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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. Facebook Timeline.

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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Social site design geared towards your target audience.

Brands 176
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

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The 2012 Social Networking Privacy Policy

Webbiquity SMM

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Your data is still being shared to third parties, but the companies responsible are keeping you more well-informed about it. Guest post by Athena Newton.

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152
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Trends for 2012: Social Media Intelligence

Proactive Report

Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103
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Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. Steve Sordello wrote on the LinkedIn blog : “The last few months mark the most significant period of product development in the company’s history.