Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Mindjumpers

NOVEMBER 20, 2012

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. This means that you have to concentrate your efforts on turning those Fans into “Superfans” and maximize engagement with them by producing quality content.

Brands 244

Brands Social Graph Report Groups 244

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Ribeiro has also launched a dedicated Tumblr blog, [link].

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Project Instagram Tourism Airlines 155

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Marketing Feed Reader Paid Search SMS 100

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. for every $1 spent.

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Influencer Marketing Authentication Social Graph 60

Twist Image

APRIL 23, 2013

It becomes a strange form of content churning as they continually post content to get as many of these likes per post as possible. The lesson is obvious, hitting a like button does not have the same impact and engagement as when a consumer proactively shares the content. It''s not just about social media marketing, either.

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Social Media Tumblr Social Graph Apple 108

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. How much time does it take to blog? How much time does it take to create great content for Facebook? content marketing. facebook marketing. marketing creative. online social network. social graph.

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Social Graph Loyalty YouTube LinkedIn 103

Small Business Mavericks

MAY 10, 2011

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Press Release 156

BeingOptimist

AUGUST 16, 2022

And below, read in more detail about useful software available on the market that you should pay attention to. LinkedIn, Jive, and Buddy can become a platform for generating and saving user content, communication, and discussion of projects. Buddy is a resource that helps managers and HR marketers develop a social marketing strategy.

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Software Jive Telligent System 52

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. Do you think Marketers will ever be able to get ahead of this? retail content.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Twist Image

JULY 16, 2011

This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network. larry page.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. “ We had the challenge of attracting relevant followers in Spain and Latin America; potential readers of our blog. Twitter Ads.

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Twitter CPA CPC Social Graph 89

Twist Image

JUNE 9, 2011

It's not complicated to do (in fact, it's simple) and if you're not one for one-long form content, the better news is that you can publish this voice, opinion or idea of yours in as little as 140 characters of text. The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. What are you going to say?

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B2B Social Graph Publishing Widget 103

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Twist Image

JUNE 26, 2015

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published).

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

SEPTEMBER 20, 2011

While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. A Blog post, a tweet, a video on YouTube.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Jay is the founder of [link] and host of the Social Pros podcast.

Facebook 141

Facebook Social Networking Social Graph MySpace 141

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. According to BlogHer, one of the largest communities of women online, blogs top that list for BlogHer members (who are mostly women). The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook.

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

OCTOBER 2, 2012

It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. marketing professional. social graph.

Social Graph 101

Social Graph iPhone Apple Research 101

Twist Image

MAY 17, 2012

Is that type of user ready to engage with a small little banner box in the same fashion that they would on a news site or a blog page? The role of the advertiser is to make that little box of advertising as compelling to the user as the social content that they're really there for. Your Facebook marketing is probably at 1%.

Facebook 107

Facebook Automotive Press Release Banking 107

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Koka Sexton

MAY 21, 2013

Then Duncan Carvey posted the meme and it was injected to a whole new social graph and his update started to get engaged. Because it’s rich-media and not a link to a blog or other web-link, searching for the people sharing it is very difficult. This is a wake up call for marketers trying to crack the LinkedIn code.

Meme 106

Meme LinkedIn Social Graph Activities 106

Twist Image

JUNE 19, 2015

They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). Engagement just got a whole lot more interesting.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Bare Feet Studios

JUNE 9, 2010

Twitter recently announced they will be selling ads in the content stream and they will be demanding a cut in ads sold by others in the Twitter stream. But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# But very little leadership.

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Upcoming Conference Social Graph Flickr 57

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Blog Action Day will be on October 15 this year.

Social Media 100

Social Media MySpace Widget Flickr 100

Twist Image

JUNE 22, 2013

"I''m always looking for interesting historical content. It re-imagines the British trying to catch Revere using only his social graph. "The magazine Fast Company has been experimenting with something one of their writers calls a ''slow live blog.'' Basically, they charge what the market will bear.

Apple 87

Apple Metadata Social Graph YouTube 87

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. The idea of a social business has been evolving.

Press Release 96

Press Release Skills Yammer Social Networking 96

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Mindjumpers

OCTOBER 19, 2011

But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. This part of Facebook’s open graph standard reflects Facebook’s vision to make the entire web more social.

Apple 199

Apple iPad Feed Feedly 199

The Way of the Web

JUNE 30, 2010

5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad). If it can pick up people leaving Myspace and Facebook, social networks become a two horse race, with Google in the game.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. You have to keep up your blog. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. It’s three pieces of content a day.

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Klout Social Capital Influencer Social Graph 122

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all? BrandWatch.

Tools 98

Tools Social Media Sentiment Price 98