Free white paper: key trends of 2013

Sherrilynne Starkie

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog.

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[Media Measurement White Paper] Tinfoil Trust: Mapping conspiracy theories during COVID-19

Audiense

This is a guest blog written by Media Measurement , a leading digital research consultancy that pairs data-driven technology with insight-led human analysis to help organisations filter through the increasingly noisy spaces of online and offline media

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Trending Sources

B2B Blogging Trends [white paper]

SocialFish

I’m sure you can predict what my answers were (hehe) but do check out the white paper (no registration required and it’s free of course!) If you’re still trying to get a blog project approved by the powers that be, this paper will help.

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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM?

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

White Papers

SocialFish

Our latest white paper, ROI and the Impact of Social CRM: 12 forward-looking use cases for associations , is the second installment in our series on Social CRM. Avectra helped pay for this paper. We’re working with them on an ambitious project to explore the implications of Social CRM for associations, and this white paper is part of that work. Avectra helped pay for this paper. The post White Papers appeared first on Social Fish

Facebook Releases New White Paper on Considerations for Increased Data Portability

Social Media Today

Facebook is looking to advance the conversation around data portability, and the capacity for users to better control their information

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. How Bloggers Can Create White Papers.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years.

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries. Here, we have taken out the benefits listed in the paper and a Social Funnel will: 1.

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[White Paper] The Peer to Peer Fundraising Technology Landscape

SocialFish

Check the paper out here. by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated.

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism

SocialFish

Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. This paper outlines a simple framework for understanding and applying consumerism concepts to the business of healthcare.

ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. We can’t wait to talk through these use cases (and the many more we left out of the paper) with you.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paper

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How To Post Effectively on Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond?

Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1.

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Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Asia Pacific Brands Build Strategy Content Marketing Data White Papers Digital Marketing Execute Insight Driven Marketing Online Reputation Social Media Listening Social Intelligence Social Media Marketing Studies Social media strategyConsumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations.

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Execute Social Intelligence Trends Asia Pacific Brands Content Marketing Data Digital Marketing Insight driven marketing Online Reputation Social Media Listening Social Media Marketing Social Media Strategy Studies White PaperHere’s how deploying real-time insights from social can help luxury brands elevate marketing strategies and maintain online positioning. The post Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific appeared first on Digimind Blog.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelRecent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

Book Review: The B2B Social Media Book

Webbiquity SMM

” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Although an eBook may strive to educate on the same topic, it would do so in a more entertaining tone, accompanied by images to help illustrate its points…Go for the eBook instead of the white paper when talking to nontechnical audiences.”

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[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

Steal This Idea! Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., the AICPA and the American Nurses Association have basically zero overlap in audiences).

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. According to BrightEdge, 70% of Facebook pages don’t practice any form of SEO, so this white paper might be of great use for many Facebook page administrators.

Holidays 2019 Newsletter

SalesChoice

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Artificial Intelligence Big Data Blog Community CRM Events Machine Learning Machine-to-Machine News Predictive Analytics Sales Sales Funnel Sales Management Sales Reporting Whitepapers Artificial intelligence B2B-Marketing CEO HR IBM machine learning white paper

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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Perfecting the Product Page

Idaconcpts

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product pageTo help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this!

The strength of social media marketing: integration in function of people

Social Email Marketing

However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

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Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know.

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

White PaperBy Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. And the yet-to-be-named generation coming up behind them is even more so.

Boost Your Innovation Efforts with Lean Startup

SocialFish

Case Study White PaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience? Someone (staff, senior leadership, volunteer leadership) comes up with a great idea for a new program, product, or service. Maybe it was even specifically requested by members.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperTweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

Featured SocialFish News Useful Data White Paper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue.

Is your social media going in the right direction?

SocialFish

Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. Social Media Audit.

The Association Role in the New Education Paradigm

SocialFish

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. White PaperNo Feeds Found.

The need for speed and transparency: customer interactions.

Social Email Marketing

True Customer Engagement: the Leap Beyond User Experience

SocialFish

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperIn a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience? Build Strategy Content Marketing Social Media Listening

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The State of Community Management 2014

SocialFish

Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities.