Behavioural Segmentation: Definition, Types, & Examples

Audiense

When you’re trying to resonate with hundreds of thousands of people with varying needs and preferences, marketing segmentation is a must. This allows you to deliver messages and experiences that are highly relevant to different types of customers.

Audience Targeting: Strategies, Definition & Types

Audiense

Pop quiz: what does your ideal customer look like? Audience Intelligence

Types 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. The post Social Media Definitions: KPIs and Other Valuable Terms to Know appeared first on Ignite Social Media Agency.

CPA 115

The Definitive Guide to Social Media Merchandising

Socialmedia.biz

Having a public social media account can be a business of its own and a lucrative one at that. The key to running such a company is marketing and merchandising.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Definition of influencer marketing. There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!

What is Social Media Demographic Segmentation? | Definition, Types & Limitations | Audiense

Audiense

Social media demographic segmentation is a way of segmenting your audience based on demographic data such as age, gender and location.

Types 85

Definitely Keep These Consumer Intelligence Tidbits In Mind For 2021

Digimind

The Future Is Here! Market Intelligence Content Marketing Digital trend Social Listening Consumer Insights Trend Tracking & Innovation social media Social Intelligence Brand Reputation

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. [NOTE: This post has been updated and completely rewritten from an original publication.]. The power of Facebook ads is found within the targeting.

YouTube Will Switch to Standard Definition by Default in All Regions to Lessen Network Load

Social Media Today

YouTube is lowering the default video quality of its streams in order to lessen network load as reliance on connectivity increases amid the COVID-19 pandemic

The Definitive Guide to Instagram Stories

Socialmedia.biz

The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz. After launching in August 2016, Instagram Stories beat the cult-favorite Snapchat to be recognized as the most popular video story app used by both brands and consumers.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. [NOTE: This post has been updated and completely rewritten from an original publication.]. The power of Facebook ads is found within the targeting.

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

The post The Definitive Guide to Running a Social Media Contest in 2021 appeared first on The Pixlee Blog. Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal.

UGC 76

Community: the simplest, concisest, most elegant definition

Firebelly

My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. It happens around common interests. It’s made of three types of people. People that makes things happen. People that know what’s happening. People that wonder what happened.

5 Types of Instagram Influencers You’ve Definitely Seen Before

Meltwater

Influencer marketing has taken the social media industry and Instagram platform by storm. And for good reason, too! Did you know that influencer marketing delivers 11x higher ROI than traditional forms… Read More >>>. Social Media

Types 91

Definitely Keep These Consumer Intelligence Tidbits In Mind For 2021

Digimind

Some useful advice on Consumer Intelligence for marketing and insights professionals going into 2021. Consumer Insights

Five Things Your Homepage Should Definitely Have

Small Business Mavericks

There’s a fifth thing your homepage should definitely have , and that’s working social media buttons. Do you audit your website regularly, making sure all the stuff is there, spelled correctly, and working the way you thought it was? If you don’t, there’s a good chance your site isn’t functioning the way it should.

The Ultimate eCommerce Glossary: 50+ Terms & Definitions You Need to Know [Infographic]

Social Media Today

Here's a handy overview of all the key terms and acronyms you need to know in building your eCommerce website

The Ultimate eCommerce Glossary: 50+ Terms & Definitions You Need To Know [Infographic]

Social Media Today

Here's a handy overview of all the key terms and acronyms you need to know in building your eCommerce website

The Definitive Social Media Checklist for B2B Marketers

Oktopost

The social media universe can feel so broad and diverse! One day you have to schedule content, another day you’re asked to engage with audiences. And to top it all off, you have to consistently measure results to demonstrate growth. With so many different tasks piling up, how do you know which one to tackle […]. Social Media Marketing Marketing Tips Marketing Trends Social Engagement Social Media Strategy

B2B 84

Introducing Audiense Insights, the definitive platform for insights-driven organisations

Audiense

The post Introducing Audiense Insights, the definitive platform for insights-driven organisations appeared first on Audiense. We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects.

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

The post Outdated ECommerce Tactics You Should Definitely Stop Using appeared first on The Pixlee Blog. Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should. Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media.

UGC 63

The definition of a Tweet

Josh S Peters

What is a Tweet? Well if you don’t know, check out that link to find out. Social Media

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Definition: Contrary to what most people think, an introvert is not simply a person who is shy. Gifted Children Home Parenting & Family Gifted Children Gifted 101 Glossary Definition of Introvert -- What is an Introvert? Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com.

Hotels 220

YouTube Updates its Policies on Harassment, Expanding Definitions of Personal Attacks

Social Media Today

YouTube has announced an expansion of its policies around user harassment, which will now cover implied threats, insults based on race or gender and repeated attacks

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. But like any good thing, data simplification can be overdone.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. [For more on the upgraded Website Custom Audience pixel, read this post.]. The power of Facebook ads is found within the targeting. I don’t care how perfect the ad copy, imagery, bidding and optimization are, it’s imperative that you target the people most likely to perform your desired action. Who are those people?

URL 90

PRSA’s New PR Definition – 3 possibles

Proactive Report

A few months ago when PRSA announced that it was engaging the PR community in an ‘open and collaborative effort’ to modernize the definition of PR, there was a spate of posts from PR people. Not sure PRSA’s “fill in the blanks” crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media. What do you think of these definitions? Online PR definition.

When The Definitions Are Wrong

Twist Image

In the spirit of Oprah Winfrey’s favorite things and the twelve days of Christmas here’s a list of classic favorites for marketing during the holiday season. Big business knows that Christmas is a big season for sales. It’s the chance to get those finances in the black and clear out inventory for the next year. It is no different for small businesses. But true to the spirit of the season, the Holidays are a great time to connect on a deeper level with our customers.

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

The post Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy! In need of some Instagram bio ideas and inspiration? . Writing an effective Instagram bio might seem straightforward, but it can actually be quite hard to do. Should you be descriptive or concise? Humorous or serious? And what about your call-to-action?

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Social Media Today

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list

Social Media Definition by Peeing [infographic]

Mindjumpers

Mindjumpers Social Media Digg Facebook Infographic Pee quora social media definition Twitter wikipedia YoutubeTweet The other night I were browsing through my following feed on Tweetdeck, looking for interesting news – a fun tweet caught my eye…. I knew that I’ve seen something like it before – another tweet a couple of days ago.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer Marketing Definition, Benefits and Success Tips. Related Stories Influencer Marketing: How to Co-Create Content with Top Industry Influencers Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell How to Get Your Social Media Budget Approved. Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.

Hacked NFL, ESPN, And UFC Twitter Accounts Bend The Definition Of Ethical Hacking

Forbes Social Media

OurMine compromised the social media accounts of over a dozen popular American football teams, the NFL, the UFC, and ESPN in what could be seen as a campaign to raise awareness or flagrantly self-promote

IAB-Social Media Metrics-Standard Definitions Document

Atom Thought

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 167

Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.

The definition of social media: always changing and personal.

Social Email Marketing

We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here. What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising."

The 11 Definitive Rules of Blogging

ProBlogger

Today I thought I’d compile a definitive list of must follow rules for bloggers that all successful blogs follow: I was going to stop at ten, but 11 has a much nicer ring to it, don’t you think? The 11 Definitive Rules of Blogging. Plus point number 11 brings them all together nicely.