Socialized

Strategy? We Don’t Need No Social Media Strategy

Socialized

Young says, "Social media is a venue for marketers. An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. a set of technologies or tactics that

Advertisers: Super Bowl’s real competitors

Socialized

With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to

Trending Sources

PR Grads Need Business Skills & Etiquette to Succeed

Socialized

The current recession means we are in a "buyer's market." The world of public relations may have changed, but there are some basic business skills and workplace etiquette that new PR grads should be aware of. Agencies are very selective in hiring and may not hesitate to dismiss a new

11 Types of Marketing Strategies

Socialized

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Marketing

CPA 2

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Discussing brand and new media with Portugal’s experts

Socialized

Associação Portuguesa de Anunciantes is a large Portuguese marketing and communications association). Last week I had the privilege to be in Lisbon as the main speaker at the APAN 2011 Seminar. The first speaker, António Gomes, Managing Director of GfKMetris, presented an extensive study on Portuguese media consumption habits, looking at

Where Orange County: Stealth Buzz Marketing?

Socialized

I had never heard of Where magazine until this week when images of its unfortunate Fall 2012 cover showed up all over the internet. The placement of the model's head obscures the "e" in "Where" to make it appear that the magazine's title is Orange County Whore. My initial reaction was

A New Spin on Word of Mouth Marketing

Socialized

I was with my wife and daughter, and as we generally do when we visit a book store, we went to the business and marketing section to make sure my book was in stock. Today I went into Border’s and practically talked a guy into buying my book.

Buy 2

Fred Willard and the Pee Wee Herman Effect

Socialized

PBS announced shortly thereafter: "Given the unfortunate news reported today, effective immediately, Fred Willard no longer will be involved with the Market Warriors series," said Jeanne Hopkins, a spokeswoman for WGBH, the Boston News comes today that actor Fred Willard was arrested for alleged lewd behavior at a "Hollywood adult theater."

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Five Things Jesus Looks for in a Blog Post

Socialized

It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. Now that I have your attention, this isn’t really about Jesus, but he factors in.

Baskin Robbins Sells 31-Cent Scoops With Smart Social Media

Socialized

The landing page for 31-Cent Scoop Night breaks an old school Web marketing rule: Keep people on your site. Andrew : Word of mouth marketing is one of the top trending ways that people get news. Last month I took my daughter to 31-Cent Scoop Night at Baskin Robbins.

The Unfriendliness of Kid-Friendly Social Networks

Socialized

It is designed to deliver to marketers an elusive group of big spenders. Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking.

Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The New Community Rules: Marketing on the Social Web by Tamar Weinberg.

Framework for Corporate Social Media Ethics and Compliance

Socialized

Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? I’ve had dozens of great conversations about this in the past few weeks, and I have been thinking about a framework for ethical and compliant social media marketing.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

On Santa Cruz Radio Jan. 23 10 to Noon

Socialized

Nick Sobrak-Seaton and I, and maybe a few surprise guests, will be on KSCO Santa Cruz AM radio this Saturday talking about social media as a marketing and communications tool for businesses and non-profits.

How Transparent is Too Transparent?

Socialized

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Is Blogging Killing Good Writing?

Socialized

If, on the other hand, you are in marketing, public relations, or even accounting or real estate, your writing is meant to convey something.

HP’s Printing 2.0 Is Advantage Over Google

Socialized

I was at HP from 2004 to 2007 and one year I was fortunate enough to be a judge at the company’s OneVoice marketing awards.

FTC to Penalize Questionable Blogging Practices

Socialized

Removal of all of these mysterious connections between sponsors, bloggers and celebrity endorsers is absolutely required for social media to reach its absolute effectiveness as a corporate marketing tool.

Will Facebook Be the Next AOL?

Socialized

Add this to the list of ways Facebook is sounding a little like the AOL of yore: Astounding growth in user base with dominant market share. Remember AOL ?

API 2

Panel: Brand Management in the Social Media Jungle

Socialized

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media.

“Nearest Tube” Early iPhone Augmented Reality App

Socialized

The AR space is starting to heat up, and VentureBeat DigitalBeat has a nice report today on some of the startups jockeying for position in what promises to be a fascinating market. AcrossAir , developers of the TVGuide.co.uk

BP Destroyed the Gulf, So Forget Your Brand. Huh?

