Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing.
ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. DOWNLOAD ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer? Social media personas. Which type of social media persona are you?
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. We think it has turned out to be a great tool for businesses struggling to tie their social media efforts to true benefits and ROI.
Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. 100 free social media resources.
Social Media Campaigns Don’t Match When Consumers Are Online
JUNE 28, 2012
What about how many times you should be posting to the social networks? ” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content can be produced in a wide variety of formats: • White papers.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
The State of Community Management 2014
APRIL 30, 2014
Related Posts Awesome Nonprofit Social Media Decks from #14NTC ePatient 2015: Healthcare Associations, Are You Ready? Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again!
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Consider this: A trade show can offer valuable opportunities to meet decision makers face-to-face, scope out your competition, scope out what’s new and trending in the industry , connect with trade media, build new relationships, generate leads, and build brand awareness.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1.
Is your social media going in the right direction?
DECEMBER 26, 2012
Are you an association or nonprofit whose been doing social media work for a while? Social Media Audit. We provide a Social Media Audit , at our simple $250 hourly rate, that consists of the following simple process: 1. Featured SocialFish News White Paper
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
For social media architects and community designers, this confusion has a somewhat different tilt. Ironically, such concepts and practices reinforce the status quo that treats the use of social media as a marginal, token gesture.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. What about earned media?
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. Social is a great place to begin this research. Do Some Competitive Research (On Social).
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Understanding Social Media ROI Cycle.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. In social media, most good deeds go rewarded.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Similar Posts: Google Analytics Unveils a Set of Social Reports.
Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell
MARCH 29, 2017
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?