Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Two important SocialFish announcements for ya: 1. Download it today and let us know what you think.

Module 160

Module Social CRM Proposal Focus Group 160

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Think ebooks, white papers and even blog posts. So, talk to your clients! Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Hootsuite

JULY 12, 2022

And Twitter is a group of raccoons fighting behind an Arby’s. (In Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Go into your website, your white papers, your product, and your out-of-of-home advertising. LinkedIn is an office party with all your colleagues.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

OCTOBER 6, 2015

As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. For more on this topic, download the Web Marketing KPIs white paper. Image credit: Pear Analytics. Learn about web presence optimization as a web marketing strategy.

Advertising 100

Advertising Price Research Software 100

Proactive Report

NOVEMBER 21, 2022

Discover what different groups within one node are talking about and what’s important to them. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Identify the influencers in each node. Identify threats and opportunities.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Strategy 147

Strategy Social Media Marketing Consultant 147

SalesChoice

DECEMBER 23, 2019

After a year filled with Executive breakfast discussions on AI, we are all set to continue with two sessions for CHROs on January 22 and January 28 in Toronto, with our partners The Bedford Consulting Group. You can also find the CEO AI Readiness white paper here. Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

AUGUST 21, 2015

While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. But guess what?

Collaboration 60

Collaboration Content Marketing Issues 60

Convince & Convert

MAY 20, 2014

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

Engagement 146

Engagement Content Klout Groups 146

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. While females represented the largest group of application users (73%), 54% of the men were more likely to be heavy app users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. WHITE PAPERS.

Company 122

Company How To Case Study Mobile 122

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Pam Moore

MAY 27, 2016

Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook. Do not join 20 new Facebook groups so you can spam them your latest product, service or job openings. If you want to post a job opening, there are plenty of groups setup and designed specifically for such.

Facebook 113

Facebook Marketing Groups Groups 113

Janet Fouts

FEBRUARY 11, 2013

The one indisputable thing I can say about community managers is; they’re a diverse group. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Fer god’s sake, really?

Communities 141

Communities Content Jive Meme 141

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

DECEMBER 18, 2013

As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

Twitter 133

Twitter Handbook Yahoo Advertising 133

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

agora pulse

FEBRUARY 1, 2017

In Agorapulse, your followers are automatically split into three key groups: The engaged. And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. Then you can see who the most engaged followers from each group are and take your interactions to the next level.

Social CRM 60

Social CRM Avatar Groups Groups 60

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 73

Facebook Marketing Small Business Advertising 73

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information. However many associations don’t have media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Ignite Social Media

JUNE 16, 2016

These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out. Take a look at our newest white paper from Carusele, 5 Ways to Effectively Measure Your Influencer Marketing. Not sure if your influencer marketing strategy stands up?

Influencer 60

Influencer Strategy How To Collaboration 60

Hootsuite

SEPTEMBER 16, 2022

The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care Consultant Study 100

Proactive Report

SEPTEMBER 12, 2009

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs.

Social Media 107

Social Media Case Study Small Business Advertising 107

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Process 100

Process Web 2.0 Movable Type Collaboration 100