Socialized

And no amount of good or bad PR, marketing, advertising, or social media can change the essential nature of a company. That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. Stick is an awesome writer, and @BPGlobalPR is a superlative bit of parody that is actually doing some good.

Facebook: Too Big to Fail

Socialized

In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion. You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid.

Under the Social Media Influence

Socialized

The ability to measure a path from any marketing or advertising effort to a successful endpoint is extremely difficult, and has plagued professional online marketers for over a decade. They are useful, but they are removed from your business goals, which might be things like grow revenue, add new subscribers, sell into new markets.

Third Grade Show and Tell: Online Privacy

Socialized

Online marketers are asking, because the youth market is huge. It’s no surprise marketers want our children’s information. And do online marketers really think a statement like “You must be 13 years old to use this site” keeps underage users out? Marketers looking to capture a slice of that $43 billion pie are just one source of attacks on the privacy of our children. This morning I was a reluctant participant in third grade show-and-tell.

Facebook About to Drop a Bomb on Foursquare?

Socialized

And Yelp is an interesting player in this market, boasting a huge user base (huge by Foursquare standards) that it brought into the location-based world with an iPhone app earlier this year. Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. I don’t think so.

At 10,000 Followers, Rethinking the Follower Thing

Socialized

Somewhere along the line, that all changed, and now about 25 percent of my new followers are multi-level marketers (MLMers), spammers, people actively trying to sell me goods and services, pornographers, and “make $3000 a minute while you sleep&# hucksters. So people who sell/market to pet owners target me, and they couldn’t be further off their demographic.

Debunking Five Social Media Myths

Socialized

Every marketing manager is eager to create a video that will be viewed 1 million times on YouTube, making the company’s name a household word. Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it.

Please Comment on WOMMA’s Ethics Code

Socialized

The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. As a next step in the process, WOMMA is working to finalize explicit best practices for social media disclosure for both marketers and bloggers (like the FTC, WOMMA applies the term “bloggers&# to refer to individuals posting online content, whatever the channel).

Five Social Media Predictions for 2010

Socialized

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint.

Webinar: Practical Social Networking

Socialized

During the first half hour, Patrick will discuss “Internet Marketing Secrets for the Self-Employed. He’ll give a comprehensive and detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. Along with Patrick Schwerdtfeger, author of Webify Your Business , I’ll be participating in a free webinar on Practical Social Networking this Wednesday, October 21, 5:00 p.m.

Microworkers Paid Less Than a Penny for Writing

Socialized

Ours is supposedly a free market economy, but we also have checks and balances so that everyone from the soup kitchen to the boardroom is protected from abuse. Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. It is also the great enslaver of the disadvantaged and the marginalized.

Tips for Using Facebook Fan Pages

Socialized

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. A Facebook Fan Page can be a useful part of the social media marketing mix, but expectations should be realistic. Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. They’ve asked me what they were doing “wrong” and how to improve their pages.

My Brief List of 54 Twitter Rules (Did I Miss Any?)

Socialized

Block people who tweet your Twitter name in connection with marketing and follower scams. I have a lot of rules I’ve imposed on myself, in everything I do. I won’t use a postage meter, for example, because I think an envelope with a stamp is less likely to be thrown out. I also have a lot of rules for how I use Twitter, so I thought I would share them. I was very deliberate when I wrote “rules for how I use Twitter.” These are the rules I’ve established for myself.

Social Media and Your Ever-Expanding Brand

Socialized

2 : one having a well-known and usually highly regarded or marketable name. All of those experiences occur outside of marketing, sales, advertising, branding and the four walls of your corporate headquarters. What is a brand, and, as caretaker of your company’s brand, how does social media affect you?

Using Facebook Fan Pages Effectively

Socialized

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. Here’s an excerpt: Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. They asked me what they were doing “wrong” and how to improve their pages.

Social Media and The Myth of Internet Math

Socialized

When “pitching&# social media marketing and communications initiatives to management, there is a tendency to overestimate the potential response rate based on the sheer number of people on the Internet. Simply because a marketing campaign is launched online does not guarantee a large number of respondents.