Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. How to Prioritize Your Social Networks for Business.

Social Media 167

Social Media Marketing Training Skills 167

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. The major social networks have been changing their newsfeed algorithms for years. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Engagement: The amount of people who engage with your brand across social networks. Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

SEPTEMBER 11, 2019

These are the same exact strategies we have used with hundreds of companies, big and small. Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program.

Social Media 60

Social Media Training Template Templates 60

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

SocialFish

MARCH 18, 2011

All exposures associations had before social media; the only difference is the speed of information. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The key to coverage is the definition of “scheduled media.”

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

AUGUST 3, 2012

Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? Valid, statistically significant answers to the most pressing social media questions.

Brands 114

Brands Twitter Facebook Research 114

Idaconcpts

JUNE 4, 2014

There are ways to use even the most niche social networks to your advantage. That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. You should be doing the same.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

JANUARY 23, 2012

Further, companies can make use of this information for making their strategies, when operating in different parts of world. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world.

Social Media 234

Social Media Patterns Statistics Report 234

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Janet Fouts

AUGUST 29, 2011

Then it has to be constantly tweaked to suit the needs of the company, the market, changing trends in the marketplace, news, corporate changes, a ton of factors, right? Videos, white-papers, industry knowledge and expertise? Explore social networks. All of the networks have their own characteristics.

Social Media 144

Social Media Resources Course Social Networking 144

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Social Media 162

Social Media Study Statistics Aggregator 162

Ari Herzog

NOVEMBER 30, 2010

Liz Reaves Walker, a senior product manager with the company, elaborates : We know there are a lot of options for sharing content today, whether it’s on Twitter or Facebook.

LinkedIn 87

LinkedIn MySpace Sports News 87

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Marketing 60

Laurel Papworth

MAY 14, 2010

By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Diva Marketing Blog

MARCH 23, 2009

For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders. Businesses have been employing white papers for eons to set this in motion. By sharing knowledge, the company demonstrates expertise and the confidence to 'give' this power to their client.

B2B 56

B2B Strategy Applications Fashion 56

Writtent Blog

MAY 20, 2014

I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. Would Google the Internet giant do something so questionable as to correlate more Google+ shares with higher search engine ranks to increase the popularity of their faltering social network? <sarcasm>No,

Trends 95

Trends Content Marketing Curation 95

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 83

Strategy Marketing Report Resources 83

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. Plus it doesn't work for scarcity based social sales where you just want to sell ONE house. On average, fans spend an additional $71.84

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

We look forward to seeing you soon on your favorite social networking site! -->. Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150