Free white paper: key trends of 2013

Sherrilynne Starkie

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog.

Trends 234

White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

B2B Blogging Trends [white paper]

SocialFish

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? I’m sure you can predict what my answers were (hehe) but do check out the white paper (no registration required and it’s free of course!)

B2B 154

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Facebook Releases New White Paper on Considerations for Increased Data Portability

Social Media Today

Facebook is looking to advance the conversation around data portability, and the capacity for users to better control their information

How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. How Bloggers Can Create White Papers.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group.

B2B 201

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years.

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. Here, we have taken out the benefits listed in the paper and a Social Funnel will: 1.

ROI 179

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. And because marketers often gate white papers behind an email form, these reports can help support goals like lead generation and sales.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paper

Report 194

How To Post Effectively on Facebook

Mindjumpers

Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.

Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1. Download it today and let us know what you think.

Module 140

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Asia Pacific Brands Build Strategy Content Marketing Data White Papers Digital Marketing Execute Insight Driven Marketing Online Reputation Social Media Listening Social Intelligence Social Media Marketing Studies Social media strategyConsumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Execute Social Intelligence Trends Asia Pacific Brands Content Marketing Data Digital Marketing Insight driven marketing Online Reputation Social Media Listening Social Media Marketing Social Media Strategy Studies White PaperHere’s how deploying real-time insights from social can help luxury brands elevate marketing strategies and maintain online positioning. The post Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific appeared first on Digimind Blog.

Perfecting the Product Page

Idaconcpts

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. According to BrightEdge, 70% of Facebook pages don’t practice any form of SEO, so this white paper might be of great use for many Facebook page administrators.

Book Review: The B2B Social Media Book

Webbiquity SMM

” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the white paper when talking to nontechnical audiences.”

B2B 158

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelRecent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

List 68

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this!

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

List 65

Holidays 2019 Newsletter

SalesChoice

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Artificial Intelligence Big Data Blog Community CRM Events Machine Learning Machine-to-Machine News Predictive Analytics Sales Sales Funnel Sales Management Sales Reporting Whitepapers Artificial intelligence B2B-Marketing CEO HR IBM machine learning white paper

The strength of social media marketing: integration in function of people

Social Email Marketing

However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

B2B 161

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperTweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

The need for speed and transparency: customer interactions.

Social Email Marketing

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience? Build Strategy Content Marketing Social Media Listening

Data 78

17 Epic Content Marketing Examples to Boost Your Brand

Sociallyin Insider Blog

White Papers. In our current digital age, being the company to create and publish the best content carries a lot of weight. 17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. Summary. What is Content Marketing? Curating/Creating Content. Distributing Content. Publishing Content.

Do lead forms actually work?

Sherrilynne Starkie

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? I recently ran a poll of my Facebook Group members about online forms. Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month. Only two respondents said it had been more than year since they’d filled out an online form or that they had never done so.

Trends 150

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc. Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.