Social Media Today

MARCH 7, 2024

A new option for long-form content on X.

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Social Media Today

FEBRUARY 6, 2024

A new long-form content option coming to X?

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Social Media Today

NOVEMBER 20, 2023

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

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Collaboration LinkedIn Engagement 180

Social Media Today

FEBRUARY 6, 2024

A new long-form content option coming to X?

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Jon Loomer

FEBRUARY 1, 2023

In this post, we’ll discuss the following: The return of conditional formatting The return of conversion breakdowns The loss of Instant Articles placement Let’s go… Conditional Formatting is Back It was just a week ago. It feels like yesterday. I wrote a blog post lamenting the disappearance of conditional formatting.

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Facebook Metrics Report Conversation 206

Social Media Strategies Summit

DECEMBER 14, 2023

Give Consumers a Reason to Return to Your Blog One of the absolute best ways to drive B2C content marketing success is to focus most of your production efforts on creating valuable and unique articles. The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles.

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Content Marketing Loyalty Collaboration 224

SocMed Sean

JULY 7, 2022

In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook. Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand.

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Tips Facebook Privacy Social Networking 245

Convince & Convert

FEBRUARY 22, 2024

Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging. They are more focused on finding new topics and writing new articles than analyzing if they’re doing their best to utilize what they wrote in the past. Here are a couple of ideas.

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Conversation Content How To Newsletter 185

Social Media Strategies Summit

AUGUST 26, 2022

So, for example, if you have a pillar page you want to generate traffic for, make sure that you publish as many other articles about the same topic as possible: target similar and related search terms. Distributing content on Reddit makes for another excellent strategy for turning blogs into evergreen articles. Source: eachnight.com.

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Loyalty Software Publishing Products 207

Social Media Strategies Summit

JUNE 3, 2022

As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Brainstorming ideas for articles or coming up with new approaches to old projects is fun — it’s where I’m at my best! I split social media duties with a colleague.

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Newsletter Project Aggregator Team 221

The Realtime Report

AUGUST 25, 2020

In this article we will discuss why small businesses need social media and tips and tricks to market your business. SEO strategies will be discussed later in this article. In this article we discussed why your small business needs social media, social media tips and tricks and the difference between marketing and advertising.

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Small Business Social Media Strategy Marketing 251

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. If you’re reading this article, you’ve obviously heard of Clubhouse. Here are some similar articles you might enjoy: The Ultimate Guide To Using Instagram Stories in Marketing.

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Brands Conference Hosting Conversation 229

Jon Loomer

JANUARY 4, 2022

In this article, we’ll explain how all advertisers can access the updated Audience Insights tool. For more info, you can check out this article from Jon. We’ll also share some tips and describe some limitations in new, current functionality. Let’s get to it. That feature is no longer available.

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Facebook Analysis Instagram Tools 217

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. These are usually long-form articles that are informative, not salesy. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

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Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

MAY 19, 2022

Packed full of quality visuals and links to interesting articles and other media, Tumblr is a content curator’s dream — particularly if you’re focused on trending topics that appeal to a younger audience , like fashion and travel. Someone else has already gone to the trouble of choosing top-quality pieces, which can save you a little time.

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Jon Loomer

MARCH 13, 2022

If you have strong creative writers who can answer questions of prospective customers, write articles and drive traffic to those articles with ads. What you do here will depend upon the creative strengths of your organization. What content do you do best? If you have a videographer, create entertaining and helpful videos.

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Facebook Buy Discount Cost 215

Jon Loomer

FEBRUARY 13, 2023

A typical blog post may actually have a lot of content that people don’t read after the article itself. The amount of scroll may be variable depending on the length of your article and the amount of comments you have. You may have comments, a footer, and maybe some other widgets and ads. So, keep this in mind.

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Eventful Aggregator Widget Conversation 184

Social Media Strategies Summit

JULY 22, 2022

This article will explain how to do it, why it’s important, and how to ensure an influencer will be a good fit for your brand. If you’re looking to partner with a blogger, you’ll also want to consider how many people visit their site in an average month and how many views they get per article. Check Who’s Engaging.

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Influencer Brands How To Hashtag 218

Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Kinaxis differs slightly from most of this article’s other brand community examples. 66% will write a positive online review after a positive experience. Image source.

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Examples Communities Brands Forums 229

Social Media Strategies Summit

AUGUST 5, 2022

It’s nice to refresh older pieces to tie in new trends or current events, or just take an article and piece it across Instagram Story slides to make it more digestible. I like how it’s easy to find trending news and articles, so I usually start my day by scrolling through to see what’s happening worldwide.

