Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. Real journalist (and, yes, I knew many back then) were doing the work of the community. They, in fact, were acting on all of our behalf to make our communities much more transparent.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Building a New Kind of Cruise Community.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

MERLOT Journal of Online Learning and Teaching. Blogs are online journals organized chronologically. mediated by the community.? among members of an academic community, ? their acceptance within the educational community. and community among its users. The company provides several. community? Journal of Online Learning and Teaching , 3. (3), New York: Henry Holt and Company, LLC. Portions Copyright by MERLOT Community Members.

Paywall for and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by refusal to build online communities around their content?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Bloggers speak for their community, Facebook updates herald shifts in opinions, twitter tweets represent the Will of the People. In Mexico an administrative assistant for a media company used Twitter and her blog to investigate drug cartels. They are “embedded” in the culture – unlike a journalist they can’t be evicted or brought home by the parent company.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams.

4 Reasons to Use Social Enterprise Networks for Business


Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Can Your Brand Benefit from Digital Detox?

Convince & Convert

Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. As consumers, we’re exposed to a lot of ads each day.

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Why Facebook Is Cleaning Up The Neighborhood

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So, it has to clean up the social community. No surprise there: the more in touch we are with family and friends (without the narcissism of selfies), the happier we are, and the more connected we feel to our personal community. If a customer has already "liked" a corporate brand page on Facebook, isn't that an acknowledgement that they want to see content from a company? Companies will no longer be able to simply pay to reach any audience, by the sound of this.

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Six Links Worthy Of Your Attention #341

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Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Good news in the world of journalism business models is hard to find, but since Jeff Bezos took over the Washington Post , things are looking up. fast company. journalism.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

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The New Face Of Content Marketing

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Ford Motor Company ''s global head of social media, Scott Monty , responded with a blog post titled, The Last Thing The World Needs , citing this as more "digital clutter" in a world where individuals are struggling to capture anything and everything they already have in their feeds. My impression was that this deluge of content would upset my online community, and that there would be some semblance of negative comments and pushback. journalism. online community.

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Many of our guests have been working in social at their respective companies for a few years. Between merch, season tickets, sponsorships, and brand journalism/news, there are a lot of moving pieces. Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

A Basic PR Blunder That Most PR Professionals Make. Constantly

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Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). journalism. Public Relation professionals do the darndest things.

The Me Media

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It's that pure concept that drives the thinking and revision of definitions of media and journalism by people like Clay Shirky , Jay Rosen , Jeff Jarvis and others. If their cultures end before the community begins, they will have no market. Human communities are based on discourse -- on human speech about human concerns. The community of discourse is the market. Does that sound like traditional mass media and journalism? journalism. online community.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

7 Reasons to Believe Guest Blogging isn’t Dead

Writtent Blog

He admitted “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”. Is someone writing an article for the New York Times guest blogging if they’re not a full-time journalism staff member? Blogging Company News

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Many of our guests have been working in social at their respective companies for a few years. Between merch, season tickets, sponsorships, and brand journalism/news, there are a lot of moving pieces. Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This.

Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! He wants people to connect with friends, family and community.

I can haz new logo

The Way of the Web

So here it is, the logo for TheWayoftheWeb – your friendly content marketing, SEO and Social Media company. Blogging branding content markeitng journalism logo peterborough seo social media thewayoftheweb Writing

Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish.

In Facebook We Trust. Why?


But the part I don’t understand is the continued belief that Facebook actually cares about stuff like enabling community or helping nonprofits connect with supporters…or just anything, beyond selling ads. As a funnel back to your owned community?

Journoggers – Journalists that blog

Laurel Papworth

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? Participating in the online community… or raiding it?

Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They do an awful lot more today and they’re a bajillion dollar company.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! The Wall Street Journal said email’s era had ended thanks to Facebook.

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Marketing Predictions for 2015


We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Peer-to-peer marketing has a natural home in local communities.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Currency itself has no inherent value except what we, the community/nation, put on it. The company has proven to be more than adept at balancing reporting the news with growing visitors and pageviews. Huffington Post and TechCrunch both have high valuations ($100m+).

auDA misuse of power?

Laurel Papworth

about a year ago ,to create an online community of people annoyed with Optus. Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. I registered

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

This is especially useful for larger companies that require cross-functional input and approvals. We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing.

Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too).

For The Love Of Words

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They toil, grapple, struggle and massage ideas into words in what is a solitary environment, with the hopes that others will feel the same way, share these words and build a community around these stories. By the time blogging platforms became popular, I had moved on from freelance journalism as my full-time profession. community. freelance journalism. There are people who are true magicians. Not parlor tricks. Not those who try to fool others.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?