Sherrilynne Starkie

OCTOBER 25, 2012

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Researchers were then able to use AIR MILES program Collector data to obtain concrete evidence of the impact of social media engagement on purchasing behavior.

Study 377

Study Social Media Wikipedia ROI 377

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Social Media Today

SEPTEMBER 5, 2019

Facebook is looking to advance the conversation around data portability, and the capacity for users to better control their information.

Data 158

Data Facebook Conversation 158

Mindjumpers

APRIL 20, 2012

Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc. Slide 9: Social Data – it’s a revolution or at least a high growth evolution. Slide 10: Discussing the buzz words on the way to defining Social Analytics.

Analytics 277

Analytics Social Media Data Engagement 277

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Blogger 343

Blogger Survey Newsletter Features 343

Mindjumpers

JUNE 28, 2012

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. To gain more details about the different social media personas and further insights into the entire report, please download it here. How to Actively Use Facebook Post Insights to Improve Your Community Management. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Dave Fleet

APRIL 12, 2011

The white paper, entitled “ Using Twitter to Reassure Users During a Site Outage ,&# looks into the effects of a company informing people – or not – of an outage via Twitter, and the varying effectiveness of different approaches to doing so.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Social Media 313

Social Media ROI Collaboration Newsletter 313

Convince & Convert

NOVEMBER 12, 2024

Effective content focused on pain points includes: HubSpot’s blog posts on common marketing challenges, paired with actionable tips Salesforce’s webinars on customer data management solutions IBM’s white papers addressing security concerns in cloud computing This approach enhances credibility and attracts and retains engaged audiences.

B2B 162

B2B Trends Social Media Case Study 162

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

SEPTEMBER 9, 2011

How to Drive Business Value with Social Marketing Funnel [white paper]. Similar Posts: All About Social Media Monitoring Tools [infographic]. Social Marketing Insights from Leading Social Experts.

Marketing 264

Marketing Social Media Tools Activities 264

Mindjumpers

FEBRUARY 24, 2012

Global Social Media Adoption In 2011 [White Paper]. Similar Posts: New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! How to Measure Your Social Media ROI [Infographic].

Social Networking 258

Social Networking Report Software ROI 258

Webbiquity SMM

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

Statistics 221

Statistics B2B Content Marketing 221

Mindjumpers

JANUARY 11, 2012

Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Recommend that you too read the report for some fresh insights and views. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

MAY 21, 2012

2012 Social Marketing & New Media Predictions [White Paper]. Similar Posts: Google Analytics Unveils a Set of Social Reports. Will Social Media Initiatives Change Your Google Ranking? Infographic].

Social Media 278

Social Media Overview Marketing Groups 278

Audiense

SEPTEMBER 11, 2020

This is a guest blog written by Media Measurement , a leading digital research consultancy that pairs data-driven technology with insight-led human analysis to help organisations filter through the increasingly noisy spaces of online and offline media.

Analysis 117

Analysis Consultant Research Data 117

Mindjumpers

SEPTEMBER 23, 2010

Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, (..)

Facebook 267

Facebook How To Disqus Fashion 267

Waxing UnLyrical

JUNE 5, 2012

Craig Pearce is an experienced corporate communication practitioner, who recently released a free white paper, “ The Holy Trinity of Public Relations ,” of which this post is an excerpt. What about you: what has your experience with thought leadership led you to think on the topic?

Reputation 228

Reputation Overview Forums Organization 228

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Why is inbound marketing better?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

JANUARY 10, 2012

2012 Social Marketing & New Media Predictions [White Paper]. Last.fm, Bebo and MySpace continue their steady decline, while image-sharing site Flickr maintains its user base of around four million. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts.

B2B 194

B2B Social Media Alltop Marketing 194

Social Media Strategies Summit

MAY 11, 2021

Got some long-form content like a white paper that worked well for your readers? But I have found four easy tips that help our writers keep churning out content that incentivizes engagement – without a ton of heavy lifting and creating content fatigue within your target audiences. Tip 1: Repurpose high performing content.

Tips 265

Tips Content B2B Case Study 265

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.

Social Media 122

Social Media Content Meme Social Networking 122

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context.

Content 282

Content Committee How To Curation 282

Direct Marketing Observations

JANUARY 12, 2012

Slideshare is a home for sharing presentations and white papers online. Tweriod helps users figure out the best times to tweet based on the activity of their followers’ streams. Note that it may take some time for Tweriod to gather enough data for analysis.). PollDaddy enables users to add quick and easy polls to blog posts.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Content 245

Content Tips Marketing B2B 245

Mindjumpers

NOVEMBER 10, 2011

Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand. This can be looked as a return on investment at this stage.

ROI 244

ROI Social Media Metrics Survey 244

Jon Loomer

FEBRUARY 5, 2024

At the end of the 23-minute webinar, she offered a free white paper in exchange for an email address. She found that 60 percent of the people who watched the webinar registered for the white paper. Ad copy reflected that you could watch it now without registration. Of course, she still wanted to collect quality leads.

Consultant 167

Consultant Cost Course Advertising 167

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

JUNE 10, 2017

10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28). How to Build a Social Business Strategy & Plan (episode 14).

Social Media 167

Social Media Marketing Small Business Influencer 167

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days).

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days).

Types 255

Types Content Case Study Press Release 255

Mindjumpers

SEPTEMBER 1, 2011

How to Drive Business Value with Social Marketing Funnel [white paper]. Similar Posts: How Companies Are Dedicating Their Budgets to Social Media [Infographic]. How Social Media is Used for Recruitment [Infographic].

Social Media 254

Social Media Meeting Campaign News 254

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

FEBRUARY 15, 2012

In our most recent white paper entitled Stage-Gate success: How the social web drives product development , we examine the role of social media analysis and data in the product development process, using the example of the highly regarded Stage-Gate ® Product Innovation Process.

Process 205

Process Analysis Compete Data 205

Pam Moore

JULY 17, 2017

How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche). SWOT Analysis Worksheet. SoundCloud.

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166