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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. Corporate responses to the growing list of murders within the Black community have been highly criticized.

Issues 136
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). linkedin.com/company/flourish-marketing-co/. Connect with Aleya: instagram.com/aleyaharris/. facebook.com/flourishmarketing.co/.

Brands 226
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues. A social media policy details how the company should be portrayed on social media platforms. Avoid ethical issues. If you have community guidelines, be sure to include a link. Build professional relationships.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

she wanted an apology and a $130 donation to the Columbia Journalism School as compensation. Analysis: Cooks Source has provided us with a textbook case study of how not to manage an emerging issue, from both a non-digital and digital perspective. However, five simple steps could have managed this issue down before the crisis unfolded.