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2020: The Year Data Saved The World

Waxing UnLyrical

Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. I could go on and on, but you get the picture.

Data 265
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Capgemini is basing these findings on two years of study covering more than 400 large firms.

Company 192
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5 best TikTok marketing agencies in 2023

Sprout Social

They provide a variety of services for analytics, technology, creative and media services. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124
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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Measuring Mobile Marketing Requires Different Metrics. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. ” 3.

ROI 0
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Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

Second, brands have a much higher expectation for what their agencies should be delivering based on a myriad of developments from analytics to procurement to business transformation to c-suite demands and beyond. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe.

Loyalty 63