Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Community management. Many associations will choose to hire a community manager to lead the charge. SocialFishFood White PaperWho owns Social CRM?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.

The State of Community Management 2014

SocialFish

From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps.

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Get your Online Community Software Selection Guide!

SocialFish

Remember the white paper we produced in 2009 that included a comparison of private online community vendors? That’s why it’s time for a new paper. I’m constantly asked questions about where to start and who the online community players are.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. 9 Ways To Celebrate Community Manager Appreciation Day. The 2012 Community Manager Report [INFOGRAPHIC]. Community Manager Appreciation Day 2012.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. By engaging and highlighting your biggest fans, you’ll empower them to help shape and grow your community.

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10 Things to Consider As You Move to Google+

Spin Sucks

Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. Have it in cases such as moving your community to a new platform.

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How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Build Community In my office, we have what we call “the Facebook question of the week.” Did they download a white paper?

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Supporting Resources: 15 Tips to Zoom Your Brand (white paper).

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. …and more The New Community Rules will serve the needs of the one-man business to the corporate entity looking to understand the fast-changing nature of social media as they look to market their products and formulate strategy.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Achieving measurable social media ROI is very similar to teens and sex.

Innovation in Healthcare Social Media

SocialFish

Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER]. Case Study Featured From the Trenches Open Community Risk and Social Media Social, In Theory

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Highlight your company’s community involvement.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

How to leverage social media insights to learn about your customer and social media audience / community. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

How to Be a Storyteller

Convince & Convert

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Content Marketing brand story community engagement content marketing digital storytelling social media storytelling storytelling writing

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices.

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12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

10 Reasons You Need to Build Your Personal Brand (white paper). The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind.

How to Get Heard in a Noisy World

Convince & Convert

This is why the standard ploy of offering a gated ebook or white paper in exchange for data just doesn’t work anymore. Digital Marketing community engagement content marketing content overload digital marketing marketing strategy trust

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today.

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. I strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities.

Klout 55

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. I strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities.

Klout 55

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly.

Six Skills Every PR Pro Needs

Spin Sucks

Content goes beyond the white papers and advertorials we’re accustomed to doing. When you are developing content for something personal, you begin to understand the applications it has for clients, as well as how to build community.

Skills 145

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes.

B2B 140

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period.

18 PR Standbys That Will Never Die

Waxing UnLyrical

My community came up with some good ones. Lukas Treu : White papers. Betsy Decillis : Paper. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

You downloaded that community management strategy that I did for a client two years ago and you’re now using it with your team in a totally different environment with a totally different culture?

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ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. A white paper can become a series of blog posts.

B2B 59

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

8 Steps to Develop a Social Business Plan (white paper). Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it?

How to Make Your Content Go Viral

Spin Sucks

Build a community. We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!”

Understanding Social Media ROI Cycle

Mindjumpers

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns.

ROI 115

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. It will also help you build relationships and connect with influencer in your community and network who are helping you learn and grow.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective.

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