The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. Brands have to cross platforms.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Falling Facebook Reach numbers has been keeping social media managers up for years now. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 152

Study Social Media Research Survey 152

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million Facebook: 40.95 million Facebook: 40.95

Sports 59

Sports Social Media Strategy Apparel 59

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. WhatsApp is a messaging app , like Facebook Messenger or We Chat. As of 2021, it is still owned by Facebook. As of 2021, it is still owned by Facebook.

Tools 140

Tools Tips How To HootSuite 140

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Like Pages as a Brand. billion monthly active users. Click Save.

Features 40

Features Facebook Marketing Notification 40

Devumi

SEPTEMBER 26, 2014

This is business social, not Facebook social. First, here are two basics: LinkedIn is not Facebook. Every article should be an in depth analysis of a situation in your industry. Every game request…should happen on Facebook! Also, please stop making game requests on Facebook…). Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Twist Image

APRIL 24, 2016

For years, I (and many others in this industry) have said that this is not true. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? Don't believe every headline that you read.

Advertising 40

Advertising Automotive Retail Mobile 40

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. YouTube is red, Facebook is blue. regardless of industry. Holly Curtis of Keds. Rachel Jo Silver of Love Stories TV. Titania Jordan of Bark.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. via FIFA.com Nick loves this idea. Sheryl Sandberg.

Retail 148

Retail Marketing Sports Team 148

Twist Image

APRIL 24, 2015

Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. It enabled brands to connect with consumers in a myriad of ways, and it has introduced newer business models to the world in a highly disruptive and beautiful way.

Advertising 40

Advertising Publishing Data Engineering 40

ProBlogger

AUGUST 12, 2014

The number of features built into a tiny device like a smartphone are nearly endless, and with those features come plenty of opportunities, particularly for those in the mobile commerce industry. Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example.

Mobile 46

Mobile Activities Banking Discount 46

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry. In reality, social media marketing has never been free.

Social Media 104

Social Media Compete Cost Syndication 104

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 150

CPM CPA ROI Campaign 150

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

Consultant 100

Consultant Retail Influencer Conference 100

Buffer Social

MARCH 30, 2022

And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. But more than just a beauty brand, Saie’s key messaging has always revolved around their various sustainable practices. The brand has also stated that a major company goal is to one day be completely plastic-free.

Small Business 72

Small Business Instagram Press Release Communities 72

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Why you would want to run a Twitter Contest for your Brand. Favorite this. 3.

Twitter 92

Twitter How To Hashtag Types 92

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. They also found that “Instagram use is especially high among younger adults” — to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 5 Facebook , 2017. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). However, the three social networks you should focus on depend on your niche or industry. Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. billion in 2014. In proportional terms that’s just over 44% of the industry total. eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Facebook Statistics. billion users.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. No matter the chatter about Facebook being dead — it’s still the most active social network, boasting over 1.3 Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. Establishing brand equity?

Social Media 130

Social Media Strategy How To Real Estate 130

agora pulse

NOVEMBER 17, 2016

At the end of 2014, Facebook announced a new mystery product: Facebook at Work. LinkedIn is full of industry news, pictures of smartly dressed professionals, career development advice and its very own job board. Company pages on Facebook tend to be lighter and a little bit fun. After all, Facebook has 1.71

LinkedIn 60

LinkedIn Collaboration Project Team 60