11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan.

Microvideo Will Dominate 2014

Waxing UnLyrical

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook.

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What is no longer working in social media: 2014 edition

SocialFish

Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. Facebook. Where do I begin with what doesn’t work on Facebook?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. Blogging increases web traffic by 55% for brands.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Coca-Cola’s Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

SEO in 2014: Where It’s All Headed

Navolutions

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. Funnily enough, my biggest post of the year was an in-depth article on how Walmart leverages “no brainer” Facebook content for massive social networking.

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The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.

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NBA Announces 2014 Social Media Award Winners

The Realtime Report

The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Rajon Rondo (@RajonRondo) January 14, 2014. Not only does it allow fans to track and engage in the action, but it gives athletes and teams a way to communicate directly with fans, furthering their own ‘brand’ and remaining accessible to the general public.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Valentine’s vs. House of Cards : here’s a great compilation of brand tweets capitalizing either on the holiday, the release of House of Cards hotly anticipated Season 2, or a combination of the two (and once again, Oreo is brilliant).

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.

85 Takeaways from New Media Expo 2014

Kikolani

Without further ado, here are the 101 things I learned at #NMX 2014. Now you will have a list full of only buyers and brand advocates. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Snapchat as a platform for branded content?

Mindjumpers

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Best practice for brand communication on Snapchat.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Facebook: 1.23 via Facebook. via Facebook. Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. ” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. In the brand space, what could be happening?

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Larger Pictures in Facebook Page Link Posts.

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. WATCH THIS VIDEO.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

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Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank. In April, reports of Facebook’s declining organic reach made some marketers’ fears come true.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience.

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Do Americans Trust Facebook?

The Realtime Report

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook.

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

It’s about creating a brand experience on other sites like YouTube, Twitter, etc. Jason: Facebook is the social norm. Facebook is seeing declining growth. When you are branding a business, should you use your handle on all social sites?

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How To Write A Post That Will Rock Your Facebook

SocialFish

Are you getting the kind of response you want from your Facebook posts? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Then please, read on… Some Facebook Posting Basics. Brand your biz.

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Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

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Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Happy New Year!

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

My Social Networking Primer in 2014

Ari Herzog

Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today. That Facebook page I created for ariherzogdotcom? LinkedIn and Facebook: Last year I unfriended lots of people for lots of different reasons.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

How to secure your Facebook Page from being hacked

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.