The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement.

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Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.

Welcome the New We Create Content that Works!

Writtent Blog

Our goal is to help businesses share their expert knowledge easily and conveniently online. Tell your story, share your knowledge. Based on a specific post type (research post, list post), we ask questions related to the topic. Company News Great news!

6 Ways Experienced Professionals Can Reinvent Themselves

The Realtime Report

It’s no secret that the most driven individuals never pass up an opportunity to expand their knowledge base. Pros looking for a way to jumpstart their career should diagnose what companies need and work to find solutions to those problems.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Tweet.

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Merry Christmas! A Final 2014 Weekly Update from Bill Hartzer

Bill Hartzer

Freebase, one of the sites that Google uses to populate the Knowledge Base, is shutting down. It was a site where you can use to get your own personal data or company data into the Knowledge Base.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

Executive Overview of Social Media for the C's

Bare Feet Studios

In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status.

How Conversational Commerce will Affect your Business

Razor Social

Consumers now expect instant responses, contextually-aware offers, and highly-personalized messages from companies and brands they interact with. Live chat is typically used to provide support, but companies are increasingly using live chat to deal with inquiries from their website visitors.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

That’s their job, making money for the company by serving customers. Any company that is not blogging in 2012 is missing out on a HUGE opportunity.

Why You Need to Respond Quickly to Social Media Comments


The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. Guest post by Daniel Kushner, CEO of ————–.

Confused? Consider Rox's 180 Rule

Bare Feet Studios

As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services, they initially experience that nervous pit in the stomach that comes from a lack of knowledge in the space.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Simply basing marketing on demographics alone is simplistic and patronizing.

Top 7 Web Conference Services of 2018

Pricing: Starting at $99/month for 500 attendees, Livestorm pricing plans are also available in the $209/month and $319/month variations for larger companies and enterprises. For webinars, you have to request pricing based on your requirements.

Goodbye Feedburner, Hello Feedblitz

Ari Herzog

Wait a minute, Ari, you are paying a company to deliver blog posts to me? Feedburner used to be a wonderful company with an amazing tool that had responsive customer service — until Google bought them. Photo of train by Bruce Fingerhood.

Is your Organization Capable of Unorthodox Thinking?


The New Competence of the Knowledge Age. The larger point here is that the need for “unorthodox thinking,” outside formulas and prescriptions, is not just for Bill Gates and his friends but, to varying degrees, for all of us doing business in the knowledge age.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring.

It’s 2AM, Do You Know Where Your Organizational Information Is??

SocMed Sean

In the modern day of social media, though, they can call the 800 number, tweet their problems, look for solutions in a knowledge base, email, complain in an online forum, post a video on YouTube of your product malfunctioning, or blog about it. Tweet Sean R.

techzulu Interview with Rox and Shane

Bare Feet Studios

TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies.

Why you need a social media customer service plan

Sprout Social

There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. In this scenario, the company responds only when a customer comes to them with a question or issue.

Using Social Media to Promote Your Event: Step 1

Bare Feet Studios

I’ll be using our company blog to share the behind-the-scenes planning process.

Improve Organizational Efficiency via Social Media-Part I


As mentioned, Hoist is a browser-based working platform build on the idea of social networks. From an organizational perspective, the platform makes it possible to manage diverse flows of information and process and secure these into knowledge, available to all employees at any time.

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

Buffer Social

With this knowledge, you can be on the crest of the wave of social media support and make a meaningful impression on your customers. In fact, the whole Buffer company spent one day last week answering questions in our inboxes.

What Leading Candidates Need To Land A Top Social Media Job In 2016


Show You Can Think From The Company’s Perspective. Every company needs to have something that stands out about them, and a way to communicate that to their audience. Talk to companies about what their potential USSP could be – Unique Social Selling Point.

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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

It seems like every week companies are demanding an evolved skill set out of their employees – giving rise to a new era of marketing roles such as the Full-Stack and T-Shaped Marketer. They’re especially important for us at Buffer as a fully remote company!

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Free Twitter Seminar

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Free Twitter Seminar Free Twitter Seminar Written on October 16, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment! There is a free Twitter seminar next Tuesday the 20th being put on by myself, Sharon Hayes , and Joshua Denney to give insight into our new project BrandedTweets. This seminar is going to be at 12 PM Eastern/9 AM Pacific.

The evolution of the employee-employer relationship

Buzz Marketing for Technology

Employee-employer relations in a knowledge based economy. I’ve long believed that the prevelance of knowledge work in organizations today will (eventually) fundamentally shift the employee - employer relationship. In many ways, knowledge workers will come to be “self-employed” in the sense that they are working to improve themselves and to make an impact on the world at large and not just within the company they happen to be “working for” at the time.

7 ideas on "knowledge work" " Dana's blog

Buzz Marketing for Technology

7 ideas on “knowledge work&# Posted in Uncategorized by danachandler on March 26th, 2008. Drucker originated the term “knowledge worker&# and knowledge work. The idea of a “knowledge economy&# and such concepts are becoming increasingly mentioned in the mainstream US media as the United States faces increasing labor competition on a global scale. The right answer will depend on the exact purpose for which the knowledge will need to be used.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

When you have a knowledge-based enterprise like the AMA competing in a world of open sourced innovation, a sharing economy, and lateral economies of scale, there are tremendous downward pressures on the costs of information. Knowledge is a fluid and perishable product.

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New Social Media Network Road Map

Diva Marketing Blog

Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Answer : We have no history to base our decision.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis. Step 2: Build Your Home Base I have practically made a living utilizing open source software to fulfill all my web needs.

Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Faculty & Research. Alumni.

5 Content Pitfalls in Fast-Growing Businesses

Proactive Report

500 list of fastest-growing companies in the US for two years running and then they imploded. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. (

Grow Your Wiki

Buzz Marketing for Technology

knowledge management. sharing knowledge. Web-based spreadsheet. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. and The New Knowledge Forge. About.

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Talent Management - Taking the Talent Pulse: What Drives High Potentials?

Buzz Marketing for Technology

Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. The study surveyed and interviewed nearly 750 high potentials and their managers in seven Fortune 500 companies and examined key drivers that inspire or impede high potentials from delivering exceptional performance. SUBSCRIBE.

My Dear Consultant - Think About It !

The Marketing Blog

My company is following the open-culture of communication. But, in business-context wise, though Twitter for me is designed more for individuals rather than companies or corporations, it is possible to take advantage of the wide usage of it. I can imagine a scenario where companies use Twitter to publish promotions or news updates with regards to e.g. hot buys and stock picks on Twitter, where their customers can subscribe to.

Blog #6.2: Narrative Storytelling Enhances Sales Performance


Customers today are far more knowledgeable, and more demanding in demonstrating value. With the amount of product knowledge online, through web or video conferences, customers come to the sales professional informed with specific questions and prefer not to speak with a generalist. Companies servicing larger named or managed tier one accounts are rapidly striving to generate sales growth and find pathways to increase customer satisfaction.

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