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Collaboration Trends Instagram Team 49

Jon Loomer

MARCH 6, 2024

The example Meta provided is “spreading an article’s content across multiple pages and requiring someone to click and/or load multiple pages to read through the full article.” Display the entire article on the primary landing page These are very reasonable expectations. Unexpected content experiences.

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Content Policies Cost Advertising 177

Social Media Strategies Summit

NOVEMBER 18, 2022

Read more about Instagram marketing strategy with these articles: 10 of the best examples of brands using Instagram Reels. Read more about Facebook marketing strategy with these articles: 16 Stellar examples of high-converting Facebook ads. Instagram 101: How to get your small business started on the platform.

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Social Media Strategy Influencer LinkedIn 243

Oktopost

OCTOBER 8, 2024

AI tools like ChatGPT or SummarizeBot are incredibly useful for condensing long reports, articles, and news into bite-sized, digestible summaries. These highlights are easy to share and are often more engaging than reposting lengthy articles. Recommended AI Tools for Employee Advocacy 1.

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B2B Trends Industry Authentication 118

Social Media Strategies Summit

APRIL 25, 2023

Source: Shopsolarkits.com Here’s another example by Dyson , a home appliances brand, featuring a “product vs. product” comparison article. Bookending the article’s content are two cleverly-labeled CTAs, both prompting the reader to navigate to the site’s resume builder.

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Conversation Company Loyalty Case Study 160

Social Media Strategies Summit

SEPTEMBER 14, 2021

This article is about defining a brand voice, not several different voices; but you need to leave yourself some wiggle room. We share a lot of blog stories and longer-form articles that seem to do well. So when we’re talking about social media, we take that approach on our channels as well.”. Image source: All of Us Research.

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Brands Meme Research Social Media 290

Jon Loomer

NOVEMBER 3, 2023

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern.

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Privacy Advertising Instagram Team 147

Social Media Strategies Summit

NOVEMBER 4, 2021

While some enjoy reading lengthy articles on complex topics, others will choose to watch a 6-minute YouTube video or listen to a 20-minute podcast episode on their morning commute. Here are some similar articles you might enjoy: Capitalizing on Awareness: 5 Ways to Create Content for the Top End of Your Funnel.

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Content Marketing Compete Case Study 223

Social Media Strategies Summit

AUGUST 15, 2023

As a serial podcast guest and blogger, Brian is a one-person content curation machine for any higher ed marketer: So, if you’re looking for a constant stream of new articles and podcast recommendations, he’s well worth a follow. Why Should You Follow Them? Teresa Valerio Parrot Who Are They? Or follow her on Twitter and LinkedIn.

Marketing 241

Marketing Education Forums LinkedIn 241

Sprout Social

JANUARY 24, 2024

You can add hashtags to posts, comments, articles, profiles and even pages on the platform. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn? You can hashtag some keywords within the body of your articles or add them all at the end so they don’t interrupt the flow of your content.

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Hashtag LinkedIn Trends Analytics 132

Jon Loomer

JULY 28, 2022

This article will cover some of the key highlights from the latest release. To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022.

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SocMed Sean

MARCH 22, 2024

This article provides options for how to handle it. Are you freaking out over Google’s Helpful Content Update? You're not alone. The post 7 Ways to React to Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

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Content Social Media How To WordPress 130

SocMed Sean

MARCH 6, 2024

If you’ve been wondering about Google’s Helpful Content Update and what to do about it, this article offers insight and helpful tips for navigating the new internet. The post 5 Things You Should Do in Light of Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

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Content Tips Social Media Google 130

Social Media Strategies Summit

FEBRUARY 8, 2023

Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. The internet is packed with advice for social media managers.

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Social Media Strategies Summit

JULY 16, 2022

So in this article, we’ll talk you through the quickest and easiest way to start advertising on TikTok , allowing you to reach new audiences, generate leads, and drive sales. In keeping with the tone of this article, we’d recommend starting in Simplified Mode. TikTok Ads Manager is pretty intuitive, but it has many options.

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How To Template Templates Metrics 203

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”?

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Waxing UnLyrical

APRIL 9, 2020

This Economist article is a very interesting read, by the way. My social calendar, which I have to manage pretty closely in order to keep up with school, school, and… oh, yes, school ?? is hopping with virtual happy hours and get-togethers! Zoomifying the world.

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Eventful How To Energy Training 334

Social Media Strategies Summit

APRIL 8, 2021

I’ve mentioned the “T” word several times in this article, so now it’s time to address the elephant in the room. It’s simply showcasing its latest products – at the time of this writing, this included picking highlights from its fall/winter 2021 collection – in a consistent and visually engaging manner.

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