Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And Twitter is a group of raccoons fighting behind an Arby’s. (In hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

MAY 27, 2016

Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook. Do not join 20 new Facebook groups so you can spam them your latest product, service or job openings. No bad butt photos!

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. The sales department is one of the best resources for the marketing team to create and visualize new ideas !

Collaboration 60

Collaboration Content Marketing Issues 60

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 6, 2015

As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. Discover what different groups within one node are talking about and what’s important to them. That has certainly proven to be the case.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

Tips 202

Tips B2B Journal SEO 202

Bill Hartzer

MARCH 29, 2012

There are countless ways to go about putting together a successful Internet marketing strategy for your small business. For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. If it does not, you need to rethink your plans.

Facebook 73

Facebook Marketing Small Business Advertising 73

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments.

Engagement 144

Engagement Content Klout Groups 144

Convince & Convert

DECEMBER 18, 2013

That means that digital marketers now have a number of powerful new options to consider when forming their budgets. As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. Ben Plomion is VP of Marketing at Chango , where he heads up marketing and communications.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. The one indisputable thing I can say about community managers is; they’re a diverse group. A smart CXO at least talks to the community manager to discover what content needs to be created to suit the market. Not always.

Communities 141

Communities Content Jive Meme 141

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS.

Company 122

Company How To Case Study Mobile 122

SalesChoice

DECEMBER 23, 2019

After a year filled with Executive breakfast discussions on AI, we are all set to continue with two sessions for CHROs on January 22 and January 28 in Toronto, with our partners The Bedford Consulting Group. You can also find the CEO AI Readiness white paper here. Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. While females represented the largest group of application users (73%), 54% of the men were more likely to be heavy app users.

Facebook 146

Facebook Posterous Applications Analysis 146

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Social Media 234

Social Media Patterns Statistics Report 234

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out.

Influencer 60

Influencer Strategy How To Collaboration 60

agora pulse

FEBRUARY 1, 2017

We use it for our email lists, when setting marketing goals and while we create content for the various stages of awareness. In Agorapulse, your followers are automatically split into three key groups: The engaged. Then you can see who the most engaged followers from each group are and take your interactions to the next level.

Social CRM 60

Social CRM Avatar Groups Groups 60

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care Consultant Study 100

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Similar Posts: Five Digital Channels For Word of Mouth Marketing.

Content 213

Content Social Bookmarking Press Release Research 213

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130