Free white paper: key trends of 2013

Sherrilynne Starkie

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete?

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[White Paper] The Peer to Peer Fundraising Technology Landscape

SocialFish

Check the paper out here. by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated.

B2B Blogging Trends [white paper]

SocialFish

I’m sure you can predict what my answers were (hehe) but do check out the white paper (no registration required and it’s free of course!) If you’re still trying to get a blog project approved by the powers that be, this paper will help.

B2B 201

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years. The white paper also lays a lot of stress on the importance of data in social media and the way it will be interpreted for the benefit of brands.

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism

SocialFish

Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This paper outlines a simple framework for understanding and applying consumerism concepts to the business of healthcare.

White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM?

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. Other contributors to the paper are David Meerman Scott , Jason Falls , Jeremiah Owyang , Nathaniel Perez , Erik Qualman , David Berkowitz etc.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

Steal This Idea! Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

White PaperBy Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.

The State of Community Management 2014

SocialFish

Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities.

Boost Your Innovation Efforts with Lean Startup

SocialFish

Case Study White PaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paper

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paper

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[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

Featured SocialFish News Useful Data White Paper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations.

The Association Role in the New Education Paradigm

SocialFish

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. This paper was a labor of love and has been a number of years in the making. White PaperNo Feeds Found.

Is your social media going in the right direction?

SocialFish

Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements?

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO model

True Customer Engagement: the Leap Beyond User Experience

SocialFish

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperIn a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.

How To Post Effectively on Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond?

Book Review: The B2B Social Media Book

Webbiquity SMM

” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Cohen Kipp Bodnar relationship based sales Salesforce Radian6 social media lead generation webinars white papers

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Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1.

Module 180

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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Perfecting the Product Page

Idaconcpts

This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product page

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this!

How to Grow Your Base of Support Online

SocialFish

Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. FREE RESOURCE for ya!

How To 227

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

List 58

The strength of social media marketing: integration in function of people

Social Email Marketing

However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”.

List 50

Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouthWhile planning to purchase a certain product or service, people have always sought the advice from other people they trust or know.

Public Relations Vs Media Relations

WebInKnow

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content -- videos, podcasts, ebooks, white papers, photos, infographics, and much more -- and then have that information shared in social networks.

eBook 106

The need for speed and transparency: customer interactions.

Social Email Marketing

Public Relations Vs Media Relations

WebInKnow

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content -- videos, podcasts, ebooks, white papers, photos, infographics, and much more -- and then have that information shared in social networks.

eBook 55

How do you train staff on your social media policies?

SocialFish

Check out our policies white paper , which includes a template which has been used by dozens of associations, and contact us if you’d like help writing (or rolling out) your policies. Watch this great video introducing social media guidelines.

[RESOURCE] Creating a Culture of Innovation – 8 Ideas That Work at Google

SocialFish

Receive Your Complimentary White Paper NOW ! “ Creating a Culture of Innovation “ Eight ideas that work at Google. We don’t have a secret formula for innovation, but we do like to share our eight guiding principles and show how we apply them inside Google.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.

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Do NOT Make this Mistake Around Member Engagement

SocialFish

Sign up here to be notified when the white paper comes out and contact Maddie (at maddie@culturethatworks.net) if you need help with your engagement strategies. Engagement has a LOT of attention in the association world today.