Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. SEO Supports Social Media Marketing.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 249

Social Media B2B Marketing SEO 249

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

DECEMBER 3, 2010

You can connect with him on Twitter @Conversionation. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. Social media is so much bigger than a Facebook page or Twitter handle.

Social Media 60

Social Media Tips Marketing Social Networking 60

Social Media Marketing

NOVEMBER 29, 2012

Then, on a whim, I took to Twitter. Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. Asking a question on Twitter as I did was a diversion rather than a distraction. I asked: Did you ever have writer's block, like for a month? As such, they qualify as distractions.

Content 167

Content Hubspot Mobile Team 167

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks book (6).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Laurel Papworth

APRIL 28, 2011

What is a Twitter Follower worth? Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. On average, across all social channels, each share is worth an average of $1.78 Twitter Tweet $5.

Facebook 110

Facebook Directory Statistics Review 110

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Another great way to engage on LinkedIn is through Groups. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Gilbane Group. SocialText.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Or Twitter. Often groups in the community will want to offer to buy the service they love it so much. White Paper: Social Networking Primed To Go Mobile (0).

Sites 81

Sites Social Media Social Networking Mobile 81

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. Had a higher up pinhead trot around a recent ABC News article about how terrorists use Twitter. This person then said this is a very good reason why our organization needs to be careful in doing social media. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Social Media Strategery

FEBRUARY 1, 2009

This is the second ( the first one addressed the junior employee ) of four blog posts tackling each of the demographics that I brought up in the original posts one by one and illustrate how I handle the “social media is scary” line. I also tell them that social media doesn’t exist in a vacuum. guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ).

Consultant 123

Consultant Metrics Social Media Social CRM 123

Webbiquity SMM

MARCH 29, 2016

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.

B2B 100

B2B Social Media Strategy Marketing 100

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. White Paper: Social Networking Primed To Go Mobile (0).

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Buffer Social

NOVEMBER 30, 2016

Diploma in Social Media Marketing. Topics include: Twitter. Social media images. So you’re likely to get a social media foundation plus a handful of other digital marketing skills to boot. Monitoring strategies for Facebook, Twitter, and more. Advanced Social Media Marketing for Picking up Clients.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 198

Conference Social Media SEO Marketing 198

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. How can I help you?

Social Media 120

Social Media Strategy Consultant RSS 120

Diva Marketing Blog

FEBRUARY 1, 2010

As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Matt Churchill. -

Social Media 81

Social Media Marketing Authentication Blogger 81

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Some of them feel that social media is the domain of their kids using TikTok and Twitter.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

JUNE 29, 2012

Eric : Yeah, so LinkedIn has provided company pages the same way that Facebook provides company pages and Twitter provides company pages and you do status updates which are akin to Tweets and instead of broadcasting the same thing to everyone, with LinkedIn you can actually target them based on job title, geography, company size, that type of thing.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

B2B 189

B2B Research Newsletter Conference 189

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 26, 2010

In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base. “The average user is connected to 60 pages, groups and events.

Advertising 218

Advertising Facebook Marketing B2B 218