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Content Marketing is All About Education, NOT Marketing

Firebelly

So what does that have to do with content marketing? By 2002, my phone calls were taking 15 minutes, and most of that time was spent just chatting about where the customer lived and what they were hoping to do, and telling them my own stories about what I had been doing to my own house. Everything.

Education 176
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Why Alps Bethneck is 5 Years Old

Ari Herzog

It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. The answer is @BookMerah. AOL was going strong and the books sold on Amazon were made of paper.

MySpace 187
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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

So no matter how magnetic your headline is, the content that follows must worth your reader’s time. In the second example, for instance, knowing who your readers are and what concerns them could make the same content a golden ticket or a scrap of toilet paper, read by either the right or the wrong audience.

Flickr 210
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Making It Plain… And Leaving It That Way

Waxing UnLyrical

When we see a space for copy or content, we like to fill it with prose. Notice how your copy contracted, and your content expanded. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Not vague, or pedantic prose, either.

Flickr 174
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Relevance, Long Tail Are Nothing New

Small Business Mavericks

Provide quality content. They’ve each been key SEO principles since 2002. Quality content has always been the best policy. If you produce high quality content on a regular basis, then you’ll do well in the search engine game. Don’t chintz on your content. These aren’t really new lessons.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn launched in 2002 to help business professionals network and connect. LinkedIn is the biggest social platform that caters directly to business professionals.

LinkedIn 138
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Success On Whose Terms?

Waxing UnLyrical

Well, Geoff says, “A classic mistake would be for a content creator or innovator to scorn the mass and groupthink, in spite of their flaws.” Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. ” I agree.

Flickr 194