Buzz Marketing for Technology

DECEMBER 7, 2011

Start by analyzing the decision cycles within your organization or department and how you want to engage data. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. Rather, understanding the behaviors of your target consumer is the quickest path to achieving marketing success.

Data 217

Data Analysis Process Project 217

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. You can even check out what is being said about your competition.

Cymfony 152

Cymfony Social Media Tools SM2 152

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

NOVEMBER 13, 2010

billion dollars in 2006 not because they didn't have any video technology ( Google Video was doing just fine). Social features are just the beginning. If you take a look at any YouTube video, you'll note that you can rate it, comment on it, share it (by email, on your favorite online social network, etc.), social media.

Video 102

Video Metrics YouTube Case Study 102

Buffer Social

JUNE 7, 2016

When it comes to social networks, marketers, and advertisers have to work within the constraints of each platform – this is nothing new; on Twitter we only have 140 characters to play with, on Snapchat we have under 10 seconds, and on Facebook, we have to deal with the reality that ads and videos auto-play silently in the News Feed.

Video 40

Video Facebook Feed Feedly 40

ProBlogger

APRIL 11, 2019

We share it on social networks, put it in our newsletter, and encourage engagement through comments on the blog and on social media. In fact, when I looked at the Google Analytics for Digital Photography School, the 14 most recent posts got only 15% of the overall traffic. It’s good that we do all that.

Content 49

Content Engineering Embedding Newsletter 49

Buzz Marketing for Technology

JUNE 27, 2008

It can be easy to forget, in our passion for a cause, that others may not start out with the same level of engagement or the background information needed to grasp a complex message. Google Analytics. Social networking. December 2006 (5). November 2006 (7). October 2006 (3). September 2006 (3).

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MAY 18, 2010

Your social media pages offer places where people interested in your ideas are already gathered, so you don’t have to take a “hit or miss&# approach to beta testing. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers. All rights reserved.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Diva Marketing Blog

OCTOBER 23, 2009

I incorporate social media assignments like creating a Google Analytics reports & teach how to pinpoint meaningful metrics in social media. Social media in your class - I began integrating social media into my classes back in 2004. I’ve also secured upcoming guest speakers via social networking sites.

Social Media 63

Social Media Class Marketing Overview 63

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. Social media managers get asked this question a lot.

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

OCTOBER 16, 2012

Social Media Stats and Demographics. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. Social Media: Who Can Show Us the Real Value?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

B2B 120

B2B Software Social Media Survey 120

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Video posts receive 38% more engagement than image posts.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Ignite Social Media

FEBRUARY 2, 2023

Facebook opened to the public moving away from colleges in September of 2006. Ignite Social Media launched in 2007, just a few months before the first iPhone came out. They’re not really mapping the social network. That same year, Tumblr, Friend, Feed and Justin.tv TikTok is more like an entertainment platform.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buzz Marketing for Technology

JULY 22, 2008

The “pitch&# was to offer a quick solution to increase their content and social networking offerings in a very rapid and inexpensive manner with minimal risk and resources required. They were talking to me, talking to each other, contributing - there was total engagement and attentiveness. November 2006 (8).

Meeting 100

Meeting Social Entrepreneurship RSS Banking 100

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. Social media success is about being engaged.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 19, 2012

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. site) is helpful. Future Plans.

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

JUNE 27, 2008

September 2006. < £ Salon Bloggers & > September 27, 2006. -->. Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. © Copyright 2006 Dave Pollard.

Organization 113

Organization Repository Module Template 113

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." Any single project will at different times engage in negotiation, decision-making, and brainstorming, and will make use of email, face-to-face meetings, and real-time communication tools. Alexander, C.,

Communities 180

Communities Sample Samples Project 180

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Analytical Blogs that take a good look at data and analyze it clearly are hugely resourceful. Brian Solis does this with regular status updates of everything in the social media marketing and PR universe. That’s why you need to engage in other communities, on Twitter, and anywhere else you may find them.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Community Management/Engagement. Get Your Social Media Strategy in Shape with Spreadsheet Aerobics (Beth Kanter): Beth Kanter uses Facebook as the example in this post that explores how she evaluates the effectiveness of her social media engagements. That’s how you are accountable for your social media involvement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JANUARY 13, 2022

Engaging doesn’t mean clickbait. Great content is the best way to keep viewers engaged—and the most effective way to rank well in YouTube search. Provide real value, and you’ll be rewarded with real engagement. Brush up on these best practices for social videos if you’re a little rusty. Offer real value.

YouTube 144

YouTube How To HootSuite Metadata 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff). Buyer beware. Comparison shop.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Not anymore — it’s about social media (which typically encompasses blogs too). If you’re new to social media, how do you engage as a company? Laura Callow tells you why. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

| SMO ABC March 4, 2010 at 10:23 am Facebook : Facebook Fan Page : Search Engine Optimizician March 8, 2010 at 1:11 pm WELSTech » Blog Archive » 122 – Social Networking Show and Tell March 10, 2010 at 6:02 am 4 reasons why you need a facebook fan page | CONFIDENCE IS AN INSIDE JOB ™. Be creative!

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JULY 7, 2010

There was no engagement and his ratio of followers to following was close to one-to-one. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. The success of a social media marketing campaign strongly revolves around engagement.

Social Media 251

Social Media Klout Influencer Feed 251

ProBlogger

AUGUST 11, 2016

We then think about how we share it – visual content, timing on social, craft the descriptions, get it into the newsletter etc. Our authors are then thinking about engaging with readers who come – trying to get good discussions going, watching social comments etc. I go right back to the beginning of the blog (2006).

Content 20

Content Exercises Publishing Blogger 20

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. Engaging on the Pages Themselves Let’s take another issue that more people can relate to. I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The Challenge for the Social Media Consultant In social media marketing, you can easily become book smart. See, it’ll take an incredible amount of time to engage in the education, but when it relates to social media marketing versus SEO, there’s something missing in the equation: experience.

SEO 178

SEO Social Media Marketing Digg 178