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Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. Real journalist (and, yes, I knew many back then) were doing the work of the community. They, in fact, were acting on all of our behalf to make our communities much more transparent.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ).

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us.

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10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer.

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

The New Face Of Content Marketing

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He built his initial following by producing an irreverent wine tasting video podcast that he converted into a massive Twitter following (closing in on one million followers), two best-selling business books ( Crush It and The Thank You Economy ) with a third one on the way ( Jab, Jab, Jab, Right Hook ), a lucrative speaking career and his ever-growing social media marketing agency, VaynerMedia. content marketing. digital marketing agency. journalism. marketer.

6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website

Razor Social

Inbound or outbound marketing…. In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing. Reaching out to influencers and building relationships with them is one of the most effective outbound marketing tactics.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Here are 10 reasons why you as a company entity should avoid it.

Can Your Brand Benefit from Digital Detox?

Convince & Convert

Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. As consumers, we’re exposed to a lot of ads each day.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. No other marketing techniques will do.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Content Marketing

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Online Marketing

Why Facebook Is Cleaning Up The Neighborhood

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So, it has to clean up the social community. No surprise there: the more in touch we are with family and friends (without the narcissism of selfies), the happier we are, and the more connected we feel to our personal community. If a customer has already "liked" a corporate brand page on Facebook, isn't that an acknowledgement that they want to see content from a company? Companies will no longer be able to simply pay to reach any audience, by the sound of this.

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Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Many of our guests have been working in social at their respective companies for a few years. Between merch, season tickets, sponsorships, and brand journalism/news, there are a lot of moving pieces. Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. email marketing.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Six Links Worthy Of Your Attention #341

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Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Good news in the world of journalism business models is hard to find, but since Jeff Bezos took over the Washington Post , things are looking up. digital marketing.

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Many of our guests have been working in social at their respective companies for a few years. Between merch, season tickets, sponsorships, and brand journalism/news, there are a lot of moving pieces. Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

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A Basic PR Blunder That Most PR Professionals Make. Constantly

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Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). journalism. marketing. Public Relation professionals do the darndest things.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). by The Marketing Nut.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing.

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How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance across multiple channels is not easy, however. NASDAQ – NASDAQ Stock Market.