2012 Social Marketing & New Media Predictions [White Paper]


Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years. The white paper also lays a lot of stress on the importance of data in social media and the way it will be interpreted for the benefit of brands.

White paper on Social CRM for associations


We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Communications coordinates with government relations, publications, and other departments to coordinate participation in public conversations on blogs and Twitter. Who owns Social CRM?

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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How Bloggers Can Create and Use White Papers


A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

Is your social media going in the right direction?


We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while?

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary.

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How To Post Effectively on Facebook


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Follow them on Twitter.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content.

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can tap into the power of Twitter ads, Twitter video, Twitter lists and more.

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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter.

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Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper).

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper).

Brands 170

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

We will start with a Google, Facebook or Twitter search. Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Social networks such as Twitter, simply enable us to more easily connect with other human beings. Twitter Automation Strategies.

Tips 171

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Are Brands Overvaluing Facebook and Twitter?

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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper).

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

The ROI of Social CRM


Take away two white papers which explain the strategic value of building a social CRM practice. Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

Or they may do the opposite and share everything including where they buy their toilet paper! Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

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The State of Social Media In The UK


UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper).

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Understanding Social Media ROI Cycle


During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns.

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The First Question Marketers Should Ask Before Making Social Video


However, as we learned in our most recent white paper , long videos are slightly better at driving comments and shares. Uncategorized Best Practices Big Brands Content Marketing Facebook Instagram Strategy Trends Twitter YouTube“Social video” can mean almost anything.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

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What Exactly Do You Do?

Webbiquity SMM

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com). “So—what exactly do you do?”

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Mindset in the Moment – Channel and Format

Ignite Social Media

Our newest white paper, “ Mindset in the Moment ” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. Download the full white paper here. A lot of planning goes into creating a single social media post.

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How to Make Money from Your Social Media Influence

Bill Hartzer

Even though you are Tweeting on Twitter , Plus One’ing on Google Plus , and sharing your money-making offers. Talk to others online (real people) on Twitter, on Google Plus, on Facebook in an effort to build up your Klout score. You spend a lot of time online.

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper).

Brands 170

10 Key Ways to Repurpose Content for Your Business

The Realtime Report

Create an eBook or White Paper. Take several related articles from your website and combine them into a longer ebook or white paper that you can use as a lead-generation giveaway, a bonus for another product, or even a stand-alone product that you can sell.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Twitter followers. White paper downloads.

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Content strategy for associations is different


For example (just scratching the surface here): Public and open – typically a blog post, website update, or Twitter chat. Public but requires form completion to access (email address or website sign-up) – typically a white paper, or webinars. Because content is our business. We can’t give it all away. Have you read the feature article in the August 2011 edition of Associations Now?

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


We are all very familiar with Facebook, Twitter and LinkedIn. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. But the term “Social media” is an umbrella that covers much, much more.