2012 Social Marketing & New Media Predictions [White Paper]


The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands.

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Global Social Media Adoption In 2011 [White Paper]


Get ready for social on the go: Mobility and location data are starting to play a bigger role in how people use social tools. 2012 Social Marketing & New Media Predictions [White Paper].

Trending Sources

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.

Free white paper: key trends of 2013

Sherrilynne Starkie

Mobile! Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete?

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism


Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This paper outlines a simple framework for understanding and applying consumerism concepts to the business of healthcare.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). There is no doubt influencer marketing is a powerful way to zoom your social media and business success online.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Have you been spinning your wheels trying to utilize social media to grow your business?

Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search.

Top 9 LinkedIn Social Media Marketing Groups


Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Denys Prykhodov / Shutterstock.com.

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E-mail Mysteries, Facebook Mobile and Other Quality Content

Writtent Blog

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

25 Excellent Content Marketing Tools for Your Brand


Useful for all companies — from startups to enterprises — KnowledgeVision helps you create video and audio presentations and make them available via Web browsers and mobile devices. Successful content marketing initiatives have many moving parts.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.

This Week in Social Media - 3/26/2013

Social Media Marketing

Such programming makes up one-third of weekly American TV viewing, but as much as 41% of the recorded shows are never watched, according to a Motorola Mobility study. has a white paper on the FTC's decision , as well as a Slideshare deck as an executive summary.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper).

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Business Transformation. From Marketers To Makers.

Twist Image

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The frustration of brands having to revisit their various platforms (Web, mobile, apps, etc.) But, the underlying reality is that consumers are now mobile. The business transformation is in building a marketing infrastructure that understands that mobile is a strategy/way to move consumers, not a channel. The brand is now mobile with the consumer. mobile.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Innovation in Healthcare Social Media


Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER].

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

8 Steps to Develop a Social Business Plan (white paper). Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Mobile apps (14%), digital magazines (11%) and podcasts (8%). Mobile Marketing Statistics.

Content Marketing is More Than Just Blogging


Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Content marketing is about more than just blogging.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Get your Online Community Software Selection Guide!


Remember the white paper we produced in 2009 that included a comparison of private online community vendors? That’s why it’s time for a new paper. Be one of the first to know when the paper is released!

Nielsen Report: Blogs Still on the Rise | ClickZ


Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Mobile. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Think Beyond the Desktop - Social Is Going Mobile. Virgin Mobile Director: Social Kills Traditional Sales Funnel. WHITE PAPERS. ); //. ); //. ); //. Mobile. Mobile Marketing. Mobile. Mobile Marketing.

7 Social Media Tactics Your 2013 Budget Needs to Succeed


Topics Stats & Tools Training & Education Jobs White Papers. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. WHITE PAPERS. ); //. ); //. Mobile.

Multichannel Marketing For Nonprofits


Data from Blackbaud White Paper on Multichannel Giving. As an added benefit, many social platforms are already optimized for mobile browsing , which is important considering how over half of today’s emails are being read on some sort of mobile device.

Create a World-Class Online Community for Your Business


Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.]

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The State of the Internet Marketing World [Statistics]


This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Many factors influence the price of a website.

Facebook Stores Deliver Sames Sales Rates as Web Sites


According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites.

Georgetown Lecture: Social Gets Bigger and Blander

Geoff Livingston

Perhaps the biggest current impact is in the mobile realm. The mobile revolution has forced many interactive designers and social media communicators to adapt in subtle and not so subtle ways.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users? How to Get Your Social Marketing Budget Approved (white paper).

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. 6. Think About a Mobile Website. It’s imperative to have a mobile version of your website.

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