Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Not enough.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers.

Content 131

Content Marketing Cost Metrics 131

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Different Forms of Curation.

Curation 103

Curation Curata Content Mashup 103

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! Professional Groups Guides.

Content 104

Content Marketing Screencast Tumblr 104

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 131

B2B Social Media Hashtag Press Release 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% They also have groups for specific industries.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Gilbane Group. Torey Malatia. Trampoline Systems.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. Join the same groups on LinkedIn.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. agencies, you should be experimenting with this too).

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Buffer Social

NOVEMBER 30, 2016

Topics include: Twitter. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. The art of using Facebook Groups.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. How can I help you?

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. They place the least value on white papers and ebooks. Experience: The Blog ). iMedia Connection ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results.

B2B 189

B2B Research Newsletter Conference 189

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). eMarketer ).

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. 56 Reasons Why Content Marketing Works by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. link] Trudi Sinclair Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

FEBRUARY 17, 2013

Image credit: Haley Marketing Group. Now, John and I have been following each other on Twitter for quite some time, and I have tremendous respect for him. This is admittedly a tough market in which to stand out, but—we have b2b software clients who routinely generate hundreds of web leads each month. I suspect John does too.

Engineering 194

Engineering iPad B2B SEO 194

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. 4 Tips for B2B Marketing on Facebook by Mashable. Marty Weintraub explains, in exhaustive detail, the top ranking factors for “Suggest,&# All Results, Pages, Groups, Apps and more. How do you do it? Facebook Advertising. Facebook Apps and Tools.

Advertising 218

Advertising Facebook Marketing B2B 218

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) Or that 73% of U.S.

Statistics 222

Statistics Research Social Media B2B 222