Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 242

Content Marketing Loyalty Collaboration 242

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 314

Trends Social Media UGC Marketing 314

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 102

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. This article will highlight the benefits of Facebook monitoring and best practices to ensure you do it correctly. Do you have a large social media marketing team?

Facebook 99

Facebook Sentiment Marketing Analysis 99

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 105

Template Templates Social Media Strategy 105

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 252

Social Media Tips Marketing UGC 252

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 245

Marketing Education Forums LinkedIn 245

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. Future marketing textbooks will no doubt include these as modern case studies.

Brands 158

Brands Case Study SMS Price 158

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Instagram 188

Instagram B2B Buy Analytics 188

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 95

Social Media Marketing Banking Sports 95

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? We can only expect this number to grow as more content becomes available. Get Super-Niche.

Content 237

Content Marketing Compete Case Study 237

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 142

B2B Strategy Content Hubspot 142

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 105

Marketing Team Collaboration Training 105

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Guidelines 120

Guidelines Influencer Engagement Tips 120

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 78

Social Media Strategy Tips Banking 78

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62

B2B Marketing Sentiment Trends 62

Oktopost

AUGUST 12, 2024

If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week. Here’s why: 1.

B2B 118

B2B LinkedIn Wiki Authentication 118

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 148

B2B How To HootSuite Statistics 148

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. It’s also crucial to align with global communications and marketing to demonstrate how social media supports brand awareness and sales. Focusing on impactful posts can improve reach and engagement.

B2B 62

B2B Social Media Marketing Metrics 62

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. per month — to send them to your email marketing list.

Tools 189

Tools Price Marketing Template 189

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? In this article, through eight game-changing tips, you’ll learn how to build a strong online presence, connect with your audience, and drive real results. But getting started can feel quite overwhelming. Don’t worry – we’ve got your back.

Social Media 240

Social Media Tips Brands Marketing 240

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 127

Brands Travel Metadata Feed 127

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 199

B2B Influencer Marketing Social Media 199

The Realtime Report

JANUARY 6, 2023

How to Specialize in Digital Marketing. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically. Digital Marketing and Its Power in Business.

How To 185

How To Marketing Knowledge Base Industry 185

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 198

Social Media Strategy Marketing Curation 198

Convince & Convert

JULY 31, 2024

I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction.

Exercises 147

Exercises Training Team Examples 147

Jon Loomer

DECEMBER 14, 2022

If you’re a marketer, you’ve surely heard the recent noise about ChatGPT. While ChatGPT could impact our lives in multiple ways, the focus of this post is on marketers. But What About Marketers? Let’s ask ChatGPT how it might be able to help marketers. Want to start a marketing business?

Advertising 187

Advertising Marketing Aggregator Questions 187

Sprout Social

OCTOBER 28, 2024

In this article, we’ll define the different types of brand mentions and show you how to monitor them. A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. What are brand mentions?

Brands 114

Brands Sentiment Forums Brand Monitoring 114

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

B2B 62

B2B Tools Strategy Marketing 62

Ignite Social Media

DECEMBER 20, 2024

The brand is built around a wide array of colors so they didnt need to push a marketing message , nor did they. PetSmart Another original post from this article. Again, no marketing message. Fill out the form below to connect with our team of social media marketing experts. Simple and cute. Well done, PetSmart.

RFP 114

RFP Social Media Review Trends 114

The Social Media Hat

MAY 18, 2024

The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat. Practical ways, with tools and examples, to use AI in Social Media today.

Social Media 189

Social Media Marketing Examples Tools 189

The Social Media Hat

JUNE 7, 2023

The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat. Insights from the experts on how to leverage LinkedIn today.

B2B 151

B2B LinkedIn Strategy Marketing 151