Three Things Email Subject Lines Must Do
Waxing UnLyrical
MARCH 14, 2014
The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ What’s in a subject line?
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