Social Media Strategies Summit

NOVEMBER 4, 2024

All they had to do was post a video they created a decade ago and come up with a new caption, which definitely beats having to think up a whole new campaign. For one thing, it’s a massive time-saver.

Social Media 246

Social Media Marketing Fashion Campaign 246

Convince & Convert

JULY 31, 2024

Definitely not. Like any rollout of a process or technology change, getting people on board requires leadership, communication, training, reinforcement, and accountability. Opportunities to Grow AI Use Cases Since August, I’ve made a concerted effort in these areas by leading from the front. Has that execution of this been perfect?

Exercises 145

Exercises Training Team Company 145

Jon Loomer

FEBRUARY 28, 2024

Here is a collection of those 21 performance goals (subject to change, but as of February, 2024), Meta’s definitions, the various combinations that allow you to access them, and when you might use them… 1. Ad Recall Lift Definition: We’ll try to show your ads to people who are likely to remember seeing them.

Eventful 195

Eventful Conversation Types Campaign 195

Jon Loomer

FEBRUARY 4, 2025

Its Not Scalable Remarketing audiences are smaller by definition because they isolate a specific group of people connected to you. So when you use remarketing strategies, you’ll often get a ton of conversions, but many of them would have happened without your ads. In most cases, they are downright tiny.

Conversation 123

Conversation Groups Groups Advertising 123

Sherrilynne Starkie

MARCH 21, 2018

What has changed is the definition of what, or who, an influencer is. Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Social Media Today

OCTOBER 3, 2023

You’re definitely not alone. Seeing declines in your social traffic numbers?

Report 216

Report Facebook 216

Social Media Strategies Summit

NOVEMBER 14, 2024

I definitely encourage anyone who doesn’t have a TikTok and is interested in joining the platform to think about the amount of time that would go into each piece, but also think about If your audience is there.”

Trends 264

Trends Brands Education Instagram 264

Buffer Social

JANUARY 29, 2025

“The definition of engagement varies by platform,” Julian notes. From there, Julian grouped them into three categories to measure the consistency of each user. Then we measured how many weeks those users posted within those 26 weeks.

Comments 115

Comments Study Posterous Analysis 115

Buffer Social

JANUARY 21, 2025

That said, it’s definitely not going to work for those creating full YouTube videos or similar. As Mosseri put it, "It's more for creators than casual video makers." " He specifically called out that there would be no templates on the app. For one thing, there will be no desktop version of the app.

Instagram 114

Instagram Video Mobile Film 114

Jon Loomer

SEPTEMBER 26, 2024

Let me explain… Definitive vs. Experience Start with what is definitive. It’s important information, but it’s not definitive. Don’t listen to advertisers who attempt to make definitive claims about their experience. When it comes to Meta advertising, there are shades of truth. A certain feature exists.

Advertising 159

Advertising Features Industry Products 159

Social Media Strategies Summit

FEBRUARY 28, 2025

James Madison University definitely falls into the category of photogenic higher ed institutions, thanks in no small part to the stunning backdrop of the Blue Ridge and Allegheny Mountain ranges. James Madison University LinkedIn School page: James Madison University Followers: 168,000 Some schools photograph better than others.

Examples 172

Examples LinkedIn Newsletter UGC 172

Oktopost

SEPTEMBER 22, 2022

The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Data 174

Data Engagement Hubspot B2B 174

Social Media Today

MAY 9, 2023

A new report highlights the potential of the metaverse - though the definition of what the metaverse is is important to note.

Project 177

Project Report 177

Audiense

SEPTEMBER 6, 2021

B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right.

B2B 180

B2B Metrics Tips 180

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then.

B2B 150

B2B How To HootSuite Statistics 150

Sherrilynne Starkie

NOVEMBER 18, 2017

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. Photo by Jon Tyson on Unsplash.

Social Media 283

Social Media Twitter Facebook Policies 283

Jon Loomer

JANUARY 23, 2023

” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. Other Metric Updates You may notice other times when Accounts Center Accounts is used in metric definitions. They would replace “People” with “Accounts Center Accounts.”

Metrics 190

Metrics Cost Instagram Examples 190

Jon Loomer

FEBRUARY 3, 2024

As I researched Meta’s definition of each placement and broke down results by placement, a picture started to clarify. But, there still wasn’t anything definitive from Meta regarding which specific placements actually applied and which didn’t. That is, until now.

Engagement 167

Engagement Conversation Video Questions 167

Ignite Social Media

NOVEMBER 16, 2020

Yes, some industries have more growth than others (the entertainment and travel industries definitely took a hit this year) but our team advises you to consider what nuances COVID has brought to your business and be realistic about what your needs are as a business moving forward. Influencer marketing is definitely a consideration for 2021.

Social Media 210

Social Media Tips Organization Strategy 210

Jon Loomer

OCTOBER 18, 2023

To appeal, they provide a link that you definitely should not click. They even use Meta logos. They claim you’ve violated community standards. If you don’t reply within 24 hours, your page will be locked or removed. It’s surely a phishing link, and if you click it, it’s likely your page will be taken over by these same scammers.

Facebook 187

Facebook Resources Communities 187

Jon Loomer

JANUARY 27, 2025

But we definitely will look out for a high concentration of view-through conversions. The problem is that we have very few ways to confirm which are which. Because of this, we don’t ignore view-through conversions entirely when optimizing for a purchase event.

Conversation 174

Conversation How To Advertising Eventful 174

Jon Loomer

NOVEMBER 11, 2024

First, it’s important to understand that the definition of “targeting” has changed. I know, I’m being cryptic. It’s not easy to explain in an opening paragraph. Let’s back up… Who Sees Your Ads? I’d say that this evolution is part of what confuses advertisers.

Eventful 180

Eventful Issues Conversation Advertising 180

Sherrilynne Starkie

APRIL 12, 2018

This is your elevator pitch and is the definition of your niche. Boil down what you offer to no more than a handful of value propositions where you have a) some form of competitive advantage, b) a data-rich track record of success and c) a statement that is easily understood by a parent or a neighbor.

Retail 187

Retail Buy Consultant Reputation 187

Sprout Social

SEPTEMBER 12, 2024

Take a network-specific approach You can definitely repurpose content, but it’s important to consider each social network’s nuances. By leveraging AI, you can focus more time and effort on being creative, ensuring that their content stands out in an oversaturated digital landscape.

Social Media 135

Social Media Content How To Sentiment 135

Social Media Strategies Summit

MARCH 1, 2024

While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. So we’re definitely expecting to see more crossover between video and email in 2024. Consumers say they find this type of video content to be 2.5X

Video 264

Video Trends Marketing Mobile 264

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross.

Training 171

Training Forums Team Curation 171

Jon Loomer

APRIL 14, 2025

If you submit 10 images that are paired with five primary text variations and five headline variations for a couple dozen placements, the result will be the prototypical definition of “small sample size.” ” Was it the image that led to better results? The headline it was paired with? The primary text?

URL 160

URL Advertising Groups Groups 160

Social Media Strategies Summit

APRIL 8, 2021

That’s hardly definitive, though; influencers are always likely to see more engagement than the average user because by definition they’re more popular. However, one study found Reels achieve an average engagement rate of 2.7%, while another found that TikTok influencer engagement rates range from 5.3-9.4%,

Instagram 246

Instagram Brands Real Estate Remix 246

Jon Loomer

JANUARY 6, 2025

Custom Events: Conversions that fall outside of the definition of Standard Events You can use standard events, custom events, and custom conversions for both optimization and reporting in Ads Manager. There are two primary ways that you can define conversion events. These need to be set up properly to get accurate results.

Conversation 174

Conversation Report Eventful Advertising 174

Jon Loomer

DECEMBER 15, 2024

But if theres anything I know for sure it’s that very little about this stuff is definitive. Ive been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day. When people speak in black and white terms about Meta advertising, I tune out. Is it Documented?

Education 147

Education Advertising Strategy Facebook 147

Jon Loomer

DECEMBER 27, 2023

It definitely should not be illegal. What I’m about to tell you is semi-interesting. If it were illegal anywhere, you should not live there. That would be an awful place to live… Now, it’s true. The first few seconds of your video are important. You can’t neglect that intro or people will quickly abandon your videos.

Video 180

Video Examples 180

Sherrilynne Starkie

DECEMBER 20, 2020

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Thanks in part to COVID-19, more than three-quarters of Canadians are spending more than three hours a day online and 15 per cent are spending more than eight hours a day. We focused on this almost entirely.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

JANUARY 31, 2024

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 187

Eventful Conversation API URL 187

Jon Loomer

JANUARY 17, 2024

This is basically the same as manually excluding these custom audiences, but it’s based on an account-wide definition of your customers. When you have Customer Acquisition on, your ads will not be shown to current customers. It’s less useful if you only want to exclude those who bought the product that is sold in an ad.

Campaign 168

Campaign Features Products 168

Jon Loomer

DECEMBER 30, 2024

Advertisers could then edit these audience segments as necessary, but an initial definition could help expose more advertisers to the value of this tool. Auto update. It’s not 100% clear if this is an actual problem or if I experienced a bug, but if it’s a problem it needs to be fixed.

Advertising 159

Advertising Eventful Issues Conversation 159

Jon Loomer

MARCH 1, 2022

To be clear, I don’t have this yet, so I can’t say definitively whether this is a big deal or not. To make the campaign creation process more inviting to a less experienced advertiser, Facebook simply hides the defaults so that you can’t change them. That’s it. There’s really nothing else to it.

Campaign 210

Campaign Facebook Advertising Process 210

Jon Loomer

FEBRUARY 29, 2024

Read the definition of any performance goal to understand this. That’s why nothing may matter more related to who sees your ads, especially in this new Advantage+ world. The performance goal is the central focus of ad delivery.

Conversation 165

Conversation Groups Groups Advertising 165