Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan.

Microvideo Will Dominate 2014

Waxing UnLyrical

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook.

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Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

What is no longer working in social media: 2014 edition

SocialFish

Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. Facebook. Where do I begin with what doesn’t work on Facebook?

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr.

NBA Announces 2014 Social Media Award Winners

The Realtime Report

The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Rajon Rondo (@RajonRondo) January 14, 2014. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

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Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Happy New Year!

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. Blogging increases web traffic by 55% for brands.

Snapchat as a platform for branded content?

Mindjumpers

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Best practice for brand communication on Snapchat.

My Social Networking Primer in 2014

Ari Herzog

Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today. That Facebook page I created for ariherzogdotcom? LinkedIn and Facebook: Last year I unfriended lots of people for lots of different reasons.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Facebook averages 1.23

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. ” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. In the brand space, what could be happening?

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Larger Pictures in Facebook Page Link Posts.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? Have you seen other creative approaches to branding?

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Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. Facebook Social Media

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

It’s about creating a brand experience on other sites like YouTube, Twitter, etc. Jason: Facebook is the social norm. Facebook is seeing declining growth. When you are branding a business, should you use your handle on all social sites?

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Do Americans Trust Facebook?

The Realtime Report

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook.

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. Facebook Social Media

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame.

85 Takeaways from New Media Expo 2014

Kikolani

Without further ado, here are the 101 things I learned at #NMX 2014. Now you will have a list full of only buyers and brand advocates. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

How to secure your Facebook Page from being hacked

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Facebook: 1.23 via Facebook. Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Facebook: 1.19 via Facebook. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day.

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

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How Facebook Ruined Christmas

Convince & Convert

But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook. Facebook ruined Christmas. ” Facebook ruined Christmas.

How to handle a shitstorm – before, during and after

Mindjumpers

With brands increasing their presence on social media regular crisis are to be expected. This case illustrates both the fatal consequences of users reacting strongly to the ethical attitude of a brand and a creative campaign that simply went wrong.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. Teens Prefer Instagram Over Facebook, Twitter. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Valentine’s vs. House of Cards : here’s a great compilation of brand tweets capitalizing either on the holiday, the release of House of Cards hotly anticipated Season 2, or a combination of the two (and once again, Oreo is brilliant).

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. 73% of College Students Would Open A Branded Snapchat [Study]. What does that mean for brands – and for Snapchat’s ability to monetize in the future? The #RLTM Scoreboard: Social Networking Stats for the Week.

5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. PLEASE LIKE MY FACEBOOK PAGE.