Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Video tutorials.

Social Media 154

Social Media Engagement Meme Buy 154

agora pulse

NOVEMBER 10, 2016

On average, the corporate decision-making group involves 5.4 B2C companies can be found on social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube because these are fun, bite-sized messages where potential customers are hanging out.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Yes, I’m tragically connected .

Engineering 139

Engineering Social Media Hubspot Marketing 139

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Social Media and Community Building. Group participation.

Content 131

Content Marketing Cost Metrics 131

Keyhole.co

FEBRUARY 17, 2023

This tweet received a high engagement from the audiences who retweeted this post more than 8000 times on Twitter. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And engage with as many people as you can on Twitter. Hailley on Twitter and Hailley’s Website.

Social Media 110

Social Media Marketing Curata Influencer 110

Social Media Marketing

MARCH 27, 2013

We've mentioned social TV before - and that its future lies with Twitter, not Facebook. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Mindjumpers

DECEMBER 3, 2010

You can connect with him on Twitter @Conversionation. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Social Media Marketing

NOVEMBER 29, 2012

Then, on a whim, I took to Twitter. The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content. I asked: Did you ever have writer's block, like for a month?

Content 167

Content Hubspot Mobile Team 167

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Video tutorials.

Social Media 60

Social Media Engagement Meme Buy 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Every second, at least 5 Vine videos are shared on Twitter. Professional Groups Guides.

Content 104

Content Marketing Screencast Tumblr 104

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please send someone to get her out.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Your Community Is Key. Social signals are beginning to matter more than ever in SEO, which is why a content marketing strategy is only as strong as its community. Unfortunately, probably not.

Curation 103

Curation Curata Content Mashup 103

Laurel Papworth

APRIL 28, 2011

What is a Twitter Follower worth? In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. ChompOn Daily Deals Group Buying. Twitter Tweet $5. Twitter Follower $2. Twitter is much more in-line with EventBrite's number - around $0.40 What is the value of a Facebook Like?

Facebook 110

Facebook Directory Statistics Review 110

Laurel Papworth

FEBRUARY 26, 2012

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Not just the Icelandic Constitution on Facebook but also fixing park benches as a group on FixMyStreets. Twitter isn’t about the few million on Twitter.

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership.

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% They also have groups for specific industries.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. Or Twitter. More in Social Media is Not An Experiment.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ).

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc. One of the first questions I get when implementing is “can we just set up a private group/wiki/blog etc.

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. Research and research groups. How to P.A.C.K. doctors, CEOs).

Blogger 41

Blogger Brands Survey Cost 41

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. They were difficult to sell against, because we always have been selling hard work.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

Conference 198

Conference Social Media SEO Marketing 198

Sprout Social

FEBRUARY 22, 2021

Salesforce, for example, posts regular videos showcasing their company’s employee resource groups all over the world. Record short interviews with your clients or turn a brief quote into a shareable asset on Twitter or Instagram. to drive conversion-focused content like webinars or white papers. Conclusion.

B2B 131

B2B Social Media Hashtag Press Release 131

Social Media Strategery

JANUARY 26, 2009

Our first group is the Junior Employee - For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Go start a blog on that. Expo in New York.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56