Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

The Definitive Guide to Instagram Stories

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives.

5 Types of Instagram Influencers You’ve Definitely Seen Before


Influencer marketing has taken the social media industry and Instagram platform by storm. Did you know that influencer marketing delivers 11x higher ROI than traditional forms… Read More >>>. And for good reason, too!

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The Definitive Social Media Checklist for B2B Marketers


Social Media Marketing Marketing Tips Marketing Trends Social Engagement Social Media StrategyThe social media universe can feel so broad and diverse! One day you have to schedule content, another day you’re asked to engage with audiences. And to top it all off, you have to consistently measure results to demonstrate growth. With so many different tasks piling up, how do you know which one to tackle […].

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Introducing Audiense Insights, the definitive platform for insights-driven organisations


We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. We didn’t just want to be a great consumer and market intelligence platform, though.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Website Custom Audiences

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage.

The Evolution of Digital Marketing

Convince & Convert

Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. It is the definitive information on the topic. The Definitive FAQ 1.

When The Definitions Are Wrong

Twist Image

In the spirit of Oprah Winfrey’s favorite things and the twelve days of Christmas here’s a list of classic favorites for marketing during the holiday season. Yes, we are talking about marketing, so that we can raise our funds. I look at it as free marketing.”.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96).

E-Mail Marketing- How It can grow Your Business?

Social Media Marketing

Do you understand the importance of E-Mail Marketing? If no, let’s begin with the brief introduction to E-mail marketing: What is Email Marketing? Email marketing is the act of sending a commercial message to a group of people using email.”

Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. I market my own projects.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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Definitive Guide to Becoming Likeable Online

Viper Chill

You are here: ViperChill » Business » Definitive Guide to Becoming Likeable Online Definitive Guide to Becoming Likeable Online Written by Glen, this post has 57 Comments Without scrolling further down to check the answer, I want you to think about something.

Words Matter. Definitions Matter More. Or The Problem With Fake News

Twist Image

This is a post about branding, definitions, public perception and the power of the words that we - as businesses - use in marketing. That doesn't meet the definition of fake news. Definitions matter more. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Everything is not fake news.

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We Need a Better Definition of "Native Advertising"

Twist Image

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" " We do need a unified definition here. marketing. marketing agency. marketing industry. marketing jargon. marketing professional.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Getting Mass Traffic from StumbleUpon: A Definitive Guide

Viper Chill

You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Now, in the digital context, the definition of Earned Media it is much broader.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Definition of branding.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is.

When Should An Online Business Begin Marketing?

Small Business Mavericks

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? 8 Responses to “When Should An Online Business Begin Marketing?&# About Us What’s a Maverick?

The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog


I can categorically say that starting and marketing a podcast has been extremely important, when it comes to my success as a blogger. There’s a lot of opportunity for you to capture a chunk of that market share – regardless of what niche you’re covering. Marketing Your Podcast.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.”

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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Why Article Marketing Will Never Die

Small Business Mavericks

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. Article marketing has been around for a long time. About Us What’s a Maverick?

Move Up the Ladder of Relationship Marketing


By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Digital Marketing Strategist, Informz; and moderator Maddie Grant of SocialFish and WorkXO.

Targeting Your Social Tribes in Social Media


However, as a marketer, it can first of all be very effective to think about some specific and important changes in the marketplace with these being: - From person-as-viewer to person-as-participant, to person-as-creator-of-content. Definition of social tribes. Tweet.

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing. Influencer marketing is being used across industry according to the study. Find out if influencer marketing could work for you.

How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. Avoiding Random Acts of Marketing (RAMs).

8 Elements in a Successful Content Marketing Plan

Rebekah Radice

Content marketing is a complex undertaking. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. Then along comes Batman, who’s definitely closer to the edge than our venerable Commissioner. What can other comic franchises teach us about content marketing?

Social Media Automation Does Not Have to Suck

Convince & Convert

In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. Insightpool created segment of existing subscribers to our email, Definitive. Image via

How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. How To Lead A Successful Marketing Team. Let me explain why with a quick definition of a manager vs. a leader.

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A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. Your real-time marketing identity is a combination of what you write, what you say, and how you conduct your business.