Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Think ebooks, white papers and even blog posts. Connect with her on LinkedIn or Twitter. Create surveys.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. A responsive customer support Twitter account? Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Three of the companies aren’t on Twitter. Experiment.

Social Media 178

Social Media B2B Exercises Hubspot 178

Mindjumpers

SEPTEMBER 23, 2010

Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, (..)

Facebook 267

Facebook How To Disqus Fashion 267

Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Technologists are active on social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 148

Strategy Social Media Marketing Consultant 148

Waxing UnLyrical

NOVEMBER 9, 2016

We offer a free white paper detailing five key metrics. Heavily involved with the media monitoring industry associations, Todd has served as president and committee member for most international media monitoring trade groups. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog.

Committee 217

Committee Metrics Industry Organization 217

Pam Moore

MAY 27, 2016

Auto tweet everything from Facebook to Twitter and other social networks. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook.

Facebook 113

Facebook Marketing Groups Groups 113

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 204

Tips B2B Journal SEO 204

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. Share relevant content to niche-specific groups. Make 10 new high-value connections with the help of Twitter Advanced Search. Drop into 2-3 groups and see if you can volunteer answers.

Social Media 154

Social Media Engagement Meme Buy 154

agora pulse

NOVEMBER 10, 2016

On average, the corporate decision-making group involves 5.4 B2C companies can be found on social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube because these are fun, bite-sized messages where potential customers are hanging out.

B2B 119

B2B Marketing Loyalty Comparison 119

Convince & Convert

MAY 20, 2014

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

Engagement 146

Engagement Content Klout Groups 146

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” The one indisputable thing I can say about community managers is; they’re a diverse group. ” Community Management Isn’t Content Creation. (go go read it now and come back). But it’s such a gross generalization.

Communities 141

Communities Content Jive Meme 141

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Yes, I’m tragically connected .

Engineering 139

Engineering Social Media Hubspot Marketing 139

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. Group participation. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Laurel Papworth

APRIL 28, 2011

What is a Twitter Follower worth? In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. ChompOn Daily Deals Group Buying. Twitter Tweet $5. Twitter Follower $2. Twitter is much more in-line with EventBrite's number - around $0.40 What is the value of a Facebook Like?

Facebook 110

Facebook Directory Statistics Review 110

Social Media Marketing

MARCH 27, 2013

We've mentioned social TV before - and that its future lies with Twitter, not Facebook. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Mindjumpers

DECEMBER 3, 2010

You can connect with him on Twitter @Conversionation. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

ProBlogger

JULY 15, 2021

The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. And if you’ve got the budget, you might want to consider advertising your opt-in on Facebook, Twitter or another social media platform.

Sample 47

Sample Samples eBook Newsletter 47

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And engage with as many people as you can on Twitter. Hailley on Twitter and Hailley’s Website.

Social Media 110

Social Media Marketing Curata Influencer 110

Proactive Report

SEPTEMBER 12, 2009

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. SME also pushes out updates on the new stories via Twitter and Facebook. MS: Initially, I asked a group of "experts" (including Jason Falls, Mari Smith and others) to write one article a month for the site.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. SME also pushes out updates on the new stories via Twitter and Facebook. In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. So what’s the revenue model?

Social Media 124

Social Media Case Study Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Keyhole.co

FEBRUARY 17, 2023

This tweet received a high engagement from the audiences who retweeted this post more than 8000 times on Twitter. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase.

ROI 140

ROI Social Media Social CRM Survey 140

Laurel Papworth

FEBRUARY 26, 2012

Not just the Icelandic Constitution on Facebook but also fixing park benches as a group on FixMyStreets. Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. Twitter isn’t about the few million on Twitter. Who needs councils?

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. Share relevant content to niche-specific groups. Make 10 new high-value connections with the help of Twitter Advanced Search. Drop into 2-3 groups and see if you can volunteer answers.

Social Media 60

Social Media Engagement Meme Buy 60

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Syndication.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 249

Social Media B2B Marketing SEO 249