Sat.Jun 08, 2024 - Fri.Jun 14, 2024

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How changes in the UEFA Euro audience are making space for new industry sponsorships

Audiense

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 198
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X Launches Advanced Analytics for Premium Subscribers

Social Media Today

Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.

Analytics 211
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Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

The Social Media Hat

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 172
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Take the Ignite Social Media Trends Survey

Ignite Social Media

We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. Related Posts 10 Gen Z Trends to Use in Your Boomer Strategy How to Write an AI Prompt for Social Media Images Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign 5 Essential Tips for a Killer Reactive

Survey 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

Video 145
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Most X Users Rely on the App for News Content, Research Shows

Social Media Today

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 199

More Trending

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 112
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Real Estate Development Trends: Expert Opinions

The Realtime Report

Real Estate Development Trends: Expert Opinions If you work in real estate development, you will know only too well how competitive this sector can be. One highly effective way to ensure you stay one step ahead of your main competitors is by being the first to identify new trends. From sustainable practices to immersive experiences, discover all the latest real estate development trends, according to the industry’s top experts, right here.

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Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

Social Media Today

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

Instagram 210
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#687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong

Amy Porterfield

Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.

Energy 110
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Behind the scenes at Audiense: Innovating audience intelligence for agency success

Audiense

Just like the great marketers we empower, Audiense listens to its own audience – our customers, including agencies, brands, and partners. When agencies requested control over the number of clusters in audience segmentations, we knew we had to act. Here’s a behind-the-scenes look at our data-driven product development process.

Process 88
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Addressing Racial Inequity in American Schools: Persistent Challenges and Legal Perspectives

The Realtime Report

Addressing Racial Inequity in American Schools: Persistent Challenges and Legal Perspectives Inequity remains a serious problem in our educational programs. The Cornell Legal Information Institute defines inequity as “injustice or unfairness.” Although the terms are sometimes used interchangeably, inequity is not the same thing as inequality. A system could potentially be equal while still not being fully “equitable.

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Instagram’s Experimenting With Virtual Pets for Stories

Social Media Today

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

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EU’s Decision: Higher Tariffs on Chinese Electric Vehicles

BeingOptimist

The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 tips for maintaining advocacy program engagement

Oktopost

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

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How to Edit YouTube Videos: A Step-by-Step Guide

The Realtime Report

How to Edit YouTube Videos: A Step-by-Step Guide Creating an engaging YouTube video doesn’t stop with filming; the real magic happens in the editing room. Effective editing transforms raw footage into a polished, compelling story that captivates viewers. Whether you’re a novice or seeking to refine your skills, this guide will provide you with the necessary steps to edit YouTube videos like a professional.

YouTube 91
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Threads May Be Looking to Change How Hashtags Work in the App

Social Media Today

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.

Hashtag 202
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Apple Unveils “Apple Intelligence” AI Features for iPhones

BeingOptimist

Apple Inc. has taken a significant step forward in the world of artificial intelligence (AI) with its latest initiative, “Apple Intelligence.” During the company’s annual Worldwide Developers Conference, CEO Tim Cook revealed details about this generative AI strategy, promising exciting enhancements for iPhone users. In a groundbreaking move, Apple Inc. unveiled its latest initiative: “Apple Intelligence.

Apple 93
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#688: How To Break Free From The Fear You Have Around Money with Mel Abraham

Amy Porterfield

Listen on… Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted. As an entrepreneur, I'm sure you know how important it is […] The post #688: How To Break Free From The Fear You Have Around Money with Mel Abraham appeared first on Amy Porterfield | Online Marketing Expert.

How To 70
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Transforming B2B marketing with LinkedIn’s Kim Bolsoni

Oktopost

Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B

B2B 72
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Instagram May Soon Enable You to Cross-Post Stories to WhatsApp

Social Media Today

This could be a new opportunity to reach a wider audience with the same amount of content.

Instagram 210
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AI in Marketing: Are We Addressing Its Ethical Dilemmas?

The Social Media Hat

Understand what AI bias is, and why it's a problem not to be ignored. The post AI in Marketing: Are We Addressing Its Ethical Dilemmas? appeared first on The Social Media Hat.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Fans First Banana Ball Delights at Sold Out Fenway Park Game

WebInKnow

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

Team 67
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The Ultimate Instagram Live Playbook With Strategies For Success

Keyhole.co

Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods.

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YouTube Tests QR Codes for Channels, User-Generated Shorts Effects

Social Media Today

Creators can now access a unique QR code for their YouTube channel to help facilitate broader connection.

YouTube 190
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How to Choose a Topic for Your Next Blog Post

ProBlogger

The post How to Choose a Topic for Your Next Blog Post appeared first on ProBlogger. Choosing the right topic to write about on your blog is vital if you want to write a post that engages your reader. Rushing the choice of topic can set you off in the wrong direction and end up wasting both your time and that of your reader. While sometimes the idea for a post hits you and needs little adaption – I find that many (if not most) times the first idea that comes to me for a post needs a little

How To 42
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Examples of Well Done Pride Month Posts on Social Media

Oktopost

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy.

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LinkedIn Adds New Elements to its Newsletter Creation Platform

Social Media Today

LinkedIn says that newsletters have seen big growth over the past year.

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How to Choose a Topic for Your Next Blog Post

ProBlogger

The post How to Choose a Topic for Your Next Blog Post appeared first on ProBlogger. Choosing the right topic to write about on your blog is vital if you want to write a post that engages your reader. Rushing the choice of topic can set you off in the wrong direction and end up wasting both your time and that of your reader. While sometimes the idea for a post hits you and needs little adaption – I find that many (if not most) times the first idea that comes to me for a post needs a little

How To 26
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MacOS 15 Sequoia Announced @ Apple WWDC24: Everything You Need to Know!

Tweaklibrary

It’s that time of the year again when Apple takes away all the spotlight from other players in the market with its highly anticipated announcements and innovations. This year’s Apple WWDC was no different! From Apple Intelligence to new Continuity features, there is much to discuss what went down on the first night of Apple’s World Wide Developers Conference 2024.

Apple 21