebook Reels With 36 percent of the global population using Facebook each month, it’s still far and away the biggest social network out there.

Project 74

Project Astroturfing Team Communities 74

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Consider the quality of each competing product, including its user experience and technological capabilities.

Analysis 94

Analysis Report Examples Tools 94

Danny WhatMough

SEPTEMBER 14, 2011

Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. As I have blogged about on many occasions , an official analytics product from Twitter makes so much sense and surely could/will be a key part of the long-promised corporate or paid for accounts the social network has hinted at on many occasions.

Analytics 40

Analytics Tools Twitter API 40

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people.

Feed 72

Feed Feedly Instagram Compete 72

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Content relevant to B2B decision makers and said decision makers? Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Convince & Convert

MAY 21, 2014

Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. The fact of the matter is that social networks just aren’t meant for in-depth content.

Marketing 167

Marketing Compete Social Networking Sites 167

Sprout Social

MARCH 15, 2017

To track your demographic data, use a social media analytics tool like Sprout Social. Here, you can easily view Facebook, Twitter, LinkedIn and Instagram reports to view the demographic makeup of your audience across each network. It’s smart to see the path to your most important social media KPIs.

Social Media 106

Social Media How To Analytics Cost 106

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Strategery

JANUARY 20, 2014

The social media arms race benefits no one. Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. It’s become overwhelming. Some may see it drop all the way to 2 percent.

Social Media 104

Social Media Compete Cost Syndication 104

Sprout Social

MARCH 13, 2019

Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. Oh, and this also includes those “secondary” networks like Reddit. Ignoring these sorts of mistakes is obviously a bad look.

B2B 105

B2B How To Sentiment Reddit 105

Unmetric

SEPTEMBER 9, 2019

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Pricing: Starting from $295 per month.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

NOVEMBER 21, 2019

Social media market research is based on real-time data, plain and simple. Trying to assess the health of your brand or a competing brand? The immediate answers to these questions are available on social media. Social listening and analytics. Want to know what’s trending in your industry? It’s trackable.

Research 98

Research How To Marketing Price 98

Firebelly

FEBRUARY 11, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: Social Media Optimization Summits | Main | 5 Social Marketing Stories You Need To Read This Week » February 11, 2010 The Battle (and Blending) of Social and Search Rages On A lot has been happening in the social and search (and social search) realms in the past few weeks.

Yahoo 100

Yahoo Paid Search Compete SMS 100

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns. Metrics like CPM, CPV, and CPC compete reasonably well.

Platform 95

Platform CPM CPC Advertising 95

Idaconcpts

APRIL 6, 2016

Set up alerts to notify you on your phone when messages come in or use a social media management tool (like Oktopost, mentioned above) to pull all your notifications into one place. If you write interesting posts about topics people care about, readers are likely to share to their own social networks.

Social Media Management 70

Social Media Management Social Media Meme Analytics 70

yMarketingMatters

OCTOBER 18, 2015

Facebook’s video traffic has reached 4 billion daily views , making the social network YouTube’s first real rival in online video. This blows away any other social network by nearly triple the time and to businesses it means Facebook is the best online place to reach potential customers.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. You compete based on the statistical performance of the players you’ve selected. One of the best ways to get to know your audience is to use an analytics tool that can aggregate data from all your platforms.

Sports 83

Sports Social Media Engagement Compete 83

Kikolani

APRIL 13, 2012

How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Their conclusion was that the visitor data provided by these services did not match their own analytics. Social Media / Social Networking.

Mashup 121

Mashup Resources RSS Remix 121

Kikolani

JANUARY 3, 2013

Meanwhile, only 36% of consumers trust completely ads on social networks. What this tool does is help you increase shares on social networking sites. This gives them an extra incentive and motivation for participants to compete for your giveaway – while at the same time increasing your brand exposure.

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Employees are constantly inundated with emails, texts, calls, articles, social posts and much more throughout the day.

Curation 60

Curation Organization Engagement Social Networking 60

Sprout Social

JULY 6, 2022

This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well. All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with.

Report 80

Report Facebook How To Overview 80

Audiense

JUNE 17, 2016

Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. If the audience is too large to effectively look at manually, then social analytics tools will be vital.

Data 60

Data Strategy Sports Campaign 60