Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
Vanity metrics in content marketing Social media can be a great tool for driving traffic to your blog posts, articles, whitepapers, or research docs… and content marketing, in turn, can be an effective conversion or branding tool. This leads many people to assume that pageviews or click-throughs are the metric for measuring success.
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