How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. Facebook was opened up to the public in 2006. Many brands struggled with social media early on.

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A Brief History of Social Media [Infographic]


Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Social Media Today.


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Trending Sources

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

Use of Social Media to Inspiration for All Businesses


Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. The presentation gave great insight into social media and what to think about when dealing with this – to inspiration for both small and larger organizations. Social media requires people and time.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

Debunking Five Social Media Myths


Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.

Common Social Media Questions and Answers All Marketers Should Know


What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Common social media questions.

Who Profits From Social Media?

Small Business Mavericks

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area. If your business does business globally, then any of the large networks are worth your attention.

How Social Media Should Connect Us

Ari Herzog

I need to tell you why I refused your friend requests over the past two years on social networking sites like Facebook and LinkedIn. I want to say I am sorry for reading your messages and requests to be my friend, for me to join your networks and for you to join mine. For the longest time, I refused to connect with you because I was too obsessed with my own rules of how social networking sites should be used. Social media is about being social.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? In longer form, Sina Weibo is one of the most popular social media sites in China and is commonly referred to as the “Chinese Twitter”. Russia’s social media and social networking service that allows for similar interactions to Facebook. Hello Network.

McLuhan, Socrates and Edith Wharton On Social Media


In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. Social media adoption has certainly been fraught with “innumerable confusions” and despair.

Eight Common YouTube Issues And Steps To Resolve Them

SocMed Sean

Since its 2006 launch, YouTube has been one of the largest social networks in the world, and its popularity continues to grow. Many of the most popular social media sites have now been around for several years and generally run smoothly.

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Social Media Helping People Understand Climate Change Globally

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. by Social Media Today.

API Widget Economy: Social Media Business Podcast

Laurel Papworth

is “little bits everywhere&# – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues. API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo. In November 2000 they opened up the API and by 2006 had 5 billion API calls a month. Social Media Business.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. In 2006, The Wall Street Journal wrote that TechCrunch has revenue of $120,000 a month. Social Media Monetization: Craigslist hits $100m (3).

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube has been around longer than many social media platforms, it continues to grow at a fast rate.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Here’s a look at 10 powerful moments that shaped the social media history. Top 10 powerful moments that shaped social media history.

Top 17 Social Media Monitoring Vendors for Business

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Social media monitoring technology enables you to read the minds of your customers.

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth

It was either 2005 or 2006. Yesterday, Twitterers noted that Darren Rowse , otherwise known as Australia’s most popular media and marketing blogger Problogger, had had his logo ripped off by BeamDotMy. Have YOU got a social media copyright story? Copyright – Social Media SAVES your IP from plagiarists is a post from: Laurel Papworth- Social Network Strategy.

Cats and Social Media: Purrfect!

Ari Herzog

If 37,447,814 YouTube views of the above cat video since December 2006 are any indication, people like to watch funny cats. Juli Monroe, commenting on my article the other day about dogs and social media , asked about networking with cats. Marines in Afghanistan, for instance, not only has comments and dozens of people sharing the post through social networking, but a mind-popping 9,200 thumbs-up reviews on StumbleUpon. Stop Diluting Social Media.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? We don’t have that advantage on a social network.

Is Social Media Spam Here To Stay?

Small Business Mavericks

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? This is where search and social media marketers have to weigh the consequences of our actions against the results of our methods. About Us What’s a Maverick?

Social Media: Making Business Fun Again | Bare Feet Blog

Bare Feet Studios

Along comes social media which is so conversational, creative, interactive, mostly free and bam! As head of the local chapter of Social Media Club, I was contacted by Steve Ziemba at WOMMA – the “official&# organization promoting best practices in word-of-marketing marketing, to help spread the word about their current award campaign, the WOMMY Awards. – I mean have fun using social media in your business!

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Fantasy sports have been popular in the media since baseball’s big strike in the 80s. Let’s take a look at how social media helped make fantasy sports into the craze that they are.

Hawaii Tsunami Proves Social Media Power Again: Information is a.

Bare Feet Studios

Social media has earned a spot alongside our government planners and traditional news media. These are instantly made public, and shared via numerous web and traditional media channels. It also helps allocate resources and it keeps exponentially more people better informed than traditional media alone. He embedded other live media to keep people informed, and was being used by CNN to inform their global television audience.

Things to Learn from Hawaii Musicians Using Social Media | Bare.

Bare Feet Studios

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Ken and Jenn recommended getting a presence on several social networks. Shawn uses his website and email list , and keeps his social web contacts truly personal. This is a way to share networks and offer mutual support.

Using Social Media to Differentiate

Bare Feet Studios

The topic was “Using Social Media to Differentiate.&# The US Navy’s Social Media Policy Watch the original video. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

Social Media Listening. Will We Learn?

Diva Marketing Blog

So instead, I'd like to look back at one aspect of social/digital media marketing that was suppose to change the marketing game: from gaining a better understanding of our customers’ emotional profiles, to casual research insights, to more responsive customer care. . Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. The social customer service human-to-human mantra was a seemingly simply 3 step plan. .

100 Personal Branding Tactics Using Social Media |

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. is a must if you have a social media audience. account for social bookmarking. December 2006.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus? Has social media become a ghost writer''s paradise or is transparency still critical? The truth is like the sun.

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media > Ethics in Social Media: A Glossary Ethics in Social Media: A Glossary by Roxanne Darling on July 8, 2009 This Friday, our local chapter of the Social Media Club (founded by yours truly) is having a panel discussion on Ethics in Social Media.

The US Navy is Using Social Media

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Video > The U.S. Navy is Using Social Media The U.S. Navy has jumped into social media in the past several months.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. As fans of the movie Talladega Nights would know, Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was.

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Australia: Senior Citizens on Facebook over 55’s

Laurel Papworth

Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Social network strategist Laurel Papworth said Australia’s take-up rate was generally about 2 to 3 per cent higher than the US for computer use. Anyone other network would love to double it seniors growth every six months no? I also looked at Mashable for general social network usage growth by over 55’s.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Movember and Social Media. Baur and Summers found new fame in the 2006 season premiere episode of ABC’s Wife Swap , first aired September 18, 2006.