Periscope Introduces Superfans, Groups, More
NOVEMBER 10, 2016
Next, a new Groups feature will allow users to broadcast videos that are shared with specific groups of people. For instance, a user could create a group that contains only their closest friends, while another group may contain their coworkers, and so on. Once a group has been created, a user can broadcast specifically to the group. Superfans Videos
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. I wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering.
Why is Twitter a crucial channel for trade associations and advocacy groups?
NOVEMBER 18, 2015
—————— During major political events like the State of the Union address or presidential debates, Twitter serves as the national town hall: a place to learn about and debate issues in real time. This dynamic makes the platform a prime marketing channel for trade associations and advocacy groups seeking to shape the national dialogue. https://t.co/1nPMSEKptB.
Twitter Aim to Regain Momentum with New Video & Group Message Features
FEBRUARY 3, 2015
Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
Meet 7 Twitter Influencers Who Follow Millions
FEBRUARY 5, 2016
How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. I have lists for specific groups or people in my network. That the nature of Twitter.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.
10 Twitter Tools You’ll Actually Use
MARCH 7, 2017
Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
HMV’s Twitter nightmare
FEBRUARY 10, 2013
Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter.
What Twitter Moments Means for Small Businesses
OCTOBER 28, 2016
A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Here’s a list of Twitter chats to browse.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. use Twitter as of February 2012, and 8% are daily users. 15% of all online adults in the U.S.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. I will continue to interact with like-minded individuals on groups and in the Q&A section. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013.
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. According to both companies, the Fabric team will join Google’s Firebase team, and Twitter will continue to maintain Digits during an unspecified transition period. Terms of the transaction were not disclosed.
Twitter Debuts Promoted Stickers, Starting With Pepsi
AUGUST 15, 2016
Pepsi is the exclusive launch partner for Twitter’s newest advertising option, promoted stickers, which was introduced Monday. Head of product, brand and video ads Ilya Brown revealed promoted stickers in a blog post Monday, saying that brands can take advantage of the stickers feature Twitter debuted in July and create and promote custom stickers for users of the social network. Brown added in the blog post: Starting today, brands can create and promote custom stickers for anyone on Twitter to use. Twitter Advertising (@TwitterAds) August 15, 2016. https://t.co/wIIDHAC0KK
Twitter Takes the Election Outdoors
NOVEMBER 1, 2016
Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election. Global group creative director Jayanta Jenkins detailed the new outdoor advertising campaign in a blog post : The election is playing out live on Twitter, where people can hear directly from the candidates, their supporters, the media and everyone in between.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
AUGUST 1, 2016
Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”. Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Use custom filters to more quickly find your campaigns, ad groups or even ads. Twitter advertisers: What do you think? Twitter Advertising (@TwitterAds) July 29, 2016.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
Social media sites such as Facebook, Twitter or Instagram are free and work well if you have the time to organically grow a following. The answer is LinkedIn Groups. What is a LinkedIn Group? LinkedIn defines LinkedIn Groups as “a great way for organisations to keep in touch with their members about current events and to discuss issues of common interest.”. It’s social.
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical. Twitter Google+ Twitter and Television: A Match Made In Heaven. Television. Doubtful.
8 Best Practices for Collaborative Blog Groups
JUNE 15, 2010
Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. link].
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
Charles Cooper, The Rockley Group. Kathleen Gossman, EnVeritas Group. Dominik Grau, Ebner Media Group. Joey Hall, EnVeritas Group. Ahava Leibtag, Aha Media Group. Rebecca Lieb, Altimeter Group. Ann Rockley, The Rockley Group. Bo Sacks, Precision Media Group. Aubrae Wagner, EnVeritas Group. Adam Witty, Advantage Media Group.
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
Comments Comments Related Stories How NOT to Build a Following on Social Media How to Identify Popular Hashtags on Twitter Google+: The Social Platform We All Love to Hate. David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
An Unkindness of Ravens: Thoughts on Twitter Communication
SEPTEMBER 4, 2013
Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? So, these were the four colliding thoughts: 1. My aim?
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
MUST READ new Pew survey about groups on the internet
JANUARY 19, 2011
There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. The internet is now deeply embedded in group and organizational life in America. See what you think. As noted [.],
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute.
Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]
OCTOBER 17, 2016
How many Facebook Groups have you joined that you don’t check regularly? Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). Entrepreneur Lifestyle Group on Facebook.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author.
How to Optimize Your Brand’s Twitter Presence [infographic]
DECEMBER 5, 2012
And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will tweet and RT anywhere, anytime – and they’ll expect you to be ready. In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. Just imagine that!
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting – they share one tweet almost every two hours.
The Not-So Secret Guide to Twitter Lists
JULY 16, 2014
What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. You know how people complain about how noisy Twitter is?
Users Testy Over Twitter Test of Removing Handles From Replies
NOVEMBER 2, 2016
Twitter is testing a way to pack more content into its 140-character limit , but this particular test hasn’t been very well-received. Cara McGoogan of The Telegraph reported that some users of Twitter’s flagship iOS application are not seeing other users’ Twitter handles when replying to users or groups. Tressie McMillan Cottom , assistant professor of sociology at Virginia Commonwealth University , is one of the users in the test group, and she told McGoogan: When I try to respond to a tweet, I have no idea to whom I’m responding.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter.
PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake
The Realtime Report
NOVEMBER 29, 2012
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. The uneasy relationship between Twitter and the third-party developer community has been well documented.
The Ultimate Guide to Twitter Chats
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat. Choosing a topic for your Twitter chat is key.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It won’t come to a surprise to many of you that I love Twitter. In the early days, I created a group of friends who we still refer to ourselves as the posse. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. IFTTT.