Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And Twitter is a group of raccoons fighting behind an Arby’s. (In hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

Template 167

Template Templates Social Media Social Networking 167

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). On average, the corporate decision-making group involves 5.4

B2B 119

B2B Marketing Loyalty Comparison 119

Pam Moore

MAY 27, 2016

Here are 15 things that smart, social savvy business marketers never do on Facebook. . Auto tweet everything from Facebook to Twitter and other social networks. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Every social network is different.

Facebook 113

Facebook Marketing Groups Groups 113

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. It was filled with content: Look at Twitter, read an article. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan.

Content 103

Content Marketing Analysis Case Study 103

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape.

Social Media 178

Social Media B2B Exercises Hubspot 178

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

Tips 204

Tips B2B Journal SEO 204

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments.

Engagement 146

Engagement Content Klout Groups 146

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. That’s where visual marketing comes in. Great marketers know that visuals capture audience attention, increase engagement, and boost traffic. Share relevant content to niche-specific groups.

Social Media 154

Social Media Engagement Meme Buy 154

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” Some CEO’s can’t create content either, and they let their marketing person do it for them. The one indisputable thing I can say about community managers is; they’re a diverse group. Not always. What say you?

Communities 141

Communities Content Jive Meme 141

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Social Media 60

Social Media Tips Marketing Social Networking 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

SEPTEMBER 23, 2010

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Facebook 267

Facebook How To Disqus Fashion 267

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. billion posts.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

SEPTEMBER 12, 2009

Listening to their market of SMBs. The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. The campaign is also being integrated with Dell’s online marketing efforts, expanding on its Small and Medium Business Solutions Center.

Social Media 107

Social Media Case Study Small Business Advertising 107

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. SME also pushes out updates on the new stories via Twitter and Facebook. Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. You do the math.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. SME also pushes out updates on the new stories via Twitter and Facebook. Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. You do the math.

Social Media 124

Social Media Case Study Sample Samples 124

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. Drive Social Media ROI with Content Marketing. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Responsible party for setting it up right? Not enough.

ROI 140

ROI Social Media Social CRM Survey 140

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. That’s where visual marketing comes in. Great marketers know that visuals capture audience attention, increase engagement, and boost traffic. Share relevant content to niche-specific groups.

Social Media 60

Social Media Engagement Meme Buy 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Syndication.

Process 100

Process Web 2.0 Movable Type Collaboration 100