Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review

Trends 304

[White Paper] The Peer to Peer Fundraising Technology Landscape

SocialFish

Check the paper out here. by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years. The white paper also lays a lot of stress on the importance of data in social media and the way it will be interpreted for the benefit of brands.

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism

SocialFish

Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This paper outlines a simple framework for understanding and applying consumerism concepts to the business of healthcare.

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. Other contributors to the paper are David Meerman Scott , Jason Falls , Jeremiah Owyang , Nathaniel Perez , Erik Qualman , David Berkowitz etc.

ROI 233

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Further, companies can make use of this information for making their strategies, when operating in different parts of world. Similar Posts: New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

Due to recent reform regulation, insurance companies must increasingly compete for the end-consumer’s business. And it’s an awesome company that you should know about, if you don’t. Featured SocialFish News Useful Data White Paper

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers.

Report 253

The Association Role in the New Education Paradigm

SocialFish

Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. This paper was a labor of love and has been a number of years in the making. White PaperNo Feeds Found.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that.

True Customer Engagement: the Leap Beyond User Experience

SocialFish

A decade ago, companies hurt themselves by treating “interface design” as what you slapped on to your finished product. Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White Paper

Book Review: The B2B Social Media Book

Webbiquity SMM

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). ” eBooks and white papers are complementary.

B2B 208

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology.

B2B 170

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

The strength of social media marketing: integration in function of people

Social Email Marketing

Companies as well. However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media People use social media. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

This is one of the reasons why companies make use of customer cases and client references. Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouth

The need for speed and transparency: customer interactions.

Social Email Marketing

[RESOURCE] Creating a Culture of Innovation – 8 Ideas That Work at Google

SocialFish

Receive Your Complimentary White Paper NOW ! Learn how IT can use technology to change the way your company thinks and works. “ Creating a Culture of Innovation “ Eight ideas that work at Google.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company. src = [link]. }. ); WHITE PAPERS.

The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -

The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity

Buzz Marketing for Technology

The Michael Sampson Company Limited. The Michael Sampson Company. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation.

ROI 216

Ignite’s 2017 Highlight Reel

Ignite Social Media

Company Culture Agency Culture Agency Life ignite social mediaWow, the older we get (we’re 10 now!) and the more fun we have, the faster time seems to fly by. It seems like just a few months ago that we ushered in 2017, but it’s really almost over.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. Last year I was asked by ITSMA to collaborate on this piece with them.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

SocialFish

My friend David Neff has written an excellent white paper about Bitcoin for PwC. million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it.

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%).

How Social Media Examiner Became the Biggest Site in Social

Convince & Convert

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry.

Sites 135

A Quick Look at the State of B2B Social Media Content

agora pulse

The report, Future of B2B Content 2019 , was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their companies’ current content programs.

B2B 167

Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.

The Social Marketing Roadmap [Infographic]

Mindjumpers

The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. How to Drive Business Value with Social Marketing Funnel [white paper].

Go to the Social Media Risk Management Conference – Dec 13-14, NYC

SocialFish

Look for our SocialFish white paper on social media policies in the resource center and hear legal experts discuss this hot topic. Feel like a trip to New York City for some holiday shopping?

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The paper is divided into four main sections: What every marketer needs to know.

Report 231

Inbound Marketing Is Rising [Infographic]

Mindjumpers

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic].

What Exactly Do You Do?

Webbiquity SMM

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

B2B 200

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Which Channels Companies Will Invest the Most in Over the Next Two Years.