Oktopost

OCTOBER 8, 2024

AI tools like ChatGPT or SummarizeBot are incredibly useful for condensing long reports, articles, and news into bite-sized, digestible summaries. These highlights are easy to share and are often more engaging than reposting lengthy articles. Recommended AI Tools for Employee Advocacy 1.

B2B 118

B2B Trends Industry Authentication 118

Jon Loomer

FEBRUARY 6, 2025

I stumbled on a new Help Center article that says the following: Existing customer budget cap, which allowed Advantage+ shopping campaign advertisers to choose whether or not to spend on existing customers, is no longer available. You define existing customers using audience segments.

Campaign 160

Campaign Features Advertising How To 160

Webbiquity SMM

NOVEMBER 23, 2024

Following the ideas in this article can help you improve your Instagram profile, increase interaction, and eventually get 1,000 likes on each of your posts. Long-term success on Instagram depends mostly on building a devoted following, maintaining close relationships, and regularly offering value with your content.

Instagram 198

Instagram B2B Buy Analytics 198

Jon Loomer

NOVEMBER 19, 2024

That’s the word according to an article from TheInformation.com. You’ve probably seen the headline: “Meta to launch ads on Threads in early 2025” Since the article itself is behind a paywall, it’s the headline itself that has spread across social media. But it’s misleading.

Advertising 147

Advertising Project Team Publishing 147

Convince & Convert

SEPTEMBER 28, 2024

And yes, I pre-ordered the entire 24-piece set, bringing my tally for purchasing the popular products mentioned within this blog article a perfect 4 out of 4. Share this article with your marketing team and get ready to take action. They inserted themselves back into the hearts (and wallets) of a whole new generation. (And

Brands 158

Brands Case Study SMS Price 158

Webbiquity SMM

JULY 23, 2024

generates blog posts and articles in minutes. . #1 Optimize Your Content Creation Processes Image credit: HubSpot Creating high-quality content takes time and effort. AI-powered tools can help streamline this process. For instance, Copy.ai You simply input a topic, and the tool provides a (very rough) draft.

B2B 234

B2B Strategy Hubspot Marketing 234

Social Media Strategies Summit

NOVEMBER 4, 2024

In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services.

Social Media 246

Social Media Marketing Fashion Campaign 246

Social Media Strategies Summit

DECEMBER 14, 2023

Give Consumers a Reason to Return to Your Blog One of the absolute best ways to drive B2C content marketing success is to focus most of your production efforts on creating valuable and unique articles. The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles.

Content 276

Content Marketing Loyalty Collaboration 276

Sprout Social

OCTOBER 28, 2024

In this article, we’ll define the different types of brand mentions and show you how to monitor them. A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. What are brand mentions?

Brands 119

Brands Sentiment Forums Brand Monitoring 119

The Social Media Hat

MAY 14, 2025

In this article, we take a look at some of the best examples of ecommerce product videos and explain why theyre so successful. The post 10 Best Examples of Ecommerce Product Videos appeared first on The Social Media Hat.

Examples 78

Examples Products Video Social Media 78

Jon Loomer

FEBRUARY 1, 2023

In this post, we’ll discuss the following: The return of conditional formatting The return of conversion breakdowns The loss of Instant Articles placement Let’s go… Conditional Formatting is Back It was just a week ago. It feels like yesterday. I wrote a blog post lamenting the disappearance of conditional formatting.

Facebook 206

Facebook Metrics Report Conversation 206

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Focus on credibility and thought leadership LinkedIn is designed for business-focused content, making it a hub for thought leadership and industry insights.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Hootsuite

NOVEMBER 21, 2024

With long-form pieces like a 1,500-word article, you can dive deep into a topic and answer search intent thoroughly. The word count and quality content in long-form articles can drive organic traffic to your site, increasing your visibility in search engine optimization (SEO) results and SERPs.

Content 128

Content YouTube HootSuite Instagram 128

Convince & Convert

JULY 31, 2024

In the meantime, leaders can look to the following free resources available from Convince & Convert for additional insights on effectively utilizing AI with their teams: [On-Demand Webinar] 5 Steps to AI Readiness for Marketing Leaders [Article] Training Your Workforce for ChatGPT: A Comprehensive Guide [Podcast] How to Build a Future Ready Brand (..)

Exercises 147

Exercises Training Team Examples 147

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Check out our social media customer service training deck.

Influencer 122

Influencer Social Media Survey Social Networking 122

Sprout Social

JULY 23, 2024

This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform. To learn more about how to be successful on the platform, check out Sprout’s article on building a Pinterest marketing strategy.

Brands 132

Brands Travel Metadata Feedly 132

Social Media Strategies Summit

AUGUST 26, 2022

So, for example, if you have a pillar page you want to generate traffic for, make sure that you publish as many other articles about the same topic as possible: target similar and related search terms. Distributing content on Reddit makes for another excellent strategy for turning blogs into evergreen articles. Source: eachnight.com.

Loyalty 246

Loyalty Software Publishing Products 246

Oktopost

AUGUST 12, 2024

Here’s a table summarizing what brands do on LinkedIn and what individual users do on the platform: Company Marketing On LinkedIn Personal Branding on LinkedIn Content Marketing : Share industry insights, thought leadership articles and case studies to establish authority and engage the audience.

B2B 118

B2B LinkedIn Wiki Authentication 118

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll discuss repurposing content for social media and how to make your content work for you, instead of the other way around. With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights.

Social Media 120

Social Media Content Meme Social Networking 120

Webbiquity SMM

DECEMBER 10, 2024

A CRM or an ERP tool can be marketed via LinkedIn posts, long-form articles, blog posts, images, and videos (including LinkedIn Live presentations). more backlinks than shorter articles. For example, if you are selling a professional product to business executives, its best to focus on LinkedIn. Long-form blog posts attract around 77.2%

B2B 144

B2B Strategy Content Hubspot 144

SocMed Sean

JULY 7, 2022

In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook. Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand.

Tips 245

Tips Facebook Privacy Social Networking 245

Sprout Social

FEBRUARY 26, 2025

Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs. Get the toolkit Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. What is an influencer marketing contract?

Templates 101

Templates Template Influencer How To 101

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. If you’re reading this article, you’ve obviously heard of Clubhouse. Here are some similar articles you might enjoy: The Ultimate Guide To Using Instagram Stories in Marketing.

Brands 286

Brands Conference Hosting Conversation 286

Sprout Social

NOVEMBER 20, 2024

In this article, we’ll explore how to create your own edutainment content and the best social media networks for those types of posts, using data from the report. TikTok It’d be remiss to write an article about edutainment social media content and not include TikTok. What is edutainment content?

Social Media 112

Social Media Atlassian Strategy Content 112

Convince & Convert

NOVEMBER 12, 2024

The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive. You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform.

B2B 161

B2B Trends Social Media Case Study 161

Ignite Social Media

DECEMBER 20, 2024

PetSmart Another original post from this article. But its smart execution that strongly ties to the brand, without pushing sales or products. The brand is built around a wide array of colors so they didnt need to push a marketing message , nor did they. Simple and cute. And really, does anything convey a message of love better than dogs?

RFP 114

RFP Social Media Review Trends 114

The Realtime Report

NOVEMBER 27, 2024

In this article, Vikki Gerrard La Crosse explains the pivotal role AR plays in enhancing e-commerce experiences. This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments.

Retail 203

Retail Automotive Applications Products 203

Buffer Social

JANUARY 23, 2025

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. 💡 Learn more about Instagram Reels in this article Why consider Instagram Reels?

Remix 107

Remix YouTube LinkedIn Instagram 107

Convince & Convert

FEBRUARY 22, 2024

Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging. They are more focused on finding new topics and writing new articles than analyzing if they’re doing their best to utilize what they wrote in the past. Here are a couple of ideas.

Conversation 188

Conversation Content How To Newsletter 188

Social Media Strategies Summit

APRIL 25, 2023

Source: Shopsolarkits.com Here’s another example by Dyson , a home appliances brand, featuring a “product vs. product” comparison article. Bookending the article’s content are two cleverly-labeled CTAs, both prompting the reader to navigate to the site’s resume builder.

Conversation 227

Conversation Company Loyalty Case Study 227

Social Media Strategies Summit

JUNE 3, 2022

As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Brainstorming ideas for articles or coming up with new approaches to old projects is fun — it’s where I’m at my best! I split social media duties with a colleague.

Newsletter 246

Newsletter Project Aggregator Team 246

Buffer Social

JANUARY 21, 2025

Here’s a look at everything we know about the new video editing app (watch this space — I’ll update this article as soon as I’ve had some hands-on time with Instagram’s Edits!). "It's more than a video editing app, it's a full suite of creative tools," Mosseri explained on Threads.

Instagram 115

Instagram Video Mobile Film 115

Social Media Strategies Summit

DECEMBER 15, 2022

more shares than short-form articles. But, if you want to take things to the next level in guaranteeing that your long-form content is highly readable and user-friendly, take further steps: Employ headings and subheadings to separate different topics within the article and attract user attention to information relevant to their intent.

Engagement 263

Engagement Content Survey Publishing 263

Oktopost

DECEMBER 17, 2024

It can take different forms, from social media posts and blog articles to photos, videos, or testimonials shared on professional platforms. These could be insights on trends, solutions to challenges, or innovative ideas shared through LinkedIn posts, articles, or short videos.

Examples 116

Examples Content Authentication B2B 116

Webbiquity SMM

OCTOBER 10, 2023

She has a passion for creating engaging and informative articles. She mainly specializes in SEO-optimized content and IT-related articles. Elen Mesropyan is an experienced web content and report writer at LinkyJuice. With a background in marketing, she always writes copy that leaves a lasting impact on readers.

Social Media 266

Social Media Marketing B2B ROI 266

Sprout Social

OCTOBER 10, 2024

In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. To determine where your audience is currently spending their time, you should combine consumer research—like the stats mentioned in this article—with your historical performance data.

Social Media 124

Social Media Brands Reddit B2B 124

Social Media Strategies Summit

MARCH 4, 2022

On the other hand, a low score means that the article is geared towards highly educated individuals or industry experts. The article introduces the idea of task automation in an easy-to-understand way. Furthermore, it helps consumers get info more quickly, without reading the entire long-form article from start to finish.

Content 237

Content How To Software Examples